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A new book showcases the continued signifiance of Polaroid

Creative Review

The post A new book showcases the continued signifiance of Polaroid appeared first on Creative Review. Polaroid Now: The History and Future of Polaroid Photography by Steve Crist is published by Chronicle Chroma; chroniclechroma.com.

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SomeOne develops new monogram and visuals for diamond brand Graff

Creative Boom

An entirely new symbol, this new signifier now acts as a shorthand for all that Graff stands for," says Simon. New monogram Inspired by the artisans at Graff – and based upon the development of the brand pattern – the SomeOne team developed the structure of the new Graff monogram. "An

Brand 315
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Lucozade launches its biggest redesign in nearly 100 years

Creative Boom

This included the uplifting bubbles of Lucozade Energy propelling the arc, a bespoke, athletic mesh-inspired pattern for Sport, and introducing the colour white as a consistent signifier for zero sugar across the portfolio.

Sports 371
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

Important elements of the previous identity, including the sword signifying Joan of Arc, have been retained but visually brought up to date. Including sweaters, jogging pants, and bags, this bespoke merchandise is a brand collaboration with the hip bar brand Ray's NYC.

Agency 250
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Hingston Studio creates a tailor-made identity for the UK's largest sari exhibition

Creative Boom

Its inherent purity signifies the modernity of the show and its curatorial point of view," Tom concludes. Natural dyes such as indigo, turmeric or anar (pomegranate) provided a reference point that felt vibrant and alive."

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Koto's refreshed identity for music platform Deezer is built on a beating heart

Creative Boom

Designed to represent a love and passion for music, its variable shapes shift and move to signify musical rhythms and beats. At the core of the new identity, then, lies a logo of a beating heart. Its motion and pulsating quality aim to directly mirror the essence of music and how we, as humans, enjoy listening to it, much like a heartbeat.

Brand 345
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The Tomato Stall updates its identity to sunshine-toting Isle of Wight Tomatoes

Creative Boom

The claim itself has become an increasingly-key signifier of quality for tomatoes. And this has also been embedded into the Isle of Wight Tomatoes' new brand promise – More Sunshine, More Flavour.

Brand 320