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The McDonalds Redesign That Could Have Been

Designer Daily

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. This collaboration aimed to create a more cohesive and appealing visual identity for the restaurant chain.

Brand 358
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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New branding by Tavern helps revive America's iconic Sizzler restaurants

Creative Boom

But now it's back, and the brand has been reinvented from the ground up. Not to be confused with Sizzling Pubs in the UK, Sizzler is a US-based restaurant chain with locations mainly in California and some in the nearby states of Arizona, Nevada, New Mexico, Idaho, Utah, and Oregon.

Branding 490
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Studio Herrström's rebrand of influencer agency Influur is a whole heap of fun

Creative Boom

Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.

Agency 465
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Inside Outline: the South Carolina studio bringing brands' inner truth to life

Creative Boom

Founded in 2017, Outline has quietly become one of the most intriguing brand studios in the American South, crafting identities that feel both timeless and distinctly contemporary. We've worked with everyone from custom jewellery designers to fancy canned beans, organic cotton undies to chef-made hot sauces and Michelin-starred restaurants."

Branding 239
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Gretel's Ryan Moore and Andrea Traducco-Campos on the creative allure of Noma

Creative Boom

Yet, the restaurant's brand presence exudes an authentic warmth and accessibility that makes it feel open to all. Gretel 's Moore and Traducco-Campos spoke to Creative Boom about how Noma's commitment to creativity and genuine connection has resulted in a brand that extends beyond the restaurant's four walls and three Michelin stars.

Branding 516
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Robot Food turns up the tang with Sarson's vinegar brand identity and campaign

Creative Boom

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Branding 459