Creative Boom

DECEMBER 5, 2023

Founded in 1986, the company has long been at the forefront of German retail, proudly standing as the country's first and sole Apple reseller. The company's brand no longer resonated with its innovative ethos and unwavering commitment to quality, making it increasingly challenging to engage with younger audiences.

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Arts and Crafts Brand Branding Agency 311

Creative Boom

DECEMBER 4, 2023

It's all too easy to be pessimistic about the state of the world. In this series, couples enjoy a lovely picnic in their solar-powered car, chess-playing robots make for good company, and happy families marvel at distant planets from the comfort of their space station. AI will take your job if climate change doesn't get you first.

Illustration 461

Illustration Illustrator Portfolio Travel 461

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. Things have been going pretty darned well at Regular Practice, which has seen 40% growth in the last six months.

Brand 347

Brand Branding Client Agency 347

Creative Boom

APRIL 8, 2024

A LINE partnered with SIDE ST throughout the process, making use of its start-up expertise to turn Rotate's vision into a bold, differentiated brand that supports its business goals and resonates with the market. This is when the idea to have a rounded, "friendly 'r'" symbol came about, built with motion in mind.

Marketing 390

Marketing Marketing Brand Branding 390

Creative Boom

SEPTEMBER 12, 2023

That leaves a gap in the market that the new company Holiday Best aims to fill. Now that we're free to travel again, many of us see travel in a new light; it is very much a case of absence making the heart grow fonder. Despite the competition in the travel industry, many of the big players are seen as unreliable and untrustworthy.

Brand 365

Brand Branding Travel Arts and Crafts 365

Creative Boom

APRIL 15, 2024

The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means. Fat Miilk needed to stand out in the Vietnamese-American coffee market. Los Angeles agency Truffl explains how they did it. That was certainly the case for Fat Miilk.

Brand 270

Brand Branding Agency Production 270

Creative Boom

MARCH 27, 2024

And those of us who've, say, experimented with a digital detox will have experienced first-hand how blissful taking a step back can be. And those of us who've, say, experimented with a digital detox will have experienced first-hand how blissful taking a step back can be. You've probably heard of FOMO, the Fear of Missing Out.

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Agency Client Illustration Illustrator 397

Creative Boom

OCTOBER 11, 2023

Photography by Christine Donnier-Valentin The design and branding icon chats to Creative Boom about an extraordinary life and career that have helped define the creative profession and industry we know today. Michael Wolff. Have you ever felt inadequate in meetings where everyone seems more intelligent and articulate than you?

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Brand Branding Client Exhibition 435

Creative Boom

DECEMBER 5, 2023

By doing so, it hopes to propel the company into international popularity. When it comes to pet branding, it's all too easy for companies to fall into the familiar tropes. That gave us rich territory to create a brand fundamentally different from anything out there. That's where Omlet comes in.

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Brand Branding Production Theme 286

Creative Boom

DECEMBER 11, 2023

Does it make us better designers overall? Image licensed via Adobe Stock Criticism stings, but would the profession be worse off without it? We canvass opinions from up and down the design industry. You've poured your heart and soul into a graphic design project. Now, finally, it's out in the world. It's absolutely gutting, of course.

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Graphic Design Freelance Freelance Graphic 430

Creative Boom

JANUARY 18, 2024

In recent years, PR companies have come up with two unofficial days on which people are most likely to ditch them: namely Quitter's Day on 12 January and Blue Monday, the third Monday in January, which one travel company dubbed as the most depressing day of the year. But actually, is that the best use of your time? What didn't?

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Artist Arts and Crafts Adobe Travel 408

Creative Boom

NOVEMBER 1, 2023

Jessica Strelioff and Danielle LaRoy had precisely this discussion and decided to do something about it. The trouble is that, after years working in-house and agency-side, they'd got used to seeing so much bland, uninspired and copycat design work. but felt it could do better. So they teamed up to create a new kind of studio.

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Brand Branding Agency Client 393

Creative Boom

MARCH 11, 2024

In a bold move to redefine the global pantry, Midday has unveiled its latest creative work: the rebranding of the Singapore-based whole foods company, now christened Everiday. We're talking about the finest, better-for-you ingredients, from wholesome granola to delicious condiments. We find out more.

Brand 443

Brand Branding Design Strategy Production 443

Creative Boom

APRIL 22, 2024

Manchester-based creative company Flow has created a striking animation for The Trussell Trust, which aims to help students and teachers alike understand the challenges facing young people in poverty. We are big believers in using the power of creativity to make a positive difference in the world," says Flow CEO Karl Doran.

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Animation Textures Client Media 326

Creative Boom

JULY 18, 2023

Hence the popular chant from the terraces: "No one likes us, we don't care". Hence the popular chant from the terraces: "No one likes us, we don't care". And so we were fascinated to hear about a photography project that focuses on what Millwall supporters are actually like today. And it's now been turned into a new book, too.

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Sports Publishing Publishing Photography 370

Creative Boom

JULY 18, 2023

Hence the popular chant from the terraces: "No one likes us, we don't care". Hence the popular chant from the terraces: "No one likes us, we don't care". And so we were fascinated to hear about a photography project that focuses on what Millwall supporters are actually like today. And it's now been turned into a new book, too.

Sports 370

Sports Publishing Publishing Photography 370

Creative Boom

APRIL 20, 2023

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? And it was heard loud and clear in the design community inside the company."

Brand 461

Brand Branding Sports Marketing 461

Creative Boom

FEBRUARY 1, 2023

Photography by Luca Giraudo Want to use your creative skills to change the world for the better? In our exclusive interview, they explained how they went about it. Renée Materials matches companies who have reusable material with students, creatives and makers who need it for their projects.

Photography 415

Photography Networking Production Fashion 415

Creative Boom

APRIL 10, 2024

Sydney-based animation studio Never Sit Still has turned self-promotion on its head with an anti-showreel that takes a fresh approach to showcasing the company's services. With a much bigger team than before, I was definitely nervous about wrangling it." When it comes to the animation industry, showreels are like business cards.

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Animation Client Marketing Marketing 360

Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. Many people are talking about CBD right now, but what exactly is it? Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California.

Brand 429

Brand Branding Packaging Design Production 429

Creative Boom

APRIL 24, 2024

The campaign is the first time that independent creative company Mother worked with real estate company StreetEasy. We were able to use this to our advantage to mix the old world with new in an eye-catching and unique way to break through to the hard-to-reach NYC audience."

Art 391

Art Brand Branding Media 391

Design You Trust

APRIL 18, 2024

The artwork often features a lone person sipping a drink in the company of a creature that defies the ordinary—a juxtaposition that evokes a sense of companionship in loneliness. The aesthetic of @asocialdrinking is as much about the emotional tone as it is about the visual storytelling.

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Art Color Illustration Illustrator 60

Inkbot Design

JANUARY 25, 2024

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities. Brand evolution is about being bold, innovative, and always thinking about what's next.

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Brand Branding Marketing Marketing 93

UX Collective

DECEMBER 4, 2023

Us, presenting at the UX+ conference. Since then, we’ve referenced the talk multiple times with people around us. We knew nothing , so everything was new and cool to us. We hadn’t yet realized that we “should” be thinking about promotions or careers. Well, we didn’t care about promotions… until we did.

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Production Product Management Education Publishing 98

UX Collective

NOVEMBER 20, 2023

7 reasons why companies are willing to rethink their unsustainable, unethical, and wasteful products. Companies must change their products, practices, and sometimes even their business models for a healthy, equitable, and sustainable future. Companies pick up signals from what is happening around them to decide their next move.

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Patterns Production Media Education 99

SpeckyBoy

APRIL 8, 2024

We never knew where a hyperlink would take us. People would do just about anything to propel their website to the top. Let’s talk about it. Guessing What Google Wants Us to Do What I’m about to say may sound obvious – but here it goes: Google makes all the rules. Did a competitor outsmart us?

