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Why motion is the future of brand identity, and how to do it right

Creative Boom

Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion? In 2025, though, that's losing its relevance; the idea that static identities aren't enough is widely accepted.

Branding 449
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

A collaborative zine produced by Franklyn and Michael Freimuth highlighting ai artists across an array of themes and visual exploration As our special report earlier in the year shows, many agencies have already incorporated AI into processes such as idea generation, prototyping and mockups.

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Among Equals designs NASA inspired brand for futuristic energy programme

Creative Boom

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

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10 Top Visual Trends for 2025

Graphic Design Junction

The world of visual design is constantly evolving, and 2025 promises to deliver some of the most exciting transformations yet. In this article, we explore the top visual trends for 2025 , giving you a glimpse into what will shape the creative landscape across industries. What is Maximalism?

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[REDACTED]: Fold7Design brings the idea of Web3 to visual life for event branding

Creative Boom

And so Fold7Design's designs for [REDACTED], a new Web3 movement and IRL event, are a real call to arms. The aim is to shape a future where technology belongs to users, not centralised in the monopoly of Big Tech. The aim is to shape a future where technology belongs to users, not centralised in the monopoly of Big Tech.

Branding 466
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New branding for Orangetheory focuses on how its members feel

Creative Boom

DesignStudio has unveiled a new visual identity for the global fitness franchise, focusing on its energising benefits for members. The world of fitness has changed hugely over the last decade, not least thanks to new technologies from the likes of Fitbit and Apple. But the tech giants aren't the only game in town.

Branding 243
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Pentagram's new identity for Stereolabs repositions it from camera brand to AI leader

Creative Boom

That's just what Pentagram has achieved by crafting a fresh visual identity for Stereolabs. To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. In the early days, Stereolabs developed stabilising technology perfect for Hollywood.

Branding 510