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5 branding projects redefining health and beauty in October 2024

Creative Boom

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?

Branding 458
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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.

Brand 515
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Opening in the summer of 2025, Picklewood's flagship location in Seattle's SODO neighbourhood has pickleball for all, with high-end hospitality and courtside food and drinks. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. It's pickleball, after all."

Branding 448
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The McDonalds Redesign That Could Have Been

Designer Daily

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.

Brand 341
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Campbell Hay crafts new place brand for Islington Square

Creative Boom

While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.

Branding 407
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Rebranding Lowry: A proud new look to drive creativity and community in Salford

Creative Boom

It is marking this milestone with a bold brand refresh by EDIT Brand Studio. However, despite its location and reputation, many still see Lowry as "just" a theatre, unaware of its broader offerings, which include art galleries, a learning and engagement programme, and a vibrant retail and dining experience.