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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. When you think of zoos, you probably think of somewhere to take the kids when they're off school. But behind the scenes, there's a lot more going on.

Education 518
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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

Today, it's unveiled its new look, pinned on its mission: to create a sweets brand that parents wouldn't feel bad about and kids would go mad about. Think smiling snakes in perfect blades of grass. Yet the 'bad sweets' are an explosion of bright colours, flashy logos, and exciting in-pack games."

Branding 463
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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

Blending local heritage with experimental design, the duo creates unique typefaces that push the boundaries of traditional type design. Based in Tallinn, Estonia, type design studio Tüpokompanii prides itself on a "mistake-driven" approach, thrives on seeking out letterforms' "unexpected qualities", and is a "design-driven" studio.

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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

While brands might have once limited this to an audio logo alone, they're increasingly developing a full sonic identity, covering everything from UI audio elements to background music. But first, you need to think about the fundamentals and define your brand's sonic personality. This means considering several factors.

Branding 448
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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Illustration by Tom Woolley As AI-generated artwork becomes more common, many illustrators worry about being replaced. Some forward-thinking about how to approach AI could help your career flourish. DALL-E still struggles when responding to feedback about specific attributes and changes to details.

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Why motion is the future of brand identity, and how to do it right

Creative Boom

Well, just think about how we communicate as humans. Traditionally, brand identity focused on static elements: logos, colour palettes, typography and tone of voice. Circular movements and fluid transitions weren't just designed for visual appeal. Design for performance. We don't just use words. Keep it human.

Branding 449
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Download the 30+ Latest Free Fonts to Boost Your Creativity

Graphic Design Junction

If you are a graphic designer, staying updated with trends is key to staying ahead. Using the latest free fonts and fresh typography styles can instantly improve your work and keep your designs looking modern and creative. In past years, fresh font styles have emerged, catering to a wide range of design needs. The good news?

Fonts 298