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From groundbreaking ideas on sustainability to the art of personal and systemic change, these are the reads that continue to shape her creative journey. This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability.
Since its launch last November, the fair trade sleep brand Earthfoam has been developing products made from 100% natural materials like natural rubber, wool and cotton. Its in-house creative director crafted something special for its identity that champions the brand'ssustainable credentials.
A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.
How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? The goal of the rebrand was to better communicate the urgency of WRAP's ambition to reform unsustainable 'take-make-dispose' production systems in favour of more sustainable and circular ones.
When the Design Council worked with OPX to refresh its own branding, a simplified design system and updated, graphic language were the most visible signs of change. But other changes under the hood may be more important, with the organisation opening up a conversation about more inclusive and sustainable design. published in 2018.
He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." The second is sustainability.
With rapid advancements in technology, the rise of artificial intelligence, and a renewed focus on sustainability, design is becoming more dynamic and inclusive. Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs.
The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.
Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
What makes it special is that every garment is sustainably produced in Mongolia and by Mongolians. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around."
One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?
As creatives, many of us tend to steer clear of the brasher side of the fashion industry, leaning instead towards independent designers and makers who craft quality items, ideally with sustainability in mind. One such British brand that's caught our eye lately is LPOL , a specialist in timeless bags made from reclaimed fabrics.
From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Of course, this commitment to sustainability extends beyond client work: it also means making sure your own house is in order.
Nestled in the Somerset countryside, it's part of Somer Valley Farms, an ambitious, sustainability-led venture that brings traditional farming methods to the forefront. The result is a refined, organic mark that reflects the farm's commitment to soil health and sustainable agriculture. Here, beer isn't just brewed; it's grown.
While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.
It is marking this milestone with a bold brand refresh by EDIT Brand Studio. We wanted to create a brand that captured the huge, warm, Salford welcome that you get as you step into Lowry," said Khadija Kapacee, MD at EDIT. While its first-ever brand-led campaign will launch across Salford and Manchester later this month.
While the popularity of digital communication continues to rise, business cards remain a powerful tool for face-to-face networking and branding. The right business card templates can enhance your brand’s image , reflect your creativity, and leave a lasting impression on potential clients or partners.
Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.
The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition.
Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog a jewellery brand going back to the 1970s, famous for its eclectic rock star collections. The London motion directors at Kitchen have unveiled a gorgeously dazzling and psychedelic animation for The Great Frog Vintage Market.
Clients are deciding to invest in their brands and go bespoke with stand-out bottle structures; designs that allow a brand to be more individual and iconic.". Sustainable materials. Sustainability has been a hot topic in packaging for years now. Kadoya citrus juice by MARU, 2022 Pentawards shortlist. Redefining luxury.
New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products stand out on the shelf. Most people will have seen the brand on supermarket shelves or had it in their homes, but what you might not know is that Yeo Valley is a real place in the heart of Somerset, owned by the Mead family.
They want better choices that are more ethical and sustainable for their health and the planet. Despite a competitive market and longstanding place in the sustainable food conversation, cultivated meat is still waiting to take off. Mother studied brands with mass appeal and found inspiration in traditional butcher shop signage.
Forest Gum by Jens Nilsson From plant-based ice cream to sustainable chewing gum, these forward-thinking branding projects are reshaping the food and beverage landscape across the world. With that in mind, we've picked five of the best new branding projects for September to inspire your own projects.
Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. For many of the brands she works with, the first thing that comes to mind when they say "premium" is something that looks like Apple. Sustainability Now, this is a big one. We should maybe find out.
But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. We all like the idea of sustainable fashion in theory, but these things don't just happen by themselves. And the sustainable fashion show Source Fashion is playing a vital part in that process.
Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr. This identity heralds a transformative shift in conscious branding, resulting in a fresh approach to sustainability.
The Aussie studio launches a colourful new visual identity for the ice cream brand, with a palette that changes with the seasons and leans into its LGBT+ values. Founded in 2014 by award-winning Australian pastry chef Terri Mercieca, Happy Endings is an ice cream brand defined by colourful chaos.
This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.
The project marks the automotive brand's ninth year showcasing its commitment to design at the annual event and its third year collaborating with the Institute of Contemporary Art, Miami (ICA Miami). I think there is a need for brands to use these new materials.
Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.
Futurists are already trying to guess what characteristics will define this group, whether it's significant technological integration, a culture of enhanced curiosity and inclusivity, or a hyperawareness of sustainability. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.
The Tegeta marketing department has unveiled its newly designed office in Tbilisi, Georgia, redefining the modern workspace with a focus on functionality, comfort, and sustainability. Sustainability was a key consideration throughout the design process.
These days, we're all looking to brands to be more environmentally responsible. Plus, to convey the product's green credentials, Denomination – an award-winning design agency specialising in drinks branding – has taken inspiration from quite an unusual source: the return of wolves to Yellowstone Park in the USA.
Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. We're here to challenge the market but do it sustainably. We want to make waves," says Simon Ferniot, CEO & co-founder at OLALA!
But when it comes to clothing, 'sustainable' often means dull. Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body.
With growing awareness of sustainability and health, brands that focus on organic products need visuals that communicate these values effectively. This mockup bundle includes a total of 3 packaging mockups that can use for the market, restaurant, organic shop, butcher, meat brands, and other food branding packaging designs.
Green marketing made easy starts with stunning visuals that capture the essence of your brand. Whether youre promoting eco-friendly products or running a sustainable business, using well-designed organic posters, flyers, and social media graphics can help you connect with customers who value nature and health.
Creating a logo for a startup is more than just designing a visual mark—it’s about crafting a symbol that reflects the brand’s identity, values, and vision. For startups, a powerful logo is crucial because it establishes the brand’s first impression and helps distinguish it in a crowded market.
Kit & Kin was known for its mother-and-baby products but needed to extend its brand to a broader range of household goods. In truth, most don't, and so London branding agency B&B Studio has been working to make a difference. We explore how B&B Studio moved things forward.
Sustainable design Platinum winner: re:incarnated spirits by Ruska Martín Associates Imagine being able to put 'award-winning' next to your name on your bio: what could that do for your career? Why you should enter Winning a Pentaward is a great achievement for any packaging design agency, brand or student.
But when it comes to clothing, 'sustainable' often means dull. Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body.
Vestiaire Collective is dedicated to transforming the fashion industry for a more sustainable future by promoting the circular fashion movement as an alternative to overproduction and overconsumption. Central to the campaign is a collective of brand ambassadors with a difference: they're all puppets made from recycled clothes.
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