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Publishing Publishing Magazine Media 97

UX Collective

OCTOBER 26, 2023

Your LinkedIn timeline is filled with content about UX processes, showing you what’s the ‘new’ way of doing UX design. The pressure on processes is also evident during interviews when we are asked about it constantly. Let’s start from the beginning, talking about the design process. Define the problem. Design the solution.

Internet and Software Development 101

Internet and Software Development Production Product Management Marketing 101

Inkbot Design

NOVEMBER 28, 2022

A logo redesign involves making changes to a company's logo. Some companies make changes to their logo because they feel confident and are ready to move forward with a new design. It's about finding the correct name, brand, and message that will work for you in today's market.” Is it still valid for use?

Brand 127

Brand Branding Marketing Marketing 127

UX Collective

DECEMBER 13, 2023

That’s usually not how our non-designer colleagues or clients see us. So it’s been up to us to sell design as a tool for business and service development. So it’s been up to us to sell design as a tool for business and service development. Us adults have thought about this and we know what needs doing.

Publishing 99

Publishing Publishing Presentation Consulting 99

UX Collective

JULY 11, 2023

Five steps to help determine what we should do for the rest of our lives Image: Alexander Milo I get a fair amount of inquiries from my former colleagues and industry friends about what they should do next. Many of us have good, established careers and positions in our respective fields and companies. We worked hard.

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Agency Education Publishing Publishing 105

UX Collective

JUNE 1, 2023

AI-powered analysis features In February, Ted Chiang made a simple point about AI that struck a chord: “starting with a blurry copy of unoriginal work isn’t a good way to create original work.” He made this argument about using AI to create a first draft of any written work, but the reality check felt bigger.

Media 112

Media Production Consulting Theme 112

UX Collective

JANUARY 4, 2024

Zenly moments — Paris 11th Arrondissement HQ in 2018–2020 Chapter I — Signatures At Zenly, we were a bit fanatical about getting things just right. At some point it involved more than half the team — it felt like it was a company “inside” the company. 2018–2020 Era Hello, I’m Julien, former Head of Design at Zenly.

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Production Marketing Marketing Travel 90

Design Milk

NOVEMBER 7, 2023

Deceptively simple in aesthetic, the inimitable design is an expansion and scaling of the proprietary hardware used in their previous seating options. It made a lot of sense for tables to be a priority for us given that seating was where we started. That definitely drove some of these choices,” says Charne.

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Portfolio Arts and Crafts Architecture Production 116

Inkbot Design

DECEMBER 14, 2022

A strong brand defines your company, its products, culture, and values, which affect your customer experience. ” Most companies today don't even have a clear concept of their brand identity. Building a StoryBrand is an easy read full of practical advice for B2B and B2C companies. It is the central core of your identity.

Brand 141

Brand Branding Publication Publishing 141

Inkbot Design

MARCH 14, 2024

It's about connecting with a broader audience that appreciates environmental responsibility, strengthening your brand's reputation, and future-proofing your business. It involves operating the business to reduce risks, open new avenues, and provide genuine value for all parties involved—not just the company.

Production 72

Production Digital Marketing Marketing 72

UX Collective

MARCH 9, 2023

Like many of us, you may have started your career as a traditional “UX designer”. Since 2015 and the emergence of Product-led Growth, this discipline became popular in companies like Slack, Dropbox, InVision, Pinterest, Intercom, and many more. I joined Miro in 2017 as the company’s first Product Designer for Growth.

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Production Patterns Marketing Marketing 143

UX Collective

JUNE 30, 2023

It was unclear where this type of education would lead us, but I was very intrigued to study for a job that would allow me to look at problems holistically. The majority of the curriculum was designed to be accommodating to this diversity: it was to be delivered in groups— allowing us to practice cross-functional teamwork early on.

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Programming Education Marketing Marketing 118