Hudson-Powell's Impala rebrand finds the human side to empowering tech
Creative Boom
FEBRUARY 16, 2022
Pentagram partners Luke Powell and Jody Hudson-Powell have collaborated with tech-driven travel platform Impala to create a new brand identity which finds the engaging, human side to its services. Importantly, all of these elements needed to be ownable, contain a direct connection to travel and translate seamlessly into Impala's products.
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