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Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence.
Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? So, let's explore why rebranding can be a game-changer for your business. So, let's explore why rebranding can be a game-changer for your business. Is it the logo? The catchy slogan
Most recently, the studio led a rebrand for John Lewis , which unified the UK retailer's branding and visual identity across channels, while their work for animal charity Battersea created an inclusive brand identity that connects with pet lovers everywhere. John Lewis rebrand by Pentagram Battersea by Pentagram Paypal by Pentagram 2.
Rather than arriving with a pre-defined brief, GF Smith and TEMPLO co-created the brand strategy through a series of workshops and deep dives into the company's legacy, ambitions, and challenges. "A The rebrand brings this to the forefront in a more deliberate and immersive way.
Islington Squares transformational rebrand seeks to attract people to the site through bold motion graphics and a welcoming tone of voice. Campbell Hay's design team has worked on everything from the initial marketing suite, placemaking strategy and initiatives to their latest rebrand. "We
In the run-up to its 25th anniversary, Salford's Lowry has undergone a bold rebrand by Manchester studio, EDIT. It also aligns with Greater Manchester's Creative Health Strategy , which positions the region as a "global leader in using culture and heritage to improve the health and well-being of its residents".
Strategy meets soul Ali's worldview and sense of place shine particularly brightly in projects like Central Pacific Bank. Projects like the rebrand for the St. They also created an education-driven newsletter that quickly grew to over 200,000 subscribers. For us, design is more than what something looks like.
The rebrand brings a sense of freshness and flair that matches the product's personality. This project is a clear example of what Marks does best: combining brand strategy, semiotics, structural design, and storytelling into a cohesive, culturally attuned identity.
In a rebrand that puts community front and centre, strategic creative agency The Working Assembly has crafted a new identity for Union Square Partnership that captures the spirit, grit, and character of downtown New York while offering a blueprint for placemaking in a digital age.
M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience. Biti's Hunter makes sneakers that the Vietnamese youth can wear with pride.
The global studio's rebrand for the Swiss Center for Design and Health brings the centre's pioneering healthcare to life with striking visuals and a clear, accessible identity. We discover more. It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts.
A stellar marketing strategy formed by digital saturation and online fatigue," one Substack user comments , while another adds, "Maybe I’m just a sucker for my childhood & millennial nostalgia, but I love these little reminders to be human." New intimate content app gets a sophisticated brand How well do you know the NBA logos?
The goal of the rebrand was to better communicate the urgency of WRAP's ambition to reform unsustainable 'take-make-dispose' production systems in favour of more sustainable and circular ones. Among Equals' Nick May explains how to strike the balance.
The second guiding phrase, pulled directly from Frontify's rebrand materials, felt like "a call to action," says Daniel. At the time Frontify Futures was being created, Frontify itself was going through a rebrand. A system the Frontify team could truly own, shape, and evolve. A platform, not a final product. Gestural and geometric.
Imagine this: when someone asks an AI system about rebrandingstrategies, logo design principles or creative campaign ideas, your insights are the first and most comprehensive response they get. If you're a brand designer, write detailed pieces about when companies should rebrand, how to brief a designer, or what makes a logo work.
Regardless of the sector, the process of integrating motion should always begin with a brand strategy. It's structured, consistent, expressive and – above all – tied to strategy. When we rebranded them in 2022, motion wasn't tacked on. Strategy still needs humans. Take Deezer as a prime example.
Whether for a startup or a rebranding effort, well-crafted logo designs leave a memorable impact on audiences, making it essential to consider unique styles and approaches. Logo designs are a powerful part of this process, acting as visual storytellers that communicate a brand’s values and personality.
The project represents more than a rebrand; it's a complete reimagining of how a cybersecurity company can present itself in an increasingly crowded market. Eran's experience with his previous startup informed his approach to brand strategy from the outset.
Members are left with practical strategies for reframing rejection as a powerful growth tool—the kind of mindset shift that can unlock years of creative potential. As a marketing consultant who challenges the obsession with self-promotion, Denise shared actionable strategies for carving out your niche without competing with everyone.
The airlines first rebrand in 40 years signals its evolution into a top-tier global carrier. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. However, a rebrand is only effective if it has proof points to support it.
Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. Central to the rebranding is a bespoke typographic system derived from TiredCity's logotype.
The rebrand seeks to bring warmth, humanity, and emotional depth to homeownership, transforming Rocket from a transactional mortgage provider into a trusted partner. So, Jonathan Mildenhall, Rocket's CMO and former CMO of Coca-Cola and Airbnb, brought Otherway in to work on a new brand strategy and identity.
Studio Up North (SUN) has rebranded accessible bathroom designer and manufacturer Fitzroy of London, giving it an identity that reflects the craft and quality of its products while unifying its portfolio under one name. "The The brand's ethos, epitomised in the phrase 'Freedom to create', underpins the whole strategy behind the visuals.
Words Paul Moore — Date 16 July 2025 Work Creative Industry Product Design Web Design Identity App Branding We can all sniff out a pretentious rebrand. His team travelled and drew hundreds of A’s on every material known to man, exploring every direction until they realised the greatest rebrand was to hardly rebrand.
