Inkbot Design

JUNE 27, 2023

Marketing Project Management: Strategies for Success Picture this. If you're a marketing manager, this might sound like an average day in the office, and the term ‘project management' is likely something you're familiar with. But how effectively are we managing our marketing projects?

Project Management 126

Project Management Marketing Marketing Production 126

Just Creative

MAY 28, 2020

These companies have carefully cultivated their brand and used brand mapping to position the company and their products strategically. In this article, we’ll look at how to use brand mapping to position your company in a competitive market successfully. Some products may be high quality, but too expensive. More on that later.).

Marketing 232

Marketing Marketing Brand Branding 232

Inkbot Design

OCTOBER 8, 2023

Content Automation: Streamlining Content Creation and Marketing Content automation uses software to create, edit, publish, schedule and distribute content. It is part of content marketing automation, which automates digital marketing content creation. How Does Content Automation Work?

Marketing 91

Marketing Marketing Arts and Crafts Publishing 91

Inkbot Design

SEPTEMBER 16, 2023

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to? Bestseller No.

Marketing 64

Marketing Marketing Arts and Crafts Publication 64

Canny

SEPTEMBER 25, 2023

Understanding the intricacies of branding and its impact on customer perception, loyalty, and market positioning is essential so that you can continue to attract and engage your audience. The Role of Branding Branding plays a pivotal role in creating a unique and easily identifiable identity for a company, product, or individual.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

OCTOBER 4, 2022

How to Use Cause Marketing to Help Make an Impact. Cause marketing is a method to educate consumers about social issues, such as poverty, hunger, health, and safety. When using cause marketing to build your business, finding the right cause and audience is the most important thing. What is Cause Marketing?

Marketing 90

Marketing Marketing Advertising Advertising 90

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. Branding in Marketing: What is It? It is not the product itself.

Marketing 91

Marketing Marketing Brand Branding 91

Canny

OCTOBER 30, 2023

For the purpose of this blog, we’ll be covering all sorts of drinks brands, including: Alcohol Coffee Fruit juice Fizzy drinks and sodas As you can imagine, the term ‘drinks branding’ is broad and refers to every type of beverage that there is. For example, the way you brand alcohol will be very different to the way you brand tea and coffee.

Brand 78

Brand Branding Marketing Marketing 78

Just Creative

MAY 23, 2023

There is a lot of specialized literature on the market, but we have selected the most interesting ones. Whether you’re starting or have been in the industry for years, there are a variety of books you can reference. That’s why we have a list of books you can reference to improve as a graphic designer. Buy on Amazon 3.

Graphic Design 257

Graphic Design Graphic Arts and Crafts Publication 257

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. These characteristics can be related to the product itself (e.g., a particular feature), its price, or its location in the market.

Marketing 76

Marketing Marketing Brand Branding 76

Inkbot Design

DECEMBER 14, 2022

The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. A strong brand defines your company, its products, culture, and values, which affect your customer experience.

Brand 142

Brand Branding Publication Publishing 142

Inkbot Design

OCTOBER 7, 2023

Brand Equity in Marketing: Sustaining a Strong Brand Brand equity describes the additional worth that a famous brand brings compared to an unbranded product or service. It’s a crucial factor in marketing as it affects consumer behaviour, brand positioning and business performance.

Marketing 52

Marketing Marketing Brand Branding 52

Inkbot Design

SEPTEMBER 6, 2022

What is SEO Marketing and How Does it Work? SEO marketing is optimising your website and content for your target audience. It is an essential component of a comprehensive digital marketing strategy. SEO Marketing includes a combination of SEO practices, including content creation, link building , social media, PPC and more.

Marketing 64

Marketing Marketing Publishing Publishing 64

Inkbot Design

MAY 2, 2022

Performance Marketing – 6 Types of Customers to Know. If you want to do well with performance marketing, you need to think like a marketer. It would help if you also thought as a marketer when trying to promote your products or services. These skills will help you to become a better marketer.

Marketing 86

Marketing Marketing Production Media 86

Inkbot Design

MAY 14, 2023

How Marketing Agencies Bring Innovation to Your Brand In the rapidly evolving digital world, your brand is your voice, and staying ahead of the curve is no longer a luxury but a necessity. This is where marketing agencies play, serving as your innovation catalyst. What Are Marketing Agencies? So, let's dive in, shall we?

Agency 45

Agency Marketing Marketing Brand 45

Inkbot Design

JANUARY 8, 2024

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. Print Advertising Print ads appear in physically printed publications like newspapers, magazines, directories, and billboards. It is often localised. High impression numbers.

Advertising 85

Advertising Advertising Digital Entertainment 85

Inkbot Design

APRIL 5, 2023

The Internet of Things in Marketing: 7 Ways to Grow a Startup Businesses of any size can benefit from a well-organised marketing plan , regardless of age. Create a marketing strategy to accelerate your business's expansion. The Internet of Things (IoT) is a game-changer in marketing. What is Marketing?

Internet and Software Development 75

Internet and Software Development Marketing Marketing Networking 75

Noupe

JULY 6, 2023

As huge as this amount is, it’s good news for marketers. Data is central to successful marketing strategies. It provides insight into customers, marketing practices, and team productivity that you can use to make decisions that drive consistent marketing results. We’ll cover five of them below.

Marketing 52

Marketing Marketing Media Exhibition 52

Design Milk

JULY 7, 2023

Kaneshie Market Kaneshie Market is a two minute walk from my family home in Accra, Ghana. Places such as these have always been a great reference point for what it looks like juxtaposing varied presences of produce, products, cultures, and systems of hierarchy that are left to develop and present hybrid modes of living.

