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The LEGO Group's new design identity builds on one of the brand's core values

Creative Boom

That's because the LEGO Group and Interbrand have rummaged through the LEGO company archives to dig out existing brand elements that work, polish them off, and pair them with comic book-inspired action graphics to build a new, instantly recognisable design system.

Brand 476
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Switchboard LGBTQIA+ support line gets a 50th anniversary rebrand

Creative Boom

The new visual identity references Switchboard's archives, drawing inspiration from 50 years' worth of materials hosted at Bishopsgate Institute in London. The personality of the community came through powerfully in the archive materials; we wanted to keep a sense of this spirit within the new brand.

Brand 374
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Anniversary book from Semi Permanent is a 20-year time capsule of stunning creativity

Creative Boom

This 200+ page archive is a non-linear time capsule exploring two decades of creativity forwards and backwards, charting, reflecting and refracting a broad spectrum of excellence across multiple disciplines. Designed in-house, the book archives significant projects from the past as well as significant ideas that can guide us into the future.

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SomeOne develops new monogram and visuals for diamond brand Graff

Creative Boom

The brand turned to SomeOne , a design agency with offices in London and Sydney, to help build on their legacy, to develop a cohesive visual brand world that would work internationally and across all branded touchpoints. Timeless in aesthetic and taken from the design DNA of its most extraordinary pieces." "The

Brand 345
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To Have & To Hold's second issue looks back on the bygone era of museum bag branding

Creative Boom

Following the sell-out success of its first issue, The Paper Bag Archive is back with a new edition of its packaging retrospective, To Have & To Hold. And it's this history that The Paper Bag Archive explores both online and in its print accompaniment, To Have & To Hold. And this time it's taking you on a trip to the museum.

Brand 343
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Limber Brands brings archival gems to life with a new brand for Adam Matthew

Creative Boom

London-based brand and design studio Limber Brands has rebranded Adam Matthew, an archival specialist creating digitised collections for higher education. In the old days, you'd have to physically visit specialist archives. The rebrand centres around a simplified new name: AM.

Brand 364
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NYT Flash-based visualizations work again

FlowingData

In the 2000s, if you wanted to make interactive or animated visualization for the web, Flash was the main option. When Flash lost support and fell off the internet, a solid decade of great visualization no longer worked. The New York Times has resurrected their archives with a Flash emulator. I hope other news outlets follow.

Animation 134