Creative Boom

AUGUST 9, 2022

If you've ever read and enjoyed Convenience Store Woman by Japanese writer Sayaka Murata, then you'll know why London-based illustrator Lauren Ly shares a gentle curiosity for Asian mini markets. I'm obsessed with mini-markets," Lauren tells Creative Boom. It's a story she tends to refer back to through her illustrations.

Marketing 492

Marketing Marketing Illustrator Illustration 492

Creative Boom

APRIL 8, 2025

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market. Design-wise, the label balances familiarity with flair.

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Portfolio Marketing Marketing Patterns 341

Creative Boom

SEPTEMBER 10, 2024

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.

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Marketing Marketing Packaging Design Brand 466

Creative Boom

MARCH 3, 2024

And that applies just as much to marketing as anywhere else. Hence, Wonda was created: an AI marketing platform that gathers, consolidates, and analyses multi-platform marketing campaigns. They wanted their customers to love the brand, not just the product, deeply." Chris provides context about why this was so important.

Marketing 518

Marketing Marketing Brand Branding 518

Creative Boom

OCTOBER 13, 2024

But with that comes a million products, all vying for attention – against both each other and knock-off versions on sites like Teemu. From New York to Seoul, they demonstrate how great branding can elevate health and beauty products from mere commodities to transformative experiences that resonate with people's values.

Brand 458

Brand Branding Packaging Design Production 458

Creative Boom

MAY 22, 2025

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing.

Arts and Crafts 400

Arts and Crafts Sports Agency Networking 400

Creative Boom

APRIL 29, 2022

If IG has become too exhausting, what marketing alternatives are there? If you're looking for free or affordable options to market yourself, don't fret! It's an important overview of how this type of search engine marketing works. Then, you have to market your newsletter on your website. We explore some options.

Freelance 545

Freelance Freelance Marketing Marketing 545

Creative Boom

DECEMBER 11, 2023

Eastbourne-based illustrator Beth Tibbles specialises in creating colourful illustrations brimming with joy and humour. We caught up with her to learn more about her journey so far, how she looped back into illustration, and what it's like to go freelance. For Beth Tibbles, drawing has been a life-long passion.

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Illustrator Illustration Freelance Freelance 529

Creative Boom

MARCH 5, 2025

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. HALFDAY, known for its prebiotic iced teas with all-natural ingredients and reduced sugar, already had a product that ticked all the functional boxes.

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Brand Branding Illustrator Illustration 321

Creative Boom

MARCH 27, 2025

A farm-first approach, real-world textures, and playful illustrations bring an authentic, handcrafted charm to the Bath-based brewery's new look. Expect homegrown textures, characterful illustrations, and evocative beer names. Somer Valley Brewing isn't your typical craft brewery.

Textures 365

Textures Illustrator Illustration Brand 365

Graphic Design Junction

NOVEMBER 15, 2024

Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge. This can include using old-school fonts and neon color palettes in ad visuals for a nostalgic, tech-forward look.

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Graphic Design Graphic Textures Color Schemes 244

Creative Boom

JUNE 22, 2023

Multi-disciplined creative and globetrotter Maria Navarro Sanchez combines illustration and design to create stunning and empowering artwork. Based in the German city of Karlsruhe, illustrator and designer Maria Navarro Sanchez's career has been meandering. It has given me a more comprehensive and practical view of illustration.

Illustrator 501

Illustrator Illustration Freelance Freelance 501

Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

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Marketing Marketing Brand Branding 273

Creative Boom

SEPTEMBER 13, 2023

Wine is a tough market to break into. Charlie and Thom looked to the old methods of winemaking but took a revolutionary approach to marketing, for instance, throwing raves instead of tastings. This fresh approach helped them tap into new audiences and build a strong community around their product.

Marketing 448

Marketing Marketing Brand Branding 448

Graphic Design Junction

JANUARY 5, 2025

In the fast-changing world of digital creativity, AI-generated photos are becoming a game-changer for designers, marketers, and content creators. From marketing campaigns to website designs, these photos are becoming indispensable in the creative realm. Best of all, many of these images are free to download, so anyone can use them.

Digital 242

Digital Education Photography Color Schemes 242

Creative Boom

FEBRUARY 6, 2024

The next development was a playful new illustration style, creating unique monochrome illustrations to help bring to life what makes Kindred so special: a grand piano, branded drum kit and microphone on a looping cord to represent Kindred's dynamic roster of live music events.

Illustrator 513

Illustrator Illustration Brand Branding 513

Creative Boom

NOVEMBER 3, 2024

enable users to generate illustrated assets from simple sketches, offering a new level of accessibility to design." The craft renaissance As another element to the backlash against AI, along with a broader rejection of mass production and digital saturation, there's a growing appreciation for craft and heritage in design.

Arts and Crafts 521

Arts and Crafts Brand Branding Agency 521

Creative Boom

MARCH 13, 2024

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. These tech-influenced fonts work in tandem with Gilmore's handcrafted illustrations, which are synonymous with traditional tattoo culture.

Marketing 478

Marketing Marketing Brand Branding 478

Creative Boom

APRIL 3, 2023

In the world's largest legal cannabis market, how do you stand out from the crowd? Leeds-based consultancy Robot Food has been doing just that, working with cannabis company Breez to launch a new candy product, Goldmine Gummies, in the US state. There are ten products in total in the Goldmine Gummies range. recalls Austin.

Brand 541

Brand Branding Production Marketing 541

Graphic Design Junction

NOVEMBER 6, 2024

This showcase includes professionally crafted product presentation mockups , such as iPhone X mockups, branding materials, stationery items, logos, t-shirts mockups , and packaging, all in various perspectives and styles. With free PSD mockups, every designer has the chance to make a lasting impression.

