Scorpion Rose Studio rebrands kids' accessories brand Goldbug with nuanced nostalgia
Creative Boom
MAY 15, 2024
Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.
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