Inkbot Design

OCTOBER 5, 2022

A Small Business Guide to Rebranding Costs. Rebranding is changing a product's or brand's look and feel to distinguish it from competing products or brands. Many companies rebrand to make their products and brands more recognisable. Rebranding may involve a new logo, colour scheme, or marketing campaign.

Agency 89

Agency Brand Branding Marketing 89

Canny

SEPTEMBER 10, 2019

From time to time, it’s only natural to consider a brand refresh. Maybe you’re thinking of completely rebranding, or maybe it’s a case of “tidying it up around the edges.”. Either way, you’re looking for your brand refresh to breathe new life into your business. Reposition your brand in the marketplace.

Brand 84

Brand Branding Marketing Marketing 84

Canny

OCTOBER 21, 2021

You’re here because you want us to answer “how much does rebranding cost?”. Businesses rebrand for a whole host of reasons. Maybe your logo is causing you a headache or your current branding is no longer reflecting your business message. Whatever the reason, we’re going to explain how much rebranding costs. Download now.

Agency 147

Agency Brand Branding Marketing 147

Inkbot Design

JANUARY 23, 2024

Selecting or updating a company, product, or brand logo is an essential decision with financial and perceptual implications. There are several key indicators that it may be time to refresh your visual identity: Your Logo Looks Dated Logo trends come and go; an outdated or overused look can peg your company behind the times.

Agency 98

Agency Brand Branding Freelance 98

Inkbot Design

APRIL 6, 2024

eCommerce Branding: Create an Online Identity Branding… The word that signifies the marketing force that could ruin or make your business. At the heart of things, eCommerce branding resides in the crafting process of constructing a unique, memorable identity for your online business. Branding isn't just a logo and some colours.

Brand 98

Brand Branding Production Fonts 98

Inkbot Design

MARCH 26, 2024

Healthcare Branding: Caring for Your Practice's Reputation Have you ever wondered why some medical practices attract patients like bees to honey? Nine times out of ten, it boils down to branding. A potent healthcare brand is like a magnet, drawing in those seeking top-notch care and leaving competitors in the dust.

Brand 98

Brand Branding Arts and Crafts Theme 98

Inkbot Design

SEPTEMBER 2, 2024

6 Keys to Successful Branding: Unlock Your True Potential Have you ever wondered why some brands attract a following while others simply fade into the background noise of the marketplace? No, the brands that capture our hearts, minds, and wallets have unlocked a powerful secret: they've mastered the art of branding.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

FEBRUARY 20, 2025

This preserved brand equity while still appearing modern. This was genius-level brand architecture. Adobe's visual rebrand helped smooth the transition by maintaining key visual equities (red square, clean typography) while signalling change. Each product (Photoshop, Illustrator, etc.)

Adobe 40

Adobe Digital Production Brand 40

Canny

OCTOBER 19, 2021

Jargon and technical terms can be a real barrier to entry into the world of branding and rebranding. Especially with branding projects, where the deliverables are clear cut and defined from the get go, it’s vital to be clear on what you’re doing and how you’re doing it. Brand Loyalty. Archetype.

Brand 147

Brand Branding Production Fonts 147

Inkbot Design

NOVEMBER 2, 2022

Website Redesign vs Website Refresh: Which Do You Need? Wherever one stands in the website redesign vs refresh debate, we all agree on that much. Perhaps you want to polish your brand identity , or you've found an underperforming conversion element that needs fixing. Website Refresh—Polishing Your Core.

Web Design 69

Web Design Web Design Marketing Marketing 69

Inkbot Design

OCTOBER 11, 2023

The Value of a Professional Logo Design for Business In today's fiercely competitive business environment, a solid brand identity is vital – this is where professional logo design comes in. It's a symbol that captures the essence of a brand and helps create a distinctive identity. What Makes a Professional Logo Design?

Agency 105

Agency Freelance Freelance Design Services 105

Inkbot Design

AUGUST 23, 2023

Logo Pricing Strategies: Unveiling the Perfect Price Determining the right price for your company's logo design is a pivotal step in your brand's journey. Setting a high or low price can significantly affect how your brand is perceived. As a creative branding agency , pricing is both an art and a science for us at Inkbot Design.

Client 97

Client Brand Branding Marketing 97

Inkbot Design

JUNE 27, 2024

How to Update Your Logo: A Fresh Face for Your Brand Your logo is more than just a pretty picture. The brand face, the quiet representative, speaks volumes before you open your mouth. However, they are not stuck in time – they should grow, adapt and refine themselves just as much as the brands they stand for.

Branding 96

Branding Brand Marketing Marketing 96

Design Week

JUNE 23, 2021

London-based branding studio Turquoise has unveiled new branding for the UEFA Europa League and the soon-to-be-launched UEFA Europa Conference League. “More competitive” vs “more open” Turquoise was invited to competitively pitch for the branding project, having previously worked with UEFA.

Brand 90

Brand Branding Media Graphic 90

Inkbot Design

MARCH 10, 2024

Tagline vs Slogan: Unpacking the Differences We're surrounded by catchy phrases wherever we look – on billboards, product packaging , TV ads and more. Think of a tagline as a signature line or catchphrase that sums up a brand's identity, products or mission. What's the actual difference? That's what we're uncovering today.

