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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Branding 448
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around."

Branding 468
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.

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Typography in 2025: Modern Font Trends for Engaging UI

Graphic Design Junction

Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content. Custom Typography Brands are investing in custom typefaces to stand out in a crowded digital space. These unique fonts help establish brand identity and foster user recognition. Forget cookie-cutter designs.

Fonts 244
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Dream-like gouache paintings of bedrooms feature in an identity for a luxury pillow brand

Creative Boom

A new identity by Glasfurd & Walker for a luxury pillow brand includes paintings by Milan-based illustrator Clara Rubin that represent imaginative bedroom spaces to inspire "deep rejuvenating sleep". He shot a series of images to showcase the Henrie pillow in various moments of luxury and comfort.

Branding 322
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50+ Best Fonts For Logos

Graphic Design Junction

Creating a logo and choosing fonts for logo is a critical step for building a strong brand identity. A well-designed logo can leave a lasting impression on customers and make your brand stand out. The font sets the tone and reflects the personality of your brand, whether its modern, classic, or playful. Bingo Logo Font 3.

Fonts 246
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Fitzroy of London exudes accessible luxury with new brand by SUN

Creative Boom

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Branding 448