Creative Boom

OCTOBER 9, 2023

Nationwide has today unveiled its most significant rebrand in over three decades. The modernised rebrand, its biggest since 1987, is set to be rolled out across Nationwide's network of 605 branches and reinforces its promise to keep all of its hubs open to the public in an era when other banks are closing their doors.

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Creative Boom

NOVEMBER 21, 2023

Flying in the face of slick, lifeless designs, this new rebrand is a true-to-self patchwork of elements that create a scrappy yet consistent identity. The identity does exactly this – with its muted-but-bright colour palette, gritty textures, and graphic paper scraps combined into this unexpected and dynamic rebrand.

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Creative Boom

MAY 15, 2024

Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C. Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy.

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Creative Boom

JANUARY 18, 2024

Back to basics A pivotal part of the rebrand was to examine the existing identity, figure out what was and wasn't working, and refine it. Winning underlines all of these creative decisions, and it's made for a winning rebrand. We couldn't be happier with the result."

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Creative Boom

NOVEMBER 2, 2023

To make the occasion, it teamed up with advertising and design agency Mutant™ to create a colourful, moving rebrand that pays homage to its history while looking to the future. This year's festivities saw Film Fest Gent hit a significant milestone in the shape of its half-centenary.

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Creative Boom

NOVEMBER 21, 2023

Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy. Landor is holding up a mirror to its past by opting for a water-themed rebrand. United in our drive to make a positive difference." Besides being fluid, both literally and metaphorically, water is also ever-present.

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Creative Boom

NOVEMBER 12, 2023

Having rebranded Whitney Houston a year prior, Austrian creative agency Studio Herrström was invited by Sony Music to design a new, unified, visual identity for Elvis Presley. A year-long marketing campaign was built to support the anticipated influx of listeners, new and old, surrounding the film and beyond.

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Creative Boom

FEBRUARY 13, 2024

Angus Prior and Rob Jenkins's rebrand of the homeless charity Barnabus instead takes an optimistic and confident approach. Angus Prior and Rob Jenkins, both creative directors for the creative agency Havas Lynx , have spent the last year and a half working on rebranding the Manchester-based homeless charity Barnabus.

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Inkbot Design

MARCH 13, 2024

Rebranding Strategies: Reviving Your Company's Image We've all experienced that sinking feeling when you realise your favourite product or company has completely overhauled its image. ” Rebranding is more than just a flashy new look, in any case. Why Rebrand? An overhaul modernises the brand. The end goal?

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Creative Boom

JANUARY 31, 2024

So London-based Nice and Serious was able to look back at the charity's work since its inception in 1974 to draw inspiration when Switchboard decided on a rebrand to mark the milestone.

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Creative Boom

NOVEMBER 12, 2023

Having rebranded Whitney Houston a year prior, Austrian creative agency Studio Herrström was invited by Sony Music to design a new, unified, visual identity for Elvis Presley. A year-long marketing campaign was built to support the anticipated influx of listeners, new and old, surrounding the film and beyond.

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Artist Typography Agency Inspiration 411

Creative Boom

FEBRUARY 12, 2024

So they asked DixonBaxi to craft a fresh identity to rebrand them for 2024. The rebrand also debuts The Stage: a flexible brand signature based on the logo that can expand or contract into a discreet detail across the brand experience. As well as the new visuals, the rebrand includes a new sonic identity.

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Creative Boom

FEBRUARY 22, 2023

Credit: MyCoach / Among Equals Among Equals has rebranded the personal training app, MyCoach with a design directly inspired by the tool that connects users to fitness coaches: a mobile phone. The result is a cheerful, friendly that shows off MyCoach's accessible service and supportive attitude.

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UX Collective

MARCH 28, 2023

When is the right time to rebrand? But if you must, these rebranding efforts might provide some useful hints. Instead, I thought I’d take the liberty of selecting a few successful cases of rebranding. Not the warmest reception to a rebranding effort. Almost never. At this point, it’s no use in piling more hate on it.

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Creative Boom

DECEMBER 5, 2023

Recognising the need for a fresh perspective, Gravis turned to LIT , a branding agency renowned for its expertise in rebranding innovative companies. The company's brand no longer resonated with its innovative ethos and unwavering commitment to quality, making it increasingly challenging to engage with younger audiences.

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Inkbot Design

JANUARY 16, 2024

20+ Rebranding Tips for Freelancers As a freelancer, your personal brand is everything. If that’s the case, it might be time to rebrand. If that’s the case, it might be time to rebrand. Rebranding as a freelancer takes thoughtfulness, planning and good execution. Why Rebrand as a Freelancer? So tread carefully.

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Creative Boom

OCTOBER 9, 2023

The Eden Project has been given its first rebrand in its 22-year history courtesy of SomeOne. Taking its lead from organic shapes and natural colours, the rebrand is all about "transforming negatives into positives" and engaging with as wide an audience as possible. The rebrand comes at a crucial time.

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Creative Boom

JULY 23, 2023

And that's just what creative and brand consultancy BLVR have succeeded in doing with their rebrand of Californian theme park Belmont Park. This, alongside the logo, laid the foundations for the rebrand's nostalgic visuals," explains Austin Lane, executive creative director at BLVR.