Arts and Crafts 96

Arts and Crafts Brand Branding Marketing 96

Inkbot Design

SEPTEMBER 3, 2024

Today, where impressions are formed in milliseconds, your logo is often the first means of communication between your brand and any potential customer. This is your brand ambassador. These aren't just pretty pictures; they're visual storytellers , brand condensers, and memory hooks all rolled into one. A generic one?

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

AUGUST 3, 2023

The Power of Beauty Logos: Top 10 Designs A logo is the face of a beauty brand, encapsulating its identity and values in an iconic visual mark. The most effective beauty logos fuse art and psychology, employing thoughtful design elements that evoke desirable emotions and convey a brand's aspirations.

Fonts 52

Fonts Arts and Crafts Brand Branding 52

Canny

APRIL 4, 2024

A website workshop involves any business or brand coming together to devise a plan for their website development. By running through key elements such as the wireframe, sitemap, SEO optimisation, and the user journey, brands can be confident the website they create is a success. Let’s dive in. What Is a Website Workshop?

Presentation 60

Presentation Brand Branding Layout 60

Purple Rose Graphics

SEPTEMBER 18, 2023

a visual refresh is what most companies seem to do when they say they are branding or rebranding. My absolute favorite thing is helping people figure out if they need a refresh or a rebrand. My absolute favorite thing is helping people figure out if they need a refresh or a rebrand.

Brand 40

Brand Branding Programming Client 40

Canny

MARCH 30, 2021

If a company ends up on our list of rebranding failures, chances are the financial repercussions for that said company have been huge. Branding any company is a huge challenge. Rebranding one of the world’s biggest companies is a project that many a design or branding agency would love to take on. free ebook.

Brand 180

Brand Branding Agency Marketing 180

Inkbot Design

FEBRUARY 19, 2025

Story of the Facebook Logo: A Masterclass in Branding You've seen it a million times. But you don't see the $500 billion brand strategy staring you in the face. The most valuable branding lesson isn't what Facebook changed it's what they refused to change. The Meta Rebrand: 2021 In October 2021, Facebook Inc.

Branding 40

Branding Brand Fonts Networking 40

Canny

JUNE 10, 2021

Rebranding deliverables can be very flexible, as each brand approaches a rebrand with different needs. When looking for an agency to handle your rebranding project, having a strong idea of what you want can help. Flexibility, on both your side and the agency’s side, is key to any good rebrand. free ebook.

Agency 78

Agency Brand Branding Marketing 78

Canny

JUNE 10, 2021

Rebranding deliverables can be very flexible, as each brand approaches a rebrand with different needs. When looking for an agency to handle your rebranding project, having a strong idea of what you want can help. Flexibility, on both your side and the agency’s side, is key to any good rebrand. free ebook.

Agency 78

Agency Brand Branding Marketing 78

crowdspring

DECEMBER 13, 2018

This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace. What is a brand?

Marketing 130

Marketing Marketing Branding Brand 130

Inkbot Design

JULY 11, 2024

How Brand Success and Logo Design are Connected You’re plodding down a busy road, overwhelmed by signs, storefronts, and billboards. It’s just the face of a brand that has spent years being created, built up and cared for; it’s like the visual handshake of a company that always keeps its word. Yeah, not so often. Sound magical?

Branding 98

Branding Brand Typography Logo Creation 98

Inkbot Design

APRIL 11, 2024

As you likely know, your website is the digital face of your brand , so if it’s not staying up to date with current times, then risk looking like it too. Shout it from the rooftops and bring some significant hype around this refresh. General Eric Shinseki. The speed of the internet is no doubt quick.

Internet and Software Development 98

Internet and Software Development Marketing Marketing Architecture 98

Envato Tuts+

SEPTEMBER 28, 2020

Having said that, we share some commonality in how colour influences our choices, so if you want to know the best colours to use in your logo design then you first have to understand how and why people respond to colour and how using different colours will influence people’s perception of your brand. brand’s desired personality (i.e.,

Templates 75

Templates Arts and Crafts Interior Design Brand 75

Creative Boom

MAY 12, 2025

Recently, brand agency Bulletproof partnered with Liverpool to create something unprecedented: the first football identity powered by fans. More than just a rebrand, this was about capturing the energy, voice and unshakable belief that define both the club and the city itself. "It

Brand 343

Brand Branding Animation Sports 343

Inkbot Design

JANUARY 9, 2025

Branding for Startups: Innovate, Differentiate, Dominate You're a startup. Branding isn't just some fancy logo or a catchy slogan. In the next few minutes, I will show you how to craft a brand that doesn't just speak to your audience – it screams at them. A brand that doesn't just stand out – it stands alone.

Brand 40

Brand Branding Internet and Software Development Media 40

Inkbot Design

JANUARY 31, 2025

That's many eyeballs on your brand! Green : Refreshing, peaceful, and associated with naturegreat for eco-friendly vibes. This is particularly useful if you run a businessthink about your brand elements that could be integrated seamlessly. Consistent Branding: Use your brand colours , logo, and fonts.

Patterns 40

Patterns Arts and Crafts Brand Branding 40