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Netflix releases updated graphic toolkit created by Koto

Creative Review

Following on from Netflix’s superbowl ad that promises to show more EVs in its programmes to normalise them, the streaming platform has now released an updated graphic toolkit that connects iconography, typography and illustration.

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Netflix vs. decision fatigue: How to solve the paradox of choice

UX Collective

Netflix home page for a user The more you have choices, the more you struggle to choose. That is the paradox of choice which creates decision fatigue for Netflix users. To fight against this phenomenon, Netflix announced a new shuffle feature to facilitate the decision: “Play Something” to launch automatically something to watch.

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How Koto designed a suite of “immediately cinematic” graphics for Netflix

Design Week

Koto has redeveloped Netflix’s approach to iconography, illustrations and typography, aiming to transform previously neglected touchpoints into “immediately cinematic” graphic assets. Working collaboratively with Netflix’s in house team, Koto sought to build on, rather than reinvent its visual identity.

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Lettering artwork for Netflix Queue magazine cover

Abduzeedo

Lettering artwork for Netflix Queue magazine cover abduzeedo 0322—23 The Netflix Queue magazine is a monthly publication that highlights the best of Netflix's content. The piece is also a sophisticated and modern take on typography, which is sure to appeal to Netflix's target audience.

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Netflix gears up for Stranger Things finale with Goosebumps-style posters

Its Nice That

Commissioned by Netflix to visualise each episode thus far, illustrator Butcher Billy is ringing in the nail-biting finale with spoiler-free posters.

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3 creative lessons from Netflix's Squaring the Circle

Creative Bloq

Hipgnosis worked on album art for iconic bands like Pink Floyd, Led Zeppelin – and they have a lot to teach us today.

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Don't zoom in on the poster for Netflix's Hit Man

Creative Bloq

Not even the biggest streaming platform is safe from Photoshop fails.

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