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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

With a staff of over 1700 people, 75% of whom are women, everything stays within the country, from harvesting the raw cashmere through processing, design, manufacture and distribution, Headquartered in the country's capital, Ulaanbaatar, Gobi began in 1981 as a state-owned company specialising in 100% premium cashmere.

Brand 461
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The rapid evolution of AI is reshaping how we think about design. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025. Generally, we try not to worry too much about the big trends in graphic design," she begins.

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Why motion is the future of brand identity, and how to do it right

Creative Boom

In an age when screens have become our primary window to the world, motion allows us to create meaningful connections with their audiences. In an age when screens have become our primary window to the world, motion allows us to create meaningful connections with their audiences. Well, just think about how we communicate as humans.

Brand 432
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The eight things illustration agencies are looking for in 2025

Creative Boom

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. At Illozoo , a US agency out of Savannah, Georgia, founder and creative director Mohamed Danawi receives about 150 submissions from artists every week.

Agency 477
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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

This includes a range of patterns that can be used throughout brand assets such as graphics, frames, masks, dividers, and animated textures, instantly bringing a recognisably Riot vibe to any layout. The new visual identity unites Riot's diverse gaming worlds with a cohesive system prioritising player experience.

Media 467
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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Illustration by Tom Woolley As AI-generated artwork becomes more common, many illustrators worry about being replaced. Illustrator Tom Woolley shows us how to future-proof your career in an evolving industry. Stories of brands using AI in their latest campaign have become a daily occurrence.

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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

For us, it's all about being genuine and really getting to know what our clients want to express," he continues. "For For us, it's all about being genuine and really getting to know what our clients want to express," he continues. "We Co-founder Abbas Mushtaq shares insights on their journey.

Brand 426