Inkbot Design

MARCH 13, 2024

Rebranding Strategies: Reviving Your Company's Image We've all experienced that sinking feeling when you realise your favourite product or company has completely overhauled its image. The striking new logo, updated packaging, and fresh marketing campaigns can leave you wondering, “What were they thinking?” Why Rebrand?

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Creative Boom

FEBRUARY 11, 2024

Skateboarding raccoon embraces irreverent company culture while bucking a trend for the games industry Meet 'Flip' – the raccoon at the heart of a different style of rebrand completed by Manchester studio Flow. This industry often sheds its alternative skin when success comes knocking, but Flow helped us embrace ours and double down."

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Inkbot Design

OCTOBER 25, 2023

Rebranding Exercise: A Strategic Approach to Business Growth As we approach the new year, companies across industries realise that standing out in today's crowded marketplace requires a distinct and memorable brand identity. Rebranding is all about revamping and reinvigorating your company's visual branding , messaging, and overall identity.

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Creative Boom

OCTOBER 9, 2023

The Eden Project has been given its first rebrand in its 22-year history courtesy of SomeOne. Taking its lead from organic shapes and natural colours, the rebrand is all about "transforming negatives into positives" and engaging with as wide an audience as possible. The rebrand comes at a crucial time.

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UX Collective

MARCH 28, 2023

When is the right time to rebrand? But if you must, these rebranding efforts might provide some useful hints. From “I ❤️ NY” to “We ❤️ NYC” When a new logo for an organization—whether it’s for a corporation or a municipality like a city—is introduced, everyone will have an opinion about it. Almost never.

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Graphic Design Junction

OCTOBER 8, 2023

Whether it’s a bold redesign like Spotify’s, a strategic rebranding like Mailchimp’s, or a nod to the past like Burger King’s, each of these cases highlights the impact that visual identity has on a brand’s success in today’s competitive landscape. List of Branding Visual Identity and Logo Design 1.

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Creative Boom

FEBRUARY 12, 2023

Ragged Edge has rebranded Homa, a Paris-based gaming technology lab, boosting the brand's equity among independent game developers and gamers who love the lab's games. For Daniel Nathan, co-founder and CEO of Homa, the rebrand was "crucial for the next phase of our mission, as we look to democratise the industry.

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Creative Boom

AUGUST 21, 2023

The rebranding aimed to change perceptions of the reserve and the local understanding of the area. The new identity for Tarras Valley needed to encompass guidance on signage, social media, vehicle graphics, uniform and merchandise, giving the small and driven team all the tools they need to continue developing this landmark success.

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Inkbot Design

APRIL 11, 2024

How to Complete a Rebranding Project Successfully Let's start from the beginning. A rebranding project is like giving your wheels a complete makeover – new paint, shiny rims, maybe even throwing in a killer sound system! However, a proper rebrand requires more than just paint and polish. Why Does My Business Need a Rebrand?

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Inkbot Design

APRIL 5, 2024

The 9 Biggest Rebranding Trends to Follow If you compare today’s marketplace with the past ten years, you will notice a tremendous technological and cultural shift. So, to keep pace with the current marketplace, rebranding can be a smart move! What is Rebranding? Rebranding is when a company gets a makeover.

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Inkbot Design

NOVEMBER 13, 2023

Rebranding vs Brand Refresh: Choosing the Right Strategy Every business reaches a point where they need to take a hard look at their brand. You have two options when this happens: a complete rebrand or a brand refresh. Choosing between a complete rebrand and a refresh is a significant decision that requires careful thought.

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Inkbot Design

OCTOBER 27, 2023

Rebranding Success Stories: How Companies Reinvented Themselves The lizard brain loves the familiar. That's why rebranding is so tricky. But the companies that manage to pull off a successful rebrand unlock new levels of growth. When done right, rebranding jolts stagnant brands back to life.

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Brand Branding Arts and Crafts Portfolio 81

Creative Boom

FEBRUARY 18, 2024

Our goal is to inspire, engage, and support design companies and enable success," she continues. Visual design The rebrand has been engineered to reflect the spirit and vitality of New York City. It is a portal to the U.S. market, where dreams are accelerated, and inspiration is plentiful.

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Inspiration Brand Branding Interior Design 281

Logo Smith

NOVEMBER 22, 2022

The post Burger King Rebrand — Unused Burger King Logo Ideas appeared first on Smithographic All Original Content © 1996 – 2022 Smithographic.uk |. Always great fun to see a well known brands collection, in this case Burger King , of unused logo design ideas, after a major rebranding. Unused Burger King Logo Ideas.

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Creative Boom

MARCH 18, 2024

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski.

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Inkbot Design

OCTOBER 16, 2023

The Rebranding Process: Strategies for Success and Growth Rebranding is a strategic initiative that enables companies to make impactful changes and reach a broader audience. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

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Inkbot Design

FEBRUARY 18, 2024

Is Your Logo Design Up To Date? And no other element plays a more significant part in those first impressions of your business than your logo. And no other element plays a more significant part in those first impressions of your business than your logo. If your logo has stayed the same for ages, it might be due for a refresh.

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Creative Boom

APRIL 23, 2023

The rebrand is said to signal a new era for the company's digital ambitions and looks to help the channel draw in larger audiences. The new Max logo looks to pay homage to the brand's roots by fusing the HBO bullseye icon with the curves of the Warner Bros. DixonBaxi has partnered with Warner Bros. DixonBaxi worked with Warner Bros.

