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In the ever-changing world of digital content creation, your brand's identity is no longer confined to visualelements alone. While brands might have once limited this to an audio logo alone, they're increasingly developing a full sonic identity, covering everything from UI audio elements to background music.
Traditionally, brand identity focused on static elements: logos, colour palettes, typography and tone of voice. Motion brings these static elements to life, transforming them from mere visual assets into living, breathing expressions of brand personality. And the impact of this transformation goes far beyond mere aesthetics.
Equally, there's no reason to 'play it safe' and compromise on visual appeal. But, Manchipp believes that "while black and white offers maximum readability, it's not always visually engaging". With this in mind, SomeOne sought to achieve high levels of accessibility with high levels of visual interest for the Motability Scheme.
Speaker: Eden Spivak, Design Expert and Editor at Wix & Nir Horesh, Accessibility Lead and Senior Product Manager at Wix
From visually impaired users who rely on assistive technology, to people with a temporary injury such as a broken arm, tech users are forever diverse and beautifully unique. When we design products or websites for people like ourselves, there are many others who are, as a result, left out.
Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. It continues to dominate conversations in 2025, and it's easy to see why. We can't wait to see what they come up with!
Beyond being visually appealing, I aim to create work that sparks joy, confidence and a sense of possibility. She is big on colour, with strong forms and a sparkling attitude, so her visual style chimes with her restless soul. I want my illustrations to be a source of empowerment," says the Edinburgh-based illustrator Monika Monsie.
Stop motion has a uniquely charming look and feel, marrying deliberate off-kilter elements and handcrafted aesthetics with highly sophisticated techniques like 3D modelling, printing, and CAD – all of which are integral to the studio's workflow.
Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. With this project, D8's scope was to develop key product visuals that could be applied to many touchpoints, as well as a toolkit of supporting assets, templates and comprehensive guidelines.
The world of visual design is constantly evolving, and 2025 promises to deliver some of the most exciting transformations yet. In this article, we explore the top visual trends for 2025 , giving you a glimpse into what will shape the creative landscape across industries.
The team behind The Public Domain Review unveils a new visual resource, offering a curated selection of 10,000+ historical images, all free to use and explore. The Public Domain Review (PDR) has long been celebrated for unearthing hidden gems from history, offering an eclectic mix of fascinating stories and stunning visuals.
At Commercial Type, one of the key lessons I learned was the importance of quickly formalising ideas visually rather than over-conceptualising them at an early stage," he says. For me, typefaces and visual identities are inseparable. A typeface can define the character of a brand just as much as a logo or colour palette," he says.
Today, we’re taking an early look at the graphic design trends poised to define 2025, blending nostalgia with futuristic elements, and balancing bold aesthetics with subtle minimalism. This can include using old-school fonts and neon color palettes in ad visuals for a nostalgic, tech-forward look.
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We didn't want to follow the traditional logic of how elements are presented on a beer label, nor did it seem appropriate to create a semi-abstract illustration of the grasshopper, as it could be a deterrent for many people who are hesitant to try insects", he explains.
A collaborative zine produced by Franklyn and Michael Freimuth highlighting ai artists across an array of themes and visual exploration As our special report earlier in the year shows, many agencies have already incorporated AI into processes such as idea generation, prototyping and mockups. And perhaps a little more hedonism."
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But having a resolved visual language is just the beginning—it needs to be a visual language with something to say. "It We think it's really important to ensure all communities see themselves represented in visual media." By Wen Jing Yang, IllustrationX By Joe Fenton, Illozoo 2. Clients feel the same way.
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Mark's work comprised five illustrations for the adjoining window recesses of the Guinness Storehouse, which fuse his own creative style with elements from Dublin's history and culture. One of the five illustrations for A Better City. While he loves the versatility of working digitally, his work always seems to have a natural, organic feel.
I love that the line work has strong design elements, and the blue took many attempts, as I worked directly with the layout designer to find the right Pantone." Adopting a bright, electric palette dedicated to distorted, stretched, and warped faces, Lin produces visuals that become just as iconic as the album itself.
To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. Key Starbucks RTD equities remain intact, anchoring the product within the broader brand portfolio, but fresh elements elevate the experience.
Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. Visual system and logo Studio Herrström's brand strategy emphasises Influur's role in fostering ambition and growth for both creators and brands. It's a strange world we live in.