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Creative Boom

FEBRUARY 5, 2024

Studio BND proudly has unveiled a comprehensive rebrand for Arts for Dementia. More than just a rebrand, Studio BND wanted the project to reflect the charity's celebration of resilience and community and worked directly with individuals living with dementia to inspire the approach. And to show their optimism, agency, and determination.

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Creative Bloq

MAY 6, 2024

From generative logos to complete company overhauls, rebranding was on the rise in the 2000s as tech advanced at lightning speed.

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Creative Boom

MAY 1, 2023

The rebrand has given us the tools to rebrand mental health and change perceptions in the workplace." "Ragged Edge has helped us capture the feeling of a movement – that the status quo isn't acceptable – and wrap that in a world of credibility backed up by our scientific status.

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Inkbot Design

APRIL 11, 2024

How to Complete a Rebranding Project Successfully Let's start from the beginning. A rebranding project is like giving your wheels a complete makeover – new paint, shiny rims, maybe even throwing in a killer sound system! However, a proper rebrand requires more than just paint and polish. Why Does My Business Need a Rebrand?

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Creative Boom

MAY 11, 2023

Today it sees the launch of its biggest rebrand since the mid-90s, in the hope of appealing to a new generation of travellers. The team identified that the rebrand needed to showcase the simplicity, speed, and care LeShuttle's service offers travellers and unlocks the freedom they want from their journey," explains the agency.

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Inkbot Design

APRIL 5, 2024

The 9 Biggest Rebranding Trends to Follow If you compare today’s marketplace with the past ten years, you will notice a tremendous technological and cultural shift. So, to keep pace with the current marketplace, rebranding can be a smart move! What is Rebranding? Rebranding is when a company gets a makeover.

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Inkbot Design

NOVEMBER 28, 2022

Logo Redesign : How To Successfully Rebrand. “When rebranding , it's not a matter of what you look like or how you sound. . “When rebranding , it's not a matter of what you look like or how you sound. ” Rebranding a company means that you are changing its name. What is Rebranding?

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Canny

MARCH 23, 2022

They can if the leopard you’re referring to is the Houston Zoo who went through an extensive rebrand just last year. The Rebranding Brief Template. The Rebranding Brief Template. ” The zoo rebranded in April of last year, only we haven’t had a chance to review its updated look yet. download now.

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Inkbot Design

OCTOBER 25, 2023

Rebranding Exercise: A Strategic Approach to Business Growth As we approach the new year, companies across industries realise that standing out in today's crowded marketplace requires a distinct and memorable brand identity. Rebranding is all about revamping and reinvigorating your company's visual branding , messaging, and overall identity.

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Canny

MARCH 30, 2021

If a company ends up on our list of rebranding failures, chances are the financial repercussions for that said company have been huge. Rebranding one of the world’s biggest companies is a project that many a design or branding agency would love to take on. There are also times where rebranding may actually be necessary.

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Inkbot Design

NOVEMBER 13, 2023

Rebranding vs Brand Refresh: Choosing the Right Strategy Every business reaches a point where they need to take a hard look at their brand. You have two options when this happens: a complete rebrand or a brand refresh. Choosing between a complete rebrand and a refresh is a significant decision that requires careful thought.

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Canny

MARCH 22, 2023

Earlier this month SauceLabs went through an entire rebrand with the help of the How&How design studio to communicate their streamlined and perfected testing processes. So, with that, let’s get into the specifics of this rebrand! Code syntax was then used to shape graphic highlighters, textual moments, and product logos.

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Inkbot Design

OCTOBER 16, 2023

The Rebranding Process: Strategies for Success and Growth Rebranding is a strategic initiative that enables companies to make impactful changes and reach a broader audience. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

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Inkbot Design

OCTOBER 16, 2023

The Rebranding Process: Strategies for Success and Growth Rebranding is a strategic initiative that enables companies to make impactful changes and reach a broader audience. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

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Canny

DECEMBER 20, 2022

Writing about the most successful rebrands ever had never entered our content plan until recently. And, we’re paid to look at and think about branding and rebranding, whether it works, and whether it doesn’t. The Rebranding Brief Template. The Rebranding Brief Template. What Makes a Successful Rebrand? To a degree.

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Inkbot Design

OCTOBER 27, 2023

Rebranding Success Stories: How Companies Reinvented Themselves The lizard brain loves the familiar. That's why rebranding is so tricky. But the companies that manage to pull off a successful rebrand unlock new levels of growth. But the companies that manage to pull off a successful rebrand unlock new levels of growth.

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Canny

JANUARY 12, 2022

They rebranded , altering the logo and visual identity of the brand in a rather significant way. Well, there’s only one way to find out… Let’s dive in and look at this rebrand in full! Squiggles Upon Squiggles: The Nagarro Rebrand Explored. Was this a good call to do it all internally in the end?

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We And The Color

NOVEMBER 11, 2022

Rebranding by How & How for Emm, a healthcare and femtech revolutionizer. Rebranding by How & How for Emm, a healthcare and femtech revolutionizer. The post Emm Rebranding by How & How appeared first on WE AND THE COLOR. For more, please visit the website of How & How. All images © by How & How.

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Inkbot Design

DECEMBER 4, 2023

8 Signs Your Graphic Design Business Is Ready for a Rebrand If you run a graphic design business, your brand image is crucial. When your branding no longer reflects your business’s strengths and personality, rebranding may be time. Refreshing tired visuals is one of the most apparent reasons to rebrand.

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