Remove retail-marketing-strategy
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Campbell Hay crafts new place brand for Islington Square

Creative Boom

Campbell Hay has developed a new identity for Islington Square, establishing it as a new London retail destination that brings energy and life to the area. Campbell Hay's design team has worked on everything from the initial marketing suite, placemaking strategy and initiatives to their latest rebrand. "We

Branding 395
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Taxi Studio designs stand-out identity for Carlsberg Elephant

Creative Boom

The new design tackles challenges unique to India's retail environments, including low lighting and visibility. Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market.

Marketing 264
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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Following a collaboration over two years, the rebrand spans strategy, design, internal culture, and brand experience and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio, and the omnichannel experience. The aim was to position Decathlon "as a maker, not just a retailer". Us neither.

Sports 541
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Innovative packaging design unites Coop brand across four markets

Creative Boom

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Not to be confused with the British retailer Co-op, Coop Trading is a Danish trading company owned by four Nordic consumer cooperatives.

Marketing 459
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Kuudes reindesigns premium meal providers for a post-pandemic era

Creative Boom

The market dynamics had shifted significantly during the pandemic," explains Piëtke. This necessitated a careful strategy to carve out a new market position that would enable Anton&Anton to thrive beyond the capital area, where brand recognition was minimal.

Brand 461
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Robot Food primes tattoo skincare brand Stories & Ink for traditional retail markets with new 'inklusive' packaging

Creative Boom

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Selling digitally allows the brand experience to be much more immersive, but the retail reality is very different."

Marketing 471
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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

The studio's brief was to construct a visual system for Biti's Hunter's expansion into the fashion world and ensure it could compete with global sneaker brands in the Vietnamese market. Biti's Hunter's new 'Step Forward' strategy drives the whole visual identity, developed with motion, energy, and confidence in mind.

Brand 195