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Templates Presentation Arts and Crafts Packaging Design 262

Creative Boom

JANUARY 23, 2024

That's exactly what illustrator, designer and creative consultant Molly Maine did in 2016, and since then, she's been enjoying the joy of travel while bringing her creative ambitions to life. And on top of that, her ambitions of becoming an illustrator were still niggling away in her mind. Her solution? Quit and travel the world.

Travel 488

Travel Illustrator Illustration Client 488

Creative Boom

DECEMBER 18, 2023

London and Hong Kong-based artist Celine Lau specialises in creating bright, cheerful illustrations that bring a smile to whoever sees them. The illustrations of Celine Lau are impossible to miss. The energy in her illustrations comes in part from being split between Hong Kong and London. "I

Illustrator 482

Illustrator Illustration Freelance Freelance 482

Creative Boom

DECEMBER 15, 2024

It sounds like the brief for a luxury champagne or a high-end single malt, but the Eindhoven branding agency Tte de la Course has introduced a premium-level presentation to the beer market in the form of Three Rules of Authentica special edition dubbel with a story behind it that feeds right into a narrative of quality and craftsmanship.

Art 459

Art Arts and Crafts Illustrator Illustration 459

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

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Web Design Web Design Arts and Crafts Digital 245

Creative Boom

FEBRUARY 27, 2024

Quebec-based illustrator and graphic designer Chad Grenier uses his beautiful illustrations as a means of connecting with other people and the world around him. When we had a course in illustration, I began to understand that drawing as a job is possible. I like to think of illustration similarly as I would about art."

Art 468

Art Illustrator Illustration Graphic Design 468

Creative Boom

JULY 3, 2024

Follio was created to fill a gap in the market for architecture and interior design tools. The intent behind Follio was to fill a gap in the market for architects and interior designers who had no guideline tools for their standards, specifications, and documentation. Its no-nonsense identity allows the platform itself to shine.

Interior Design 501

Interior Design Architecture Digital Marketing 501

Creative Boom

FEBRUARY 21, 2023

Hoxton Mini Press and Here Design recently scooped the best-illustrated lifestyle book at the British Book Design and Production Awards. And it's this aesthetic appeal which was recognised by the British Book Design and Production Awards earlier this year. We caught up with the publisher to hear how it crafted a winning design.

Illustrator 448

Illustrator Illustration Book Design Publishing 448

Graphic Design Junction

OCTOBER 27, 2024

These digital tools allow designers to showcase their creations in a realistic setting, making it easier for clients and stakeholders to visualize the final product. For instance, if you are designing a product label, look for a mockup that displays a bottle or a box in a context that reflects the product’s market.

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Photoshop Presentation Color Templates 246

We And The Color

NOVEMBER 14, 2024

Modern, Clean Product Promotion Templates for Social Media Marketing Visual content is key to capturing attention on social media. Adobe Stock contributor Phillip has created a striking set of 6 social media templates specifically tailored for product promotions and sales.

Templates 81

Templates Media Production Adobe 81

Creative Boom

MARCH 23, 2022

Available in cans of 250ml and 150ml with three key flavours, Walsh and her team were appointed to create the branding and packaging design for the launch of the new product line. Considered a pioneer in the Indian beverage industry, the company has created innovative products and iconic brands since 1985.

Inspiration 475

Inspiration Brand Branding Production 475

Creative Boom

FEBRUARY 5, 2024

to create a fresh brand proposition and identity for its vegan-friendly products. We're here to challenge the market but do it sustainably. has created a product not just for vegans and vegetarians but for anyone craving seafood. More products will soon be launched. The aim was to focus on the meal centre stage.

Brand 514

Brand Branding Production Marketing 514

Creative Boom

FEBRUARY 19, 2023

And there are plenty of useful things that creative freelancers can do to stay productive, focused and positive during these quieter periods. So, illustrator Mark Leary says: "Once the usual panic and thoughts of 'Do I have to get a proper job?' Because you'll be more productive, and thus earn more money in fewer hours, in the future.

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Freelance Freelance Portfolio Client 526

Creative Boom

FEBRUARY 8, 2023

Since its launch last November, the fair trade sleep brand Earthfoam has been developing products made from 100% natural materials like natural rubber, wool and cotton. This was the aim behind the newly-launched bed brand, Earthfoam, which arrived on the market late last year. And its brand identity reflects this focus.

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Brand Branding Web Design Web Design 448

Creative Boom

SEPTEMBER 16, 2024

"This cherished brand, boasting a loyal fan base in Southern Helsinki and exceptionally tasty products, faced challenges in sustaining its brick-and-mortar stores and home delivery service," he explains. The market dynamics had shifted significantly during the pandemic," explains Piëtke.

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Brand Branding Illustrator Illustration 468

Creative Boom

JUNE 16, 2022

Cuban multi-media artist and designer Javier Fuentes illustrates the mundane and ritualistic aspects of life as an immigrant in his recently launched project, Xtrano. The concept was born out of the need to reconnect with my roots and the desire to illustrate distant memories from my time in Latin America," Javier tells Creative Boom.

Digital 487

Digital Illustrator Illustration Arts and Crafts 487

Graphic Design Junction

APRIL 26, 2023

It ensures that the look and feel of your products are consistent, helping to create a unique and recognizable visual language for customers. By following these steps you can craft a comprehensive style guide that will ensure consistency throughout all your products. Why is it important?

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Production Typography Branding Brand 332

Creative Boom

MARCH 18, 2024

Research and Strategy In developing a solution, People People carried out a market audit, and their designers identified two prevailing trends. And secondly, products that feature agave as an ingredient typically showcase an icon of the plant. Firstly, logos of hard seltzers were often set against white or highly saturated colours.

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Brand Branding Production Infographics 492