Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. Logo design tools on the market range from: Canva: User-friendly drag-and-drop templates to customise a logo with images, shapes, and fonts. Free basic package.

Marketing 83

Marketing Marketing Brand Branding 83

Inkbot Design

FEBRUARY 22, 2024

How to Boost Affiliate Marketing Conversions Let's face it: affiliate marketing isn't a walk in the park. What Is Affiliate Marketing? Before we get too far ahead of ourselves, let's quickly recap what affiliate marketing is all about. The magic of affiliate tracking tells MightyWidgets that you referred that customer.

Marketing 80

Marketing Marketing Programming Production 80

Just Creative

APRIL 5, 2020

Whether you’re a seasoned business owner or just starting out, an essential way to grow your business is to be consistent with your marketing efforts. As more and more people use the internet, launching a website is the perfect way to showcase your products and services to potential customers. Try Co-Marketing. Create a Website.

Marketing 295

Marketing Marketing Internet and Software Development Media 295

Inkbot Design

NOVEMBER 30, 2023

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.

Marketing 83

Marketing Marketing Advertising Advertising 83

Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Advertising agencies provide various services to help businesses promote their products or services effectively.

Advertising 82

Advertising Advertising Agency Marketing 82

Lisa Maltby

JULY 10, 2022

The food and drink industry is a competitive one – with so many products available on our shelves, at markets and online, we are spoilt for choice. So how can food illustration help to market small food businesses more effectively? Food illustration can give a very personal, authentic and ‘crafted’ feel to food products.

Production 52

Production Marketing Marketing Illustration 52

Inkbot Design

MARCH 1, 2024

SEO in Affiliate Marketing: Strategies for Success In the vast and competitive landscape of affiliate marketing , staying ahead of the game is essential. Incorporating SEO strategies into your affiliate marketing efforts can significantly enhance your online visibility, attract targeted traffic, and boost your affiliate earnings.

Marketing 85

Marketing Marketing Production Programming 85

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

Marketing 93

Marketing Marketing Brand Branding 93

Inkbot Design

DECEMBER 27, 2023

Learn Digital Marketing: The Complete Guide for Beginners Digital marketing has revolutionised how businesses promote their products and services. This comprehensive guide will teach you how to learn digital marketing to grow your business. Why Learn Digital Marketing?

Marketing 81

Marketing Marketing Digital Media 81

Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. Blue and green brands are seen as dependable.

Marketing 77

Marketing Marketing Brand Branding 77

UX Collective

FEBRUARY 9, 2024

For years now, we’ve been surrounded by products leveraging Machine Learning (ML). It determines what we see on social media, the GPS systems that find the best travel routes, and the recommendation engines on e-commerce websites that suggest products adapted to our preferences. Diary studies are also very effective for AI products.

Production 97

Production Travel Product Management Presentation 97

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. They use these platforms efficiently to promote their products and services to a broader audience.

Media 105

Media Marketing Marketing Brand 105

Inkbot Design

FEBRUARY 19, 2024

Translating Marketing Messages: Speak Your Customers' Language Let's start with the basics. When we talk about translation in marketing, we're not just referring to changing words from one language to another. Translation in marketing means crafting your messaging to resonate with your target audience.

Marketing 71

Marketing Marketing Brand Branding 71

Inkbot Design

FEBRUARY 23, 2024

Mobile Marketing: Reaching Customers Wherever They Go Mobile devices have become an integral part of our everyday lives. As technology advances, mobile marketing is emerging as a highly effective way for brands to reach target audiences. Mobile marketing aims to reach and engage with customers no matter where they are.

Marketing 61

Marketing Marketing Advertising Advertising 61

Inkbot Design

JUNE 27, 2023

Marketing Project Management: Strategies for Success Picture this. If you're a marketing manager, this might sound like an average day in the office, and the term ‘project management' is likely something you're familiar with. But how effectively are we managing our marketing projects?

Project Management 128

Project Management Marketing Marketing Production 128

Canny

MARCH 10, 2022

Video-based marketing campaigns were forever changed with the introduction of drone footage. Drone marketing — as some have started referring to it as — can be found just about everywhere, either to offer a unique visual, or to actually feature within the video in some way or another. Marketers Can Experiment More.

Marketing 148

Marketing Marketing Agency Brand 148

Inkbot Design

FEBRUARY 15, 2023

Top 10 Real Estate Marketing Strategies to Sell More The real estate industry has seen its fair share of challenges. From the real estate crash of 2012 to the pandemic-related uncertainty of 2020, the market has weathered many ups and downs. However, a website with property listings is just the beginning.

Marketing 134

Marketing Marketing Client Media 134

Inkbot Design

OCTOBER 8, 2023

Content Automation: Streamlining Content Creation and Marketing Content automation uses software to create, edit, publish, schedule and distribute content. It is part of content marketing automation, which automates digital marketing content creation. How Does Content Automation Work?

Marketing 94

Marketing Marketing Arts and Crafts Publishing 94

Canny

SEPTEMBER 25, 2023

Understanding the intricacies of branding and its impact on customer perception, loyalty, and market positioning is essential so that you can continue to attract and engage your audience. The Role of Branding Branding plays a pivotal role in creating a unique and easily identifiable identity for a company, product, or individual.