Exhibition 89

Exhibition Marketing Marketing Sculpture 89

Inkbot Design

MAY 8, 2024

Time will be needed to plan, get funds together, register, and market your new venture. This type of employment is driven by content marketing that increases traffic and conversions in the digital era. Business people hire outside writers to create high-quality website content like blog articles, product descriptions, and eBooks.

Internet and Software Development 84

Internet and Software Development Marketing Marketing Client 84

Noupe

MAY 27, 2020

Want to learn how to increase your content marketing ROI? Are you looking for content marketing tips that will boost your return on investments? Content marketing is a profitable business undertaking. It all depends on your content marketing objectives. But before we go further, let us define content marketing ROI.

Marketing 145

Marketing Marketing Graphic Publishing 145

Inkbot Design

MARCH 17, 2024

Websites Offer Fuller Product Experiences Let's face it – apps are inherently limited in how much info they can comfortably display without overwhelming the small screen. Your website provides a fuller, more in-depth product experience that isn't possible within an app's confines. But you know what isn't limited?

Marketing 85

Marketing Marketing Education Production 85

Graphic Mama

JULY 12, 2022

You can measure the success of your company easily by financial statements, customer satisfaction, new and returning customers, employee performance reviews, and staying current on the market. Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents.

Brand 77

Brand Branding Marketing Marketing 77

Inkbot Design

SEPTEMBER 12, 2022

What Digital Marketing Skills Are Important for Web 3.0 are the three waves of technological innovation that have affected marketing throughout this period. It truly is the fulfilment of a marketer's fantasy. To achieve this, you'll have to work hard and level up your marketing skills to work along with the technology.

Marketing 88

Marketing Marketing Digital Advertising 88

Design Milk

MAY 7, 2024

As hubris pushes architects and developers to new, literal heights in an effort to maximize price per square inch, pedestrian scale projects and the public realm continue to suffer. Photo: Nick Glimenakis Photo: Nick Glimenakis Prior to its overhaul, the former 1950’s meat market was no place to see or be seen.

Gallery 112

Gallery Architecture Patterns Entertainment 112

Canny

JANUARY 24, 2024

With the introduction of more brands, products, and services, companies need to work out how these all fit together within the top-level brand or it can become very confusing. Brand architecture refers to the way a brand organises and manages the different brands within its organisation. What is Brand Architecture?

Architecture 78

Architecture Brand Branding Portfolio 78

Inkbot Design

OCTOBER 15, 2023

We'll offer tips on finding out more about your target customers, choosing marketing channels that suit them best, and optimising your messaging so they take notice. Why Brand Awareness Matters Nothing is more essential than brand awareness to promote new products or revive older brands.

Brand 96

Brand Branding Media Marketing 96

Abduzeedo

JULY 31, 2023

The logotype incorporates an ingenious touch: the liner treatment above and below the brand name references the inbound lines on a basketball court. Common Enemy was founded in 2020 by PUMA alum Ryan Gordon to change the conversation around public health in the U.S.,

Brand 69

Brand Branding Sports Publication 69

Inkbot Design

MARCH 9, 2023

1 The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (Design Thinking Series) Lewrick, Michael (Author) English (Publication Language) 352 Pages – 05/22/2018 (Publication Date) – Wiley (Publisher) −$11.01 $25.99

Publication 143

Publication Publishing Publishing Graphic Design 143

Inkbot Design

OCTOBER 19, 2023

It refers to consistently using branding elements across all materials and a business's marketing efforts. To achieve brand continuity, businesses must focus on various elements, including visual identity, digital presence, and marketing efforts. Let's explore the benefits of brand continuity in more detail.

Brand 82

Brand Branding Marketing Marketing 82

Inkbot Design

APRIL 25, 2023

At its core, branding is the process of creating a unique image, identity, and perception for a product or company in the minds of its target audience. Branding is a critical aspect of marketing and business strategy, as it helps build recognition, trust, and loyalty among consumers. Buy on Amazon Why is Branding Important?

Brand 128

Brand Branding Marketing Marketing 128

Moo

MARCH 7, 2023

Read on to learn everything you need to know about expressing your brand identity through visual communication, marketing materials and graphic design assets. This includes everything from website and logo design to your social media and marketing collateral. What is corporate identity? Do they associate your brand name with luxury?

Corporate Branding 98

Corporate Branding Brand Branding Color 98

Inkbot Design

JULY 12, 2023

According to marketing insights, 20% of small businesses fail in the first year, which rises to 50% in five years. Also, more marketing data insights show that 88% of millionaires in the US are Self-Made Entrepreneurs, so having a business or thinking about starting one increases your odds. I know what you're thinking.

Marketing 85

Marketing Marketing Brand Branding 85

UX Collective

MARCH 29, 2022

Designing a product brand from end to end, Illustration by Marissa Scipione Designing any product’s brand is no easy process. And yet, it is one of the most important considerations to keep in mind when launching any new product to market. Simple in theory, hard to execute, and challenging to implement uniformly.

Brand 98

Brand Branding Production Fonts 98

Inkbot Design

AUGUST 8, 2023

A logo unites diverse products under one unified identity, providing cross-platform cohesion. A logo adds value, transforming a generic product into a premium brand. Roger (Author) Multilingual (Publication Language) 432 Pages – 11/08/2015 (Publication Date) – Taschen America Llc (Publisher) −$17.90 $62.10

Arts and Crafts 89

Arts and Crafts Publication Brand Branding 89

Inkbot Design

NOVEMBER 9, 2022

Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. Consumers choose brands that deliver the best products, services, and offerings. Not all companies create products for everyone. How do they market themselves? What products do they offer?

Brand 137

Brand Branding Production Marketing 137

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. This is why advertising campaigns are so important.

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Advertising Advertising Marketing Marketing 115