Hudson-Powell's Impala rebrand finds the human side to empowering tech
Creative Boom
FEBRUARY 16, 2022
It includes a friendly tone of voice, a colourful visual identity and a bespoke typeface. Thanks to the inclusion of precise curves and sharp, industrial design-inspired angles, its bold forms further capture air ticket and air tag typography. Which, if you've ever waited for a layover, will be an all too familiar sight.
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