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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In contrast, a luxury brand for older professionals might opt for classical or jazz-inspired sounds.

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House of Sound Offers a Private Refuge in NYC to Listen in Style

Design Milk

In the heart of Chelsea in New York City, a relatively unassuming charcoal gray facade conceals an immersive world of sound. House of Sound curates a listening experience that is next level, each subsequent floor of the building revealing somehow an even more complex sound system than the last. Sound is incredibly powerful.

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Create a portfolio that really works, with these insights from industry experts

Creative Boom

That might sound obvious, but I've personally seen plenty of examples where that advice isn't followed, and it'll make your portfolio stand out like a sore thumb. I know it may sound dated, but they are super simple to navigate," he explains. "If you're going to use mockups, make sure they're relevant to the project," he cautions.

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Studio Marcus Kraft designs a living identity for Klangwelt Toggenburg

Creative Boom

What does sound look like? These are three principles that underpin the institutions brand identity, which was created to reimagine the visual language of sound while giving the organisation a voice of its own. Visually, we wanted people to see the design and inevitably think of sound and resonance, he says.

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Creative minds unite: All Flows Festival returns to Milton Keynes with star-studded lineup

Creative Boom

Meanwhile, for those fascinated by the intersection of sound and design, Yuri Suzuki's appearance is not to be missed. The Tokyo-born, UK-based artist creates installations that give physical form to sound, using artificial intelligence to generate ever-evolving audio experiences that blur the boundaries between permanence and change.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

Sound becomes a key design element Another trend emerging for 2025 is the increased importance of audio in digital design. As audio becomes more accessible and more popular with web tools, it makes sense that there will be more creative ways to utilise sound files on websites," he explains. Work by Bedow 6.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

The piece combines her drawings and digital artwork with Chinese-inspired cut-paper animation and plenty of sounds you'll hear on any Tube journey. Fangfang aimed to humanise and beautify the experience by depicting the interiors of the stations and the trains, as well as some of the people who use the service.