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Mum's Life: Inès Pagniez's funny campaign explores the universal realities of becoming a parent

Creative Boom

Inès Pagniez has attempted to share some of them in her humorous new campaign, Mum's Life. Having a baby is an amazing experience and definitely a big source of inspiration." Looking through the Mum's Life series, there will be some familiar experiences for other mothers. But what did Inès find the most surprising?

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Ourselves helps sugar brand Silver Spoon inspire Britain to get baking

Creative Boom

The campaign 'Life is what you bake it' combines TV, OOH and new packaging to promote the generational joy of home cooking. That's why Silver Spoon, the UK's leading sugar brand, has teamed up with independent creative studio Ourselves to inspire us to get baking, through TV, digital, and outdoor advertising.

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Cara Ziruo Wang's delightful illustrations depict the 24 solar terms of the traditional Chinese calendar

Creative Boom

Rhode Island School of Design student Cara Ziruo Wang has translated China's rich cultural history into a series of elegant and inspiring illustrations for the country's children's literary magazine October Kids. We caught up with her to learn more about how they were made and how they inspire different children worldwide.

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Gabriela Basin on developing her style, finding inspiration, and the importance of embracing your own creativity

Creative Boom

During my adolescence, I used to paint different murals throughout my bedroom each year, thanks to my mum's unlimited patience!" I think that I get inspired by what speaks to me and makes me feel related to in general, from laughter to small insights, smart approaches or even what makes me feel sheltered or accompanied in life."

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Artist Adam Bridgland pays tribute to rock lyrics with intense colours and visual attitude

Creative Boom

Drawing on his love of music, songwriting and his previous life playing in bands, his show titled 'Small Tom, Middle Tom, Floor Tom, Crash' showcases a new collection of works filled with vibrant colours and visual noise. Interdisciplinary artist Adam Bridgland hasn't, though, as his second solo exhibition stands as a testament to.

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Nude photo series recaptures the spirit of the original Glastonbury

Creative Boom

What started life in 1970 as a small free festival for hippie freaks has now become part of Britain's 'summer season' as Ascot, Wimbledon, and the Chelsea Flower Show. Recapturing the freedom and liberation of the original festival scene, artist Tom Hunter 's Glastonbury portraits are a welcome antidote to sanitised TV coverage.

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'They're like eye candy': Milagros Pico on creating emotional illustrations bursting with colour

Creative Boom

Coupled with a mum who was a notary, the path was paved for Milagros to explore her artistic side, too. Inspired by her friends in Argentina and the city around her, Milagros has gone on to embrace this sense of fun and develop a completely her own style. I think I learned to have fun with it; I never got there with design."