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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Local agency People People explain how they went about it. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Crafting a visual identity for Picklewood, a first-of-its-kind pickleball club and restaurant, was a tricky proposition.

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Big letters, big energy and big impact with Oskar With a K

Creative Boom

Another of Oskar's favourite projects was for the Electoral Commission, painting two identical shop shutters in the market hall in Stockport one in English and one in Welsh. Attendees contribute to large-scale artworks in their locality, learning painting skills and teamwork and hopefully growing in confidence at the same time.

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Without Studio redesigns Sodexo's billion-dollar US dining offer with One&All, a celebration of collegiate diversity

Creative Boom

Supporting shades and textures help flex the identity to match local aesthetics while maintaining brand consistency. Even the name is malleable: some campuses lead with One&All as the master brand, while others position it as a supporting motto ("by One&All, for One&All") alongside local branding.

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5 branding projects redefining health and beauty in October 2024

Creative Boom

BUFARMA by SoreThumbStudio Location: London, UK Specialising in natural skincare made with organic buffalo milk and locally sourced botanicals, Domizia needed a brand identity that reflected both its commitment to nature and its scientific expertise.

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Taxi Studio designs stand-out identity for Carlsberg Elephant

Creative Boom

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

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10 Top Visual Trends for 2025

Graphic Design Junction

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.