The Logo Smith

DECEMBER 26, 2019

The post IBM 8-Bar Logo: Why the Negative logo is different to the Positive Logo appeared first on The Logo Smith.

Freelance 110

Freelance Freelance Advertising Advertising 110

Graphic Design Junction

MARCH 7, 2024

In the world of web and graphic design, lettering, calligraphy and typography is really important. There are lots of fresh free fonts available online, which gives designers a great chance to try out different styles and improve their projects. By using typography well, designers can make their projects better and more memorable.

Fonts 300

Fonts Graphic Design Graphic Typography 300

UX Collective

JULY 17, 2022

For more than 100 years, IBM has been one of the prominent names among computing giants, dominating the early global market with technical and service superiority. IBM CEO, Thomas J. implemented ‘Good Design is Good Business’ as a part of IBM’s corporate strategy. The Origins of IBM Design // In the early 1950s, Thomas J.

Arts and Crafts 143

Arts and Crafts Industrial Design Brand Branding 143

Inkbot Design

SEPTEMBER 30, 2023

Paul Rand: The Mastermind Behind Iconic Logos Paul Rand is widely regarded as a design visionary who revolutionised visual culture in America after World War II. He played a significant role in elevating the importance of design in business and created iconic logos for major companies such as IBM, UPS, and ABC.

Graphic Design 98

Graphic Design Graphic Publication Inspiration 98

Inkbot Design

AUGUST 9, 2023

Exploring the Top 10 Tech Company Logos In today's fast-paced technological landscape, a company's visual branding plays a pivotal role in setting it apart from the competition. A thoughtfully designed logo serves as the face of a brand, encapsulating its essence into a single memorable icon.

Adobe 98

Adobe Arts and Crafts Brand Branding 98

Inkbot Design

AUGUST 24, 2023

Top 10 Best Logos with 3 Letters: ABC to XYZ In the modern era of minimalism and brevity, logos with just three letters have become a powerful way for brands to establish instant recognition. Today, we will explore the ten most iconic and impactful logos with 3 letters. A logo should be visually clean and uncomplicated.

Entertainment 97

Entertainment Networking Arts and Crafts Brand 97

Inkbot Design

FEBRUARY 11, 2023

The Top 10 Most Recognisable Blue Logos in the World Logos are one of the most critical elements of brand identity. But what distinguishes a blue logo? In this post, we are counting down the world's ten most famous blue logos. In addition to its simplicity, the IBM logo is known for its versatile and timeless quality.

Brand 94

Brand Branding Marketing Marketing 94

Inkbot Design

APRIL 18, 2022

Top 10 Most Popular 3 Letter Logos That Attract Attention. In the world of marketing, people often overlook simple 3 letter logos. Depending on your brand name, well-crafted 3 letter logos may help you build that brand, no matter what type of business you're in. Top 10 3 Letter Logos for Inspiration. 1 – MTV Logo.

Networking 104

Networking Brand Branding Arts and Crafts 104

Inkbot Design

AUGUST 15, 2023

Top 10 Simplest Logos in Design History In the vast and ever-evolving world of graphic design , logos hold a special significance. Among the multitudes of logos that surround us daily, there is an intriguing paradox – often, the most iconic and impactful logos are those with the most straightforward designs.

Brand 98

Brand Branding Arts and Crafts Graphic 98

Inkbot Design

NOVEMBER 16, 2023

The 15 Most Iconic Logos of All Time Logos are an essential part of any brand's identity. An iconic logo transcends branding and becomes a cultural symbol, instantly recognisable even by those unfamiliar with the company or product. This article will explore 15 of the most iconic logos ever created.

Brand 98

Brand Branding Production Inspiration 98

Inkbot Design

MARCH 29, 2022

The 100 Most Famous Logos of All-Time. There are hundreds or more companies with famous brand logos, for almost all product ranges available in the market. Under such dense competition, creating individuality for a brand is difficult, even with a famous logo design. The 100 Most Famous Logos of All-Time.

