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Scorpion Rose Studio rebrands kids' accessories brand Goldbug with nuanced nostalgia

Creative Boom

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

Brand 293
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Overcoming historical elitism: PAC NYC's barrier-breaking identity

Creative Boom

Designed by NYC-based studio Porto Rocha, the new performing arts centre's identity looks to close the curtain on exclusivity while honouring the former World Trade Centre site. From the start, it felt like the perfect match," says the studio's design lead Joseph Lebus. "As

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Logo design and brand identity for The Foundation

Abduzeedo

Logo design and brand identity for The Foundation abduzeedo 0330—23 Facialteam, a facial feminization clinic that caters to the transgender community, has launched The Foundation, a long-term social responsibility project. That was the context for the logo design and brand identity project.

Brand 41
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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

The London studio's visual identity for a new AI tool, Wonda, avoids adding to the noise with a simple, emotionally engaging design. To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. Chris provides context about why this was so important.

Marketing 414
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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

Sports 395
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Design Bridge and Partners shoots for the stars in new identity for The Archer School for Girls

Creative Boom

Taking literal inspiration from its name, Design Bridge and Partners has crafted a fresh identity for The Archer School for Girls in Los Angeles. At its core is The Archer, built on the legendary Artemis – designed to represent each student, aiming for her goals.

Education 439
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Koto brings editorial finesse to Index Ventures’ new publishing brand

Creative Boom

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.