With hundreds of options already available, it was clear that differentiating Lazy Tan in a saturated market without falling into the same visual tropes would be a challenge. Every element of the new identity, from iconography to textures, was designed to reinforce Lazy Tan's ethos of effortless beauty and quality.
Logo badge designs have always been a timeless element in branding. These compact, emblematic designs continue to redefine branding by merging aesthetics with storytelling, offering a visually impactful way for businesses to stand out. Sleek and Sophisticated: Minimalist Geometric Logos Simplicity is powerful.
But having a resolved visual language is just the beginning—it needs to be a visual language with something to say. "It We think it's really important to ensure all communities see themselves represented in visual media." By Wen Jing Yang, IllustrationX By Joe Fenton, Illozoo 2. Clients feel the same way.
To bring the show's playful, educational ethos to life, the Science Museum Group collaborated with Kit Studio on all 2D elements, ensuring a seamless, immersive experience. From supergraphics to signage and interactive illusions, Kit Studio developed an engaging visual identity that balances fun and scientific credibility.
This collaboration aimed to create a more cohesive and appealing visual identity for the restaurant chain. They believed that a consistent visual language would strengthen brand recognition and improve customer navigation within stores.
Digital art and illustrations have surged in popularity, with professional artists harnessing creativity, software, and technology to craft captivating visuals. Many digital illustrators create highly detailed works, whether through realistic shading or fantasy elements. Enjoy discovering the magic of these illustrations!
Read on to discover the typefaces that will define 2025's visual landscape. Hasebe's design choices include flat surfaces for clean stacking and tighter spacing to enhance visual impact. Described by its creators as a "Semi-Softie" typeface, it brings together humanist and geometric styles with a mix of rounded and sharp elements.
The collection of 50 best logos of 2024 you need to see and spark your creativity showcases innovative designs that are redefining logo concepts and visual branding. Professionally designed best logos created by creative logo design agencies play a crucial role in shaping a brands visual identity. Freela Me Logo Design 2.
These small yet powerful designs go beyond simple visuals—they share stories, build identities, and create connections. Each design showcases unique styles, innovative elements, and artistic flair. The pack includes 10 vintage badge designs, 24 bonus vector elements from the Wild Series, and files in AI, EPS, PSD, and CDR formats.
Trust was key to the relationship between consultancy and client, so Six Cinquième really wanted to ensure that every visualelement was intentional and inclusive. The new identity was built to last for years to come, but one of the elements is that it was designed to evolve and highlight work from different artists each year.
In an industry where technical complexity often translates into visual confusion, Eddie Opara and his team at Pentagram have crafted something remarkable for MIND—a data security platform that operates at machine speed. This concept of all-knowing awareness became the foundation for both naming and visual identity.
Creating striking visual presentations is essential for any designer, and that’s where free PSD mockups step in as powerful allies. It’s an opportunity to visualize your design in a real-world context, from showcasing branding on a business card to displaying a logo on packaging or even simulating your web design on devices.
The idea was to keep the simplicity of the elements and the originality of the shapes," says art director and production designer Alessia Garofalo. "In In the books, there is a lot of breathing space, so we chose not to overload the backgrounds with too many elements to not lose this lightness.
Now, JUST has unveiled a new visual identity based on its dual design principles of Simplicity and Wonder. The agency always starts by distilling the client's brief to its most fundamental elements, often boiling the project's intent down to a single, clear sentence.
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Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Visual assets Creating the visuals, however, was more challenging than they anticipated. Image creation has always been a vital aspect of the festival's visual identity," responds Tim.
"It's not just about drawing in a representational sense but actively listening, spotting patterns, capturing emotional sentiments and using visual metaphors to convey often complex ideas," says Esther. The challenge is keeping up with the pace while creating clear and resonant visuals that capture the heart of the conversation."
Stationery mockups provide a realistic, cohesive look at how a brand’s design elements will appear on everyday office items, helping to communicate a company’s visual identity clearly and effectively. Download it now and immerse yourself in a visual world of excellence! You can use it commercially.
What visual trends will 2024 bring? So we spoke to the experts at JDO , and they've identified six visual themes to watch out for – all guided by recent cultural shifts. Because, like it or not, your designs have to exist in the real world and reflect the visual themes of the age. That kerning has to be spot-on.
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