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The 5 questions I get the most about becoming a product manager

UX Collective

Q&A about becoming a product manager that will help you find great roles, build your skills, and ask the questions you need Photo by Canva Studio A few years back, I realized that the questions I was getting about my path to becoming a leader in product were ringing a similar tune. I love this question.

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Market Research for Branding: How Insights Help Your Brand Growth

Inkbot Design

Market Research for Branding: How Insights Help Your Brand Growth. Market research is critical, whether launching a new product, expanding your services, or staying ahead of your competition. The market is predicted to increase at a compound annual growth rate of 5% from around $75 billion in 2021 to $90.79

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AI and context: which jobs will it replace?

UX Collective

Directions of the only product innovation still standing. It seems there is an exodus on the product market: product managers, product designers, data scientists, user researchers were let go en masse. Being a marketing trainee? That’s a problem, however.

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Advanced Strategies for Building a Marketing Forecast

Canny

Building a marketing forecast allows you to make informed and educated decisions about the effectiveness of future strategies within a specific target market. By conducting marketing research and collating data from previous campaigns, you can gather enough insight to forecast how future initiatives will work.

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Why & How To Manage Your Digital Assets: Digital Asset Management For Marketers

Just Creative

That’s great, but you’re still waiting for input from the web-dev team and your ad campaign manager. If you’ve worked in marketing, you’ve probably found yourself in a situation like this at one point or another. Trying to manage marketing projects often feels like herding cats. What Is A Digital Asset Management System?

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Design for meaningful outcomes

UX Collective

However, as organisations compete for people’s money and attention, they often focus on creating tangible outputs like intrusive marketing pop-ups or other excessive features. But despite having a well-designed implementation, there is no guarantee that we can achieve product success. A disorganised product backlog?

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Marketing vs Advertising: A Comprehensive Comparison

Inkbot Design

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.