Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand
Creative Boom
OCTOBER 15, 2024
Today, it's unveiled its new look, pinned on its mission: to create a sweets brand that parents wouldn't feel bad about and kids would go mad about. Think smiling snakes in perfect blades of grass. Yet the 'bad sweets' are an explosion of bright colours, flashy logos, and exciting in-pack games."
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