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Go-to design team for edgy and cool interiors also chosen to revamp the club's brand. Award-winning studio Run for the Hills had already redesigned the inside of West London hospitality venue Kindred when asked to follow up the work with a new brand identity.
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Regular Practice explains how it's made Japanese mochi into an upmarket brand. So branding plays a key role. Target market Hailing from galleries, not agencies, Regular Practice describes itself as having "the sensibilities of the art world, with the capabilities of the brand world. We'd highly recommend it.)
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