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One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?
SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.
Opening in the summer of 2025, Picklewood's flagship location in Seattle's SODO neighbourhood has pickleball for all, with high-end hospitality and courtside food and drinks. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. It's pickleball, after all."
In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.
Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.
It is marking this milestone with a bold brand refresh by EDIT Brand Studio. However, despite its location and reputation, many still see Lowry as "just" a theatre, unaware of its broader offerings, which include art galleries, a learning and engagement programme, and a vibrant retail and dining experience.
It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. The team travelled to remote locations to meet with the herders, their families, and the goats to learn how they live while enjoying traditional delicacies. So they turned to global creative agency Mucho.
Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. This sophisticated guidelines system can easily be scaled and implemented across their different agency locations and creative departments worldwide.
Located high in Montreal, the terrace's delectable sunsets influenced the entire graphic identity. The brief was to bring something joyful, playful and vibrant to the brand look," says Jean-Sébastien Baillat, founder of the studio. Aesthetic details played a significant role in shaping the brand identity of Rose Orange.
Today's audiences are craving authenticity, with brands shifting from selling products to experiences and human connections. This trend captures real, unfiltered moments that feel raw and relatable, particularly evident in lifestyle and clothing brands. Candid Photos The polished aesthetic of the 2010s is officially pass.
In today’s design world, logo badge designs are a popular trend that continues to inspire both designers and brands. The links for the fonts are in the Help file located in the main download. These small yet powerful designs go beyond simple visuals—they share stories, build identities, and create connections. Very well organised.
Spacemade is a co-working brand with a difference. The company currently has 11 locations across England – nine in London, one in Birmingham, and one in Leeds. on the strength of its experience in creating brands which had to flex across digital applications and real-life physical spaces. (One Crafted by Wildish & Co.,
There never seems to be an imperative other than to draw something – even when she tackles a difficult brief for one of the big brands she works for. She was invited to a location and left to sketch for a few days. Karlotta is an artist who is most at ease when drawing, which shows through her imagery.
Forest Gum by Jens Nilsson From plant-based ice cream to sustainable chewing gum, these forward-thinking branding projects are reshaping the food and beverage landscape across the world. With that in mind, we've picked five of the best new branding projects for September to inspire your own projects.
Ark has recently launched its first location in Wembley, and to help the startup set sail, it teamed up with OMSE to create a supportive identity which can adapt to fit the many different boroughs of the city. Like with all brands, typography had an important role to play for Ark. That's where Ark comes in.
Creating a logo for a startup is more than just designing a visual mark—it’s about crafting a symbol that reflects the brand’s identity, values, and vision. For startups, a powerful logo is crucial because it establishes the brand’s first impression and helps distinguish it in a crowded market.
The team at JUST is behind the brand overhaul for the popular venue in Noordwijk, known for its blend of live performances and cinema. The incredible location next to the sea is what sets it apart," explains Merijn Straathof, co-founder and creative partner at JUST.
The studio has had a long-standing relationship with the brand's parent company, British Land, working with them on various projects over an eight-year period. With multiple locations across London, such as Broadgate and Paddington, Storey considers its customer experience to be flexible and effortless.
StudioDBD took an original and unusual approach to developing a brand identity for Stockroom, a new cultural hub in Stockport. Therefore, the branding needed to be both accessible and inclusive and adaptable. Tables were set up with paper and pens in the heart of the shopping centre, right outside the future Stockroom location.
So the organisers approached global design agency Mucho for a brand refresh that would help appeal to a younger audience, be flexible enough to work with any genre of music, and establish the festival as a world-class event. The 33-acre location, Sigmund Stern Recreation Grove (aka Stern Grove), was originally purchased by Rosalie M.
The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. A key challenge was differentiating each festival location while maintaining a cohesive aesthetic. 57 Festivals is a London-based company specialising in live comedy.
Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.
Such is the case for a recent project for Blooming Showroom, a platform and home of designer brands in the world of clothing, accessories and lifestyle products. As such, Yang landed on an engaging office signage system that would resonate with young employees and fit the brand's ethos. Creating a signage system is no mean feat.
Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.
Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? So, what's the best way to create brand portals?
A typeface inspired by the waggle dance of a bee and illustrations that help visualise the location and seasons behind each product – OMSE ends the year on a high with its new identity for a British honey brand that aims to "free the bee". It's on a mission to become Britain's favourite honey brand. No, we didn't either.
Located in The Hague, Netherlands, JUST is a design agency deeply committed to making a societal impact. Founded in 2007, it offers a comprehensive range of design services, from strategic branding to digital solutions, all crafted in its own studio. Brand concepts 'Simplicity' is at the core of every project at JUST.
You can read more in our articles on his Refugee Week installation and Green Man festival branding.) Practical bits Conveniently located in the heart of the UK, Milton Keynes is easily accessible by train from London, Birmingham, and Manchester. In short, it's a fascinating and unexpected lineup of speakers, with more to be announced.
This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.
A market leader in the country, company management wanted a modern hub that highlights their well-known lines and supports employees in one location. We emphasized the showroom experience and created a home for three brands, says Guilherme Meneses, project designer at Perkins&Will. Photography by Renato Navarro.
We explore how London studio New Genre brought the brand to life. New Genre is a London-based creative studio working with disruptors to build and scale distinctive new brands. This LA-based brand is breaking the monotony of candyland norms by introducing gourmet, small-batch chilli candies targeted mainly at adults.
But now it's back, and the brand has been reinvented from the ground up. Not to be confused with Sizzling Pubs in the UK, Sizzler is a US-based restaurant chain with locations mainly in California and some in the nearby states of Arizona, Nevada, New Mexico, Idaho, Utah, and Oregon.
The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.
We look at Franklyn's new design refresh for the brand and the backstory behind it. The idea took off, and the company expanded rapidly to hundreds of locations around the globe. The new branding focuses on the high level of care and intent WeWork puts in its spaces and communities while also shifting the focus to its members.
Wildish & Co reveal how it seamlessly blended its branding and interior design. And they turned to creative agency Wildish & Co to create branding that would sell the concept of a different kind of club. s brief for the branding was centred on the idea of 'physical meets digital'. brand partner Harm Kerkhof.
For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.
Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.
After sixty years of operation, it was time for a change – the theatre's team felt its brand identity no longer reflected Chichester Festival Theatre's quality, reputation or heritage and was hindering them from delivering exceptional and consistent experiences in every aspect of its work.
We assess the new branding crafted for them by Fiasco Design. Employees can open the on-demand, location-based app and participate as easily as by booking a taxi. Brand idea and logo The brand centres around the idea: 'Mini missions that matter to you'. It may sound surprising to those who haven't tried.
This presented a new opportunity to collaborate and launch a new brand for a series of tap rooms that could appeal to a broad, diverse audience. To help create this new brand, they turned to ORCA , a Bristol-based brand agency with whom they'd already worked on a previous project. In 2023 they achieved B Corp certification.
The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.
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Innovative design meets coastal inspiration – we take a closer look at the Glasgow branding studio's vision for one of the world's most celebrated visual arts awards. The challenge of creating a new visual identity for such a significant event fell to Tangent, a branding agency with a track record of excellence in this field.
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