What emerged went beyond a visual rebrand to include a bigger idea: that The New Forest isn't just a place to visit. Instead of selling surface-level attractions, the rebrand invites both locals and visitors to connect with the forest's stories, rhythms and rituals. it's something you're part of.
The answer, crafted by the brilliant minds at How&How , was a stunning Magritte-inspired rebrand that blends logic with the lyrical, turning corporate complexity into surrealist art. Magritte-inspired rebrand by How&How for Jupi The Challenge: Untangling Corporate Complexity Imagine the immense pressure on a C-suite.
Alsace Réno – Brand Identity Design by Palantis The Need for a Modern Blueprint: Why Rebrand? This is where professional rebranding services become not a luxury, but a necessity for future growth. The success of the Alsace Réno rebrand offers a clear lesson: your visual identity is your most persistent brand ambassador.
You'll learn proven strategies that have helped my clients stand out in their industries, and I'll share real-world examples as a success story. Whether you're starting fresh or rebranding , these steps will transform your business's identity into a powerful asset that resonates with your target audience.
Design Graphic Design Branding What is brand strategy and why is it so vital? Image credit: Taxi Studio) Brand strategy is an often overlooked area of design. Ahead of the closing date for the BIAs, I caught up with Jamie Watson, one of the BIA judges of the Brand Strategy category to chat about all things strategy.
Lithuania’s International Movie Festival rebrand by andstudio. Recognizing this, andstudio implemented a thoughtful typographic strategy for Lithuania’s International Movie Festival. The Rebrand’s Impact on Lithuania’s International Movie Festival Did this ambitious rebrand achieve its goals?
This user-friendly template features editable typography, color, imagery, and layout selections, and includes sections like Brand Strategy, Logo, Typography, and Social Media. Brand Strategy Template for InDesign A comprehensive and user-friendly InDesign template for articulating your brand’s positioning and key messages.
Let's talk about something truly inspiring in the world of branding: the rebranding proposal for Alma Store by Maria Heer. This rebranding succeeds because it understands the core values of Alma Store. It highlights the importance of a cohesive design strategy that tells a story and connects with its audience on a deeper level.
Client Input: Kalium is an excellent theme for my design and strategy portfolio site. Up to 70% Off Trafft White Label package for agencies to rebrand Trafft as their own. Kalium is a clean-coded theme that delivers fast page loading times and produces responsive, SEO-friendly sites.
Try to get a slam dunk in my quiz How tiny tweaks can spark rebrand revolutions What is brand strategy and why is it so vital? Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 How well do you know the NBA logos?
Adobe's visual rebrand helped smooth the transition by maintaining key visual equities (red square, clean typography) while signalling change. Logo design follows business strategy. The Bottom Line Adobe's logo evolution demonstrates why visual branding isn't just decorative b tit's business strategy made visible.
Words Ellis Tree — Date 16 July 2025 Work Graphic Design Typography Packaging Logo Rebrand Identity Branding Process The inspiration behind Gabrielle Adam’s bold branding work is usually anything “cheesy, kitsch or fun”, she says.
📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Fanta Logo History: What Every Rebrand Got Right & Wrong Most corporate rebrands are exercises in vanity, dressed up in marketing nonsense. I once had a very traditional family-run bakery client who wanted a rebrand like this.
Leveraging Digital Marketing Strategies Digital marketing encompasses a range of tactics that amplify a brand's message and reach a broader audience. Paid advertising campaigns, including display ads and pay-per-click (PPC) strategies, can drive targeted traffic, mainly when campaigns focus on users interested in gambling and gaming.
Their 2019 rebrand by Pentagram created a much simpler, more robust mark. Merck: The Vibrant “M” This rebrand for the science and technology company moved from a stuffy corporate look to something dynamic and alive. The 2016 rebrand dropped the stuffy, full-bodied lion for a modern, crowned lion head.
This rebranding effort signals a bold shift for Maybourne, moving it from the shadows of its renowned hotels to center stage as a consumer-facing brand. But with a refreshed business strategy, the brand aims to become a household name, offering a wider range of luxury experiences and opportunities to guests globally.
It wasn't a strategic pivot when the company officially rebranded as ‘Best Buy Co., The new strategy focused on human connection, expert service, and a consultative sales approach. When a brand has to issue press releases and articles “explaining” the thoughtful strategy behind its new logo, the logo has already failed.
Your brand identity must serve your business strategy. Instagram's strategy was to become the visual hub of the internet, a parent brand to a growing family of apps like Layout, Boomerang, and Hyperlapse. Lesson 3: Rebrand for Strategic Reasons, Not Aesthetic Ones. Who led the 2016 Instagram rebrand? And they did.
Implus Rebrand: Modernizing Branding and Visual Identity abduzeedo 1017—24 Explore the refreshed branding and visual identity of Implus, emphasizing a human-centric, dynamic, and modern design. The result is a refined yet impactful rebrand that reflects Implus’ commitment to both its employees and customers.
The New MSN Logo and it’s Butterfly Effect I've seen countless logo redesigns, but Microsoft's latest MSN rebrand stands out. Having worked with numerous rebranding projects, this Y2K revival isn't just trendy but a powerful marketing strategy. It's fascinating how the new MSN logo combines elements from different eras.
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