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Expressive Type Today: How typography captivates in a world of visual overload

Creative Boom

In an era when attention spans are dwindling and visual overload has become the norm, Counter-Print's new book celebrates the transformative power of expressive typography. It's a visual tribute to the designers and creative studios who use type not only as a communication tool but as a form of expression that defies convention.

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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

Alongside this, the team created a custom typeface with the US-based type foundry Sharp Type. In general, the new visual identity is crafted to be flexible for use in various contexts, from presentations and materials to signage and socials. But behind the scenes, there's a lot more going on. So they turned to How&How.

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Graphic designers share their top tips for choosing the right fonts

Creative Boom

Beautiful type doesn't always mean accessible type," points out Grace Ellins , senior graphic designer at the Office for National Statistics. "So Retail by OH no Type Co. Retail by OH no Type Co. So it's worth considering how you go about it. Meanwhile, you can read the full discussion on Linkedin and Threads.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Most recently, the studio led a rebrand for John Lewis , which unified the UK retailer's branding and visual identity across channels, while their work for animal charity Battersea created an inclusive brand identity that connects with pet lovers everywhere. The results are now in, and here they are.

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Stills Photography in Design report: 9 trends reshaping visual comms in 2025

Creative Boom

A Woman In A Dark Swimsuit Is Standing In The Water With Arms Raised, Splashing Water Around by Steven Schultz Discover how Stills' exclusive 2025 trend report is empowering designers to create authentic, impactful work in an era of visual saturation. Candid Photos The polished aesthetic of the 2010s is officially pass.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

A collaborative zine produced by Franklyn and Michael Freimuth highlighting ai artists across an array of themes and visual exploration As our special report earlier in the year shows, many agencies have already incorporated AI into processes such as idea generation, prototyping and mockups. "In Beyond that, new AI platforms like Exactly.ai

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The Collected Works and PRINT Magazine craft a new identity for PRINT Awards 2025

Creative Boom

The awards' new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. For the 2025 edition, PRINT Magazine enlisted The Collected Works to craft a dynamic visual identity and hero film that embodies the theme of "cultivating creativity."

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