Manufacturing 145

Manufacturing Brand Branding Fonts 145

Inkbot Design

APRIL 26, 2023

Minimalist Logo Design: Why Less is More In today's fast-paced and visually saturated world, minimalist logo design has emerged as a powerful branding strategy, embodying the mantra “less is more.” We'll begin by discussing the origins of minimalist design and how it has evolved.

Brand 134

Brand Branding Fonts Publication 134

Inkbot Design

SEPTEMBER 8, 2023

Evolution of 1970s Logos: From Groovy to Timeless The 1970s was a pivotal era in graphic design , characterised by bold colours, geometric shapes, and artistic experimentation. As the revolutionary spirit of the 1960s gave way to a new decade, logo designers embraced creative freedom and innovative techniques.

Brand 95

Brand Branding Fonts Typography 95

Noupe

MARCH 18, 2025

Third, design and visuals. Microsoft achieves visual uniformity across platforms through consistent color schemes, logo placement, and design elements. For example, IBM’s “Think” blog publishes articles from industry experts, strengthening its position as a technology and innovation leader.

Media 59

Media Brand Branding Theme 59

Under Consideration / Brand

APRIL 16, 2020

Established in 2018, Think is an annual conference by IBM that, at the time, consolidated various smaller events into what is now a bigger business and technology conference experience showcasing the company's latest innovations, insights, and expertise. The name of the event comes from IBM's long-standing motto first used by Thomas J.

Digital 100

Digital Color Agency Animation 100

Just Creative

JANUARY 3, 2024

The branding and design world is constantly evolving. So if you’re keen to stay ahead of the curve and see the graphic design trends 2024 has in store, you’ve come to the right place. So if you’re keen to stay ahead of the curve and see the graphic design trends 2024 has in store, you’ve come to the right place.

Graphic Design 187

Graphic Design Graphic Brand Branding 187

Just Creative

JANUARY 3, 2024

The branding and design world is constantly evolving. So if you’re keen to stay ahead of the curve and see the graphic design trends 2024 has in store, you’ve come to the right place. So if you’re keen to stay ahead of the curve and see the graphic design trends 2024 has in store, you’ve come to the right place.

Graphic Design 176

Graphic Design Graphic Infographics Brand 176

Eye on Design

MARCH 17, 2022

My attraction to graphic design started with comic books covers. Like a lot of artistic comic nerds, my pre-teen friends and I would painstakingly redraw our favorite panels from Iron Man; while they drew characters and scenes, I was the guy drawing Iron Man’s shiny, machined logo—rivets and all. Image courtesy of Marvel and Gestalten.

Graphic Design 109

Graphic Design Artist Art Graphic 109

Inkbot Design

SEPTEMBER 1, 2023

The History of the Microsoft Logo: A Journey Through Time and Design Think of the bold letters “M-I-C-R-O-S-O-F-T” standing tall beside four solid blocks of Red, Green, Blue, and Yellow. This iconic Microsoft logo has become inseparable from the essence of technological evolution and modernity.

Brand 98

Brand Branding Portfolio Production 98

Inkbot Design

MARCH 12, 2025

The Power of Lettermark Logos for Small Business Branding Good branding plays a pivotal role in the modern oversaturated market. One of the most effective yet often neglected branding elements is a lettermark logo. This article dispels all the doubts about hiring a professional lettermark logo company. Let's see it in practice.

Branding 40

Branding Brand Fonts Typography 40

Inkbot Design

OCTOBER 27, 2023

Logo Design Basics: The Fundamentals for Designers A logo is the symbolic face of a business, its visual calling card in a crowded marketplace. More than just a decorative mark, a logo speaks volumes about a company's ethos, vision and brand promise. A great logo encapsulates the soul of a business.

Brand 98

Brand Branding Marketing Marketing 98

Design Wizard

JUNE 16, 2021

Discover the five types of fonts and how you can use their inherent symbolism for your designs. Learn about their history, popular typefaces in Design Wizard and which types pair well for an effective text layout. Explore our downloadable and editable templates below to get inspired and craft unique designs.