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Inkbot Design

OCTOBER 16, 2023

The Rebranding Process: Strategies for Success and Growth Rebranding is a strategic initiative that enables companies to make impactful changes and reach a broader audience. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

Brand 90

Brand Branding Marketing Marketing 90

We And The Color

DECEMBER 9, 2022

David Shultz, the Founder of Sans Serif, and his team offered to rebrand Mission Bit when they saw how much the San Francisco-based 501(c)(3) not-for-profit had grown over the past 10 years. They wanted to help support underrepresented youth of color in tech by celebrating the organization’s success and aiding its future growth.

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Creative Boom

FEBRUARY 11, 2022

Counting a new logo, typeface and signature colour scheme amongst the company's refresh, the overhaul is striking and upbeat, featuring visual references to classic and modern pop art and culture. Last year, it closed a $4 million Series A funding, allowing the brand to build on its success and expand its global reach and product offerings.

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Canny

DECEMBER 20, 2022

Writing about the most successful rebrands ever had never entered our content plan until recently. And, we’re paid to look at and think about branding and rebranding, whether it works, and whether it doesn’t. The Rebranding Brief Template. The Rebranding Brief Template. What Makes a Successful Rebrand?

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Creative Boom

MARCH 28, 2023

Apron, a fintech product that speedily sorts, pays, and reconciles invoices, launched its rebranding initiative by encouraging binge-watching. The rebrand was created in just ten weeks, which adds to the impressive transformation. It's our little montage moment: get your apron on and get going."

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Inkbot Design

JANUARY 20, 2024

Iconic Logo Redesigns: Hits, Misses and Controversies Logos are some of the most iconic symbols in our visual world. As brands evolve to meet changing consumer demands or culture shifts, iconic logos often get redesigned as part of more significant rebranding initiatives.

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Creative Boom

DECEMBER 11, 2023

Bold visual statement To unite legacy and new-to-Boyds audiences, Defy paired vintage ads with a fresh anniversary logo, a new font, and modern fashion photography. They then cut together an edit summarising everything that has contributed to Boyds' 85 years of success.

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Noupe

JULY 1, 2021

Both cases tell it’s time for a rebrand. Here in this article, we’ll take a look at some of the best cases of rebranding. True, rebranding is not always successful. But as we will see in the following cases, companies can follow calculated strategies to make a rebrand work to their advantage.

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Creative Boom

MAY 4, 2022

Designed to build on Art Republic's success, the new approach also aims to challenge the status quo of the art sales marketplace. With this in mind, Pentagram's Angus Hyland and his team used Art Republic's unique position as the basis of its rebrand. Olivier Gourvat's Sofia Pro is used throughout as the primary typeface.

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Canny

MARCH 22, 2023

Earlier this month SauceLabs went through an entire rebrand with the help of the How&How design studio to communicate their streamlined and perfected testing processes. So, with that, let’s get into the specifics of this rebrand! As we have already explained the colour palette choices, this move makes total sense!

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Coding Illustration Illustrator Brand 78

Inkbot Design

MAY 11, 2023

The Art of Successful Logos: Unveiling the Secrets of Branding Mastery Hello, logo enthusiasts, graphic designers, and brand builders of all stripes! Welcome to a fascinating journey into the heart of branding mastery: the art of the successful logo. But what makes a logo genuinely successful ?

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Brand Branding Arts and Crafts Art 59

Inkbot Design

OCTOBER 7, 2023

Reasons for Rebranding: Unlocking the Power of Change Rebranding, or repositioning, is altering a brand’s identity and messaging to improve its performance and distinguish it from rivals. It goes beyond simply changing a name or logo – it involves transforming how an organisation or product is perceived.

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Marketing Marketing Brand Branding 85

Eye on Design

DECEMBER 9, 2021

The unfussy lettering, crisp lines, and pared-down color palettes of these rebrands look like stylish cartoon versions of the original logos. Vit says Jones Knowles Ritchie’s Burger King rebrand, which made headlines in January, made consumers want to engage with the brand in a way that they hadn’t felt the need to before.

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Brand Branding Media Digital 141

Inkbot Design

NOVEMBER 9, 2023

Brand Refresh or Rebrand: Evaluating When It's Time As a business owner, you've likely put your blood, sweat, and tears into building your brand. Your logo design , colours, messaging, and overall identity are precious to you. Did we need a refresh, or was it time for a complete rebrand ? Your logo is updated, not replaced.

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Brand Branding Marketing Marketing 96

Canny

FEBRUARY 8, 2023

Belgium-based whiskey company, The Belgian Owl Distillery , recently underwent a complete rebrand, with a completely new identity from start to finish. So, we won’t keep you waiting any longer, let’s get into this rebrand!

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Creative Boom

JUNE 27, 2022

And as well as creating incredible work, one of the fundamental components of its success was the studio's decision to become an employee-owned business in 2019. To reflect the 40-people-strong company's new collaborative nature, the rebrand has ditched the ampersand and switched to all caps.

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Inkbot Design

DECEMBER 4, 2023

8 Signs Your Graphic Design Business Is Ready for a Rebrand If you run a graphic design business, your brand image is crucial. When your branding no longer reflects your business’s strengths and personality, rebranding may be time. Refreshing tired visuals is one of the most apparent reasons to rebrand.

Graphic Design 88

Graphic Design Graphic Client Brand 88

Creative Boom

MAY 24, 2023

And the success of this structure has been in large part responsible for a thriving indie production sector in the UK today. A consistent logo with parametric possibilities One of the key elements of the rebrand is bringing Channel 4's logo at the heart of the brand, alongside introducing a singular masterbrand colour.

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Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Logos are often a company's only visual identity; therefore, they must be designed well and stand out among the clutter. What does my logo need to be seen from?

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