Marketing 78

Marketing Marketing Brand Branding 78

UX Collective

NOVEMBER 26, 2022

The 10 principles of product discovery. 1: Get the f*uck out of the building Most product discoveries start with an idea. Even though sales, marketing, customer excellence, the CEO, or someone else has fantastic arguments that building X is a massive opportunity, it is not necessarily true (probably not).

Production 96

Production Marketing Marketing Product Management 96

Inkbot Design

AUGUST 25, 2022

How To Use Digital Marketing to Promote Your Business. Digital marketing promotes your business online through various mediums such as blogs, videos, and social media platforms. It has evolved into a powerful and affordable marketing tool that allows businesses to reach their target audience at a minimal cost.

Marketing 104

Marketing Marketing Digital Internet and Software Development 104

Inkbot Design

JULY 15, 2023

The 5 Best Product Management Books to Read Hey there, fellow product managers and aspiring product management enthusiasts! Look no further because today, we're diving into the world of product management books guaranteed to empower you on your journey. I scoured numerous recommendations and analysed expert reviews.

Product Management 85

Product Management Production Arts and Crafts Publication 85

Inkbot Design

DECEMBER 2, 2022

Top 20 Best Marketing Books for Business Growth. The best marketing books on the planet will guide you through growing your business into an industry leader. Marketing books aren't just for marketing gurus and business experts. Marketing books aren't just for marketing gurus and business experts. $17.95.

Marketing 72

Marketing Marketing Internet and Software Development Production 72

HONGKIAT

AUGUST 28, 2021

Within the field of product design, ability to represent your ideas by using effective visual methods such as sketching opens doors for better communication between designers and clients. This article will introduce the main guidelines to product sketching that are useful to designers who just started the journey to product design.

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Production Client Industrial Design Packaging Design 121

HONGKIAT

MARCH 22, 2022

Brands are increasingly focused around generating more leads locally, and an intelligently planned local marketing strategy is all you need to sustain this enormously competitive local space. Local marketing can leverage online channels like websites, mobile applications, social media, SMS and emails to attract their customers.

Marketing 116

Marketing Marketing Brand Branding 116

Noupe

AUGUST 20, 2020

Content-based marketing has become the gold standard for boosting brand awareness, reaching customers, driving web traffic, and increasing the bottom line. But there’s one area of content marketing that’s still in its infancy: video marketing. Chapter 2: What is video marketing? Chapter 3: Benefits of video marketing.

Marketing 131

Marketing Marketing Media Production 131

Noupe

NOVEMBER 7, 2022

When you sit down and think about creating a visual identity for your business, you may not think about starting with your marketing strategy first. In fact, some brands go straight to creating their visuals before taking the time to understand who they’re serving and how they plan to market to them. Ready for the details? Let’s begin.

Marketing 104

Marketing Marketing Project Management Theme 104

Inkbot Design

NOVEMBER 3, 2023

Strategic Brand Positioning: Standing Out in a Crowded Market The marketplace is noisy. Brand positioning refers to how a brand is perceived relative to competitors in customers' minds. The most brilliant product in the world will fail if no one understands why they should buy it over alternatives. It starts with courage.

Marketing 90

Marketing Marketing Brand Branding 90

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. These characteristics can be related to the product itself (e.g., a particular feature), its price, or its location in the market.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

OCTOBER 4, 2022

How to Use Cause Marketing to Help Make an Impact. Cause marketing is a method to educate consumers about social issues, such as poverty, hunger, health, and safety. When using cause marketing to build your business, finding the right cause and audience is the most important thing. What is Cause Marketing?

Marketing 90

Marketing Marketing Advertising Advertising 90

Inkbot Design

OCTOBER 5, 2022

Why User Experience Matters in Digital Marketing. When your brand customer base grows, digital marketing becomes more critical. There is a direct connection between user experience and digital marketing. Marketing campaigns are just the beginning, but they don't end there. The five tiers of content marketing and UX.

Marketing 52

Marketing Marketing Digital Internet and Software Development 52

UX Collective

NOVEMBER 30, 2022

How to organize your design files in a way that mirrors the design process, creates visibility into our work, and highlights the strategic value of product design. When I first started out in design I was curious about what other product designers’ art boards looked like. The same rule applies to the digital spaces I work in.

Production 94

Production Layout Illustration Illustrator 94

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. Branding in Marketing: What is It? It is not the product itself.

Marketing 91

Marketing Marketing Brand Branding 91

Inkbot Design

MAY 2, 2022

Performance Marketing – 6 Types of Customers to Know. If you want to do well with performance marketing, you need to think like a marketer. It would help if you also thought as a marketer when trying to promote your products or services. These skills will help you to become a better marketer.

Marketing 89

Marketing Marketing Production Media 89

Inkbot Design

APRIL 28, 2022

Content Marketing Strategy: 8 Principles & Examples. A content marketing strategy is a crucial ingredient for online success. Many rely on their content marketing strategy to attract attention, engage, and build relationships. You need to write content that attracts people who want to buy your products.

Marketing 106

Marketing Marketing Media Brand 106

Inkbot Design

OCTOBER 7, 2023

Brand Equity in Marketing: Sustaining a Strong Brand Brand equity describes the additional worth that a famous brand brings compared to an unbranded product or service. It’s a crucial factor in marketing as it affects consumer behaviour, brand positioning and business performance.

Marketing 52

Marketing Marketing Brand Branding 52

Inkbot Design

SEPTEMBER 16, 2023

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?

Marketing 66

Marketing Marketing Arts and Crafts Publication 66