Fonts 148

Fonts Templates Branding Brand 148

Inkbot Design

AUGUST 2, 2023

Logo Design Types: Exploring Visual Branding In today's saturated market, developing a solid brand identity is more important than ever for businesses and organisations to stand out. And the most critical element that forms the cornerstone of a memorable brand is a skillfully crafted logo.

Branding 98

Branding Brand Arts and Crafts Digital 98

Logo Smith

DECEMBER 12, 2022

A few of my favourite vintage floppy diskette sleeves are: Polaroid, IBM, Apple, Commodore and Kodak. Worth noting that a few of these brands are still using the same logo, or just every so slightly tweaked: Apple, IBM , Polaroid etc. A re-design of disks in 3.5″ Many are objectively pleasant to see.

Media 72

Media Freelance Freelance Branding 72

Inkbot Design

SEPTEMBER 14, 2023

Top 10 Famous Logo Designers and Their Iconic Logos Logos are one of the most vital parts of a brand's identity. A great logo immediately relays what a company does and stands for in a simple, recognisable way. This post will discuss ten famous and influential logo designers and their iconic work.

Arts and Crafts 98

Arts and Crafts Publication Graphic Design Brand 98

Inkbot Design

AUGUST 24, 2023

Exploring 1960s Logos: Design Journey Through Cultural Shifts The 1960s was a transformative decade that brought immense social, political, and cultural changes. This dynamic era also left an indelible mark on graphic design and branding. Logos designed in the 1960s reflected the time's excitement, vibrancy, and experimentation.

Arts and Crafts 98

Arts and Crafts Brand Branding Fonts 98

Noupe

NOVEMBER 4, 2020

Coca-Cola is a major brand that uses red as the primary color in its logo. Brands That Used The Color Red In Their Logos – Virgin mobiles, McDonald’s, Coca-cola, Kelloggs, KFC, Colgate, Nike, and Red Bull. Brands That Used The Color Orange In Their Logos – Fanta, Nickelodeon, Harley-Davidson, and Hooters.

Color 144

Color Color Schemes Marketing Marketing 144

Techxide

MAY 31, 2021

Different types of logos are an essential element of brands and play a vital role in brand naming. Logos have the audacity to be stuck in human minds for years and become the brand’s remembrance. Creative and straightforward logos always unleashes the brand’s stories and recalls its past excellence among the people.

Fonts 98

Fonts Graphic Design Brand Branding 98

Inkbot Design

NOVEMBER 13, 2023

The Art and Science of Geometric Logo Design Logos are the face of a brand. A great logo conveys the essence of a company at a glance. However, creating an impactful and memorable logo is both an art and a science. In this article, we'll explore the fundamentals of geometric logo design.

Art 98

Art Arts and Crafts Brand Branding 98

Inkbot Design

MAY 28, 2023

From logo design and visual identity to content marketing and social media, we'll delve into the key elements contributing to a successful branding strategy. A brand is not just a logo or a tagline; it is the overall perception and reputation of a business in the minds of its customers.

Digital 145

Digital Brand Branding Media 145

Canva

FEBRUARY 12, 2020

It’s no small feat to capture the heart and soul of a brand in a single image, so when designing a logo for a company—be it your own or that of a client—you’ll want to go deep. In this article, we’ll explore the 30 questions to ask when designing a logo. Why logos are important. A great logo should be.

Templates 99

Templates Color Client Brand 99

The Logo Smith

DECEMBER 25, 2019

The post Vintage IBM Film Ribbon Packaging Designed by Paul Rand appeared first on The Logo Smith. Absolutely had to share this beautiful example of 60's IBM packaging courtesy of the master, Paul Rand.

Packaging Design 52

Packaging Design Freelance Freelance Advertising 52

Envato Tuts+

JANUARY 28, 2022

In this article, we explore 1950s style logo designs that are iconic in graphic design. We also show you retro logo design examples and fonts to get you inspired. These two countries led to two very different styles that made a mark in the world of retro logo design. 1950s Logo Design.

Inