Presidio Park rebrand references classic US national park posters
Design Week
JANUARY 12, 2023
San Francisco-based creative agency MacKenzie has rebranded national park site Presidio, which includes a new logo inspired by vintage signs and WPA (Works Progress Administration) posters. The WPA scheme, which ran from 1935-43 employed 8.5 million people on state projects, many of which were communicated through posters.
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