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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

From groundbreaking ideas on sustainability to the art of personal and systemic change, these are the reads that continue to shape her creative journey. This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability.

Brand 430
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Bed brand Earthfoam launches 'space-age' retro identity to celebrate its sustainability

Creative Boom

Since its launch last November, the fair trade sleep brand Earthfoam has been developing products made from 100% natural materials like natural rubber, wool and cotton. Its in-house creative director crafted something special for its identity that champions the brand's sustainable credentials.

Brand 445
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Why motion is the future of brand identity, and how to do it right

Creative Boom

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

Brand 446
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Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? The goal of the rebrand was to better communicate the urgency of WRAP's ambition to reform unsustainable 'take-make-dispose' production systems in favour of more sustainable and circular ones.

Branding 280
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Walking The Walk: Design Council brand refresh focuses on sustainability and accessibility

Creative Boom

When the Design Council worked with OPX to refresh its own branding, a simplified design system and updated, graphic language were the most visible signs of change. But other changes under the hood may be more important, with the organisation opening up a conversation about more inclusive and sustainable design. published in 2018.

Brand 492
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." The second is sustainability.

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10 Top Visual Trends for 2025

Graphic Design Junction

With rapid advancements in technology, the rise of artificial intelligence, and a renewed focus on sustainability, design is becoming more dynamic and inclusive. Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs.