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B&B Studio revamps Yeo Valley Organic to sow success for the future

Creative Boom

New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products stand out on the shelf. In light of this, the Yeo Valley Organic brand needed a more flexible design system to effectively differentiate its growing portfolio.

Portfolio 221
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Jose Manuel Vega goes off script with his identity for film production company Pérgamo

Creative Boom

Graphic designer Jose Manuel Vega has dodged the tropes and cliches that define the world of cinema with his identity for film production and screenwriting company Pérgamo. Good stories and good design have a lot in common. And while not everybody knows it, this story supports every graphic design decision I made quite well."

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First Choice: Ragged Edge rebrand celebrates the pickiness of modern travellers

Creative Boom

Setting itself apart from the competition with a pink palette and unconventional logo, it perfectly reflects how modern travellers pick their preferences. The logo further represents this, which pairs four distinctive icons into one bold and unashamedly unconventional graphic.

Travel 490
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Pentagram's identity for Dublin tourism experience is delightfully cliche-free

Creative Boom

The brief To design an identity for the new Book of Kells experience, Trinity College approached Domenic Lippa of Pentagram. The College was looking for something that felt contemporary and cool, that would attract visitors and set the tone for the experience, but that would avoid the cliches of Celtic heritage design.

Tourism 528
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Koto turns eco-friendly branding on its head with dinosaur-themed identity

Creative Boom

Brand and design studio Koto has found a novel way to communicate eco-friendly credentials with its identity for sustainable packaging company De-extinction. To get its message across, though, Koto steered clear of the cliches that have come to blunt eco-aware branding. Everyone knows that single-use plastic is bad for the environment.

Theme 370
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How Semi Permanent Studio designed the visual identity for Future State 2023

Creative Boom

Read on to discover the main design elements and how they work together. But to us design nerds, what's equally as interesting as the event itself is the visual identity crafted for it. At the core of our brand is the sole belief: The future is not a destination – it's a state," Design Director Mike Souvanthalisith explains. "We

Branding 341
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Sofia Pusa's quirky festival branding summons the spirit of Scandinavian dance

Creative Boom

Based between London and Helsinki, Sofia is an independent, multi-disciplinary creative director, designer and illustrator specialised in branding in the lifestyle, arts and culture, fashion and music industries. This has been translated into the typographic treatment and a memorable logo," she says.

Brand 273