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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. Eventually, they zeroed in on colours, patterns, and iconography styles that evoked the preppy country club aesthetic. It's pickleball, after all."

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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

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British Airways celebrates 100 years of flying to India through illustration

Creative Boom

The airline commissioned illustrator and pattern designer Martha Olivia to create a suite of six bespoke illustrations for their High Life magazine. For the editorial, BA required a set of six colourful, patterned illustrations to accompany the various sights highlighted in the article. million TikTok posts.

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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. Logo, typography and patterns The new logo is a custom 'C' with a hidden counter form inspired by a rhinoceros horn. But behind the scenes, there's a lot more going on.

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How to Design an Impactful Poster: 11 Essential Tips for Maximum Attention

Designer Daily

Define Your Marketing Goals Before Designing A successful poster starts with a clear objective. Billboards, social media, or street marketing? Capture attention instantly while delivering a clear, compelling message. So, how do you design a poster that breaks through the noise? Ask yourself: Who is your target audience?

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The eight things illustration agencies are looking for in 2025

Creative Boom

We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year. Artists from diverse backgrounds Not only do today's leading agencies aim to operate in global markets, but within every region, there are different communities that creative work needs to appeal to.

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10 Top Visual Trends for 2025

Graphic Design Junction

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape. What is Maximalism?