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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

In the ever-changing world of digital content creation, your brand's identity is no longer confined to visual elements alone. While brands might have once limited this to an audio logo alone, they're increasingly developing a full sonic identity, covering everything from UI audio elements to background music.

Branding 450
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The 20 illustrators inspiring us the most in 2025

Creative Boom

Lauren Hom These talented visual storytellers are capturing imaginations worldwide with their distinctive styles and creative innovation across every medium. Christoph's approach to illustration combines conceptual thinking with playful execution, making complex ideas accessible through clever visual metaphors. © Jocie Juritz 10.

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Why motion is the future of brand identity, and how to do it right

Creative Boom

Traditionally, brand identity focused on static elements: logos, colour palettes, typography and tone of voice. Motion brings these static elements to life, transforming them from mere visual assets into living, breathing expressions of brand personality. And the impact of this transformation goes far beyond mere aesthetics.

Branding 450
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Why accessibility shouldn't compromise on aesthetic

Creative Boom

Equally, there's no reason to 'play it safe' and compromise on visual appeal. But, Manchipp believes that "while black and white offers maximum readability, it's not always visually engaging". With this in mind, SomeOne sought to achieve high levels of accessibility with high levels of visual interest for the Motability Scheme.

Brand 515
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Web Design for All: Accessibility, Inclusivity and Beyond

Speaker: Eden Spivak, Design Expert and Editor at Wix & Nir Horesh, Accessibility Lead and Senior Product Manager at Wix

From visually impaired users who rely on assistive technology, to people with a temporary injury such as a broken arm, tech users are forever diverse and beautifully unique. When we design products or websites for people like ourselves, there are many others who are, as a result, left out.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. It continues to dominate conversations in 2025, and it's easy to see why. We can't wait to see what they come up with!

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The powerful and empowering illustrations of Monsie

Creative Boom

Beyond being visually appealing, I aim to create work that sparks joy, confidence and a sense of possibility. She is big on colour, with strong forms and a sparkling attitude, so her visual style chimes with her restless soul. I want my illustrations to be a source of empowerment," says the Edinburgh-based illustrator Monika Monsie.