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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

The best results come from working closely with clients, staying aligned, and having open, honest communication throughout the process," says Mushtaq. "It But with experience, we're much more honest and vocal. It all comes down to trust. This level of trust and transparency has been honed over time.

Brand 436
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Wedge refreshes the identity of 'Canada's Cocktail'

Creative Boom

Having already achieved great results for the client, Wedge was confident that they would work well with the internal creatives. "A Competitor analysis also revealed that there are few similar options out there, aside from more "craft cocktails" and less accessible offerings.

Portfolio 450
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The buzzwords creatives are ditching in 2025 (and what to say instead)

Creative Boom

But if you've spent more than five minutes in a meeting or scrolling through design briefs, you'll know there's a whole lexicon of tired, overused buzzwords that have lost all meaning. Instead, Ferreira uses the word "purposeful", as she sees it as more direct and less like someone trying to show off.

Client 469
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10 Top Visual Trends for 2025

Graphic Design Junction

With rapid advancements in technology, the rise of artificial intelligence, and a renewed focus on sustainability, design is becoming more dynamic and inclusive. Trend 1: Minimalism Meets Maximalism Minimalism and maximalism represent two distinct design philosophies, each with its own visual and conceptual principles.

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JKR reinvents Stella Artois for a new generation with fresh branding and photography

Creative Boom

While the brand had worked hard to build equity with food, dining had changed and become less formal, and the pandemic had revitalised people's desire to meet up in person. To remain relevant, Stella Artois needed to evolve its brand to reflect a modern audience.

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New Pentagram partner Samar Maakaroun on how to make good things happen

Creative Boom

My understanding is that every couple of years, they float names and discuss potential candidates in their partners' meetings. There's an examination of what this person could bring, and then they call you for a meeting, which is very confidential." "They approach you; it's not something you can apply for," she explains. "My

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Mohammad Alhaj of Mo Studio talks us through his dreamy artworks drawn from his imagination

Creative Boom

Upon graduating, he worked on a handful of architectural and interior design projects before slowly becoming less and less interested in the discipline. "It It felt quite restrictive to my imagination, and I decided to take a step back to a more imaginative or raw form of art," he explains. Meet You There At 10 © Mohammad Alhaj.