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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

Today, it's unveiled its new look, pinned on its mission: to create a sweets brand that parents wouldn't feel bad about and kids would go mad about. Think smiling snakes in perfect blades of grass. Yet the 'bad sweets' are an explosion of bright colours, flashy logos, and exciting in-pack games."

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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. When you think of zoos, you probably think of somewhere to take the kids when they're off school. But behind the scenes, there's a lot more going on.

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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

Blending local heritage with experimental design, the duo creates unique typefaces that push the boundaries of traditional type design. Based in Tallinn, Estonia, type design studio Tüpokompanii prides itself on a "mistake-driven" approach, thrives on seeking out letterforms' "unexpected qualities", and is a "design-driven" studio.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. Read on to discover the 25 studios our community is most excited about right now.

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The best ambigram logos (and two controversial designs that didn't work)

Creative Bloq

Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Why not try a subscription? Here’s how it works.

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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

While brands might have once limited this to an audio logo alone, they're increasingly developing a full sonic identity, covering everything from UI audio elements to background music. But first, you need to think about the fundamentals and define your brand's sonic personality. This means considering several factors.

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Louiza Cookson-Rabouhi: designing with curiosity, community and courage

Creative Boom

From band rehearsals to brand strategy, principal designer Louiza Cookson-Rabouhi reflects on her creative journey so far and on why empathy, intuition, and curiosity continue to shape her work at Magnetic. For Louiza Cookson-Rabouhi, design was never a career she simply fell into. It wasn't just about announcing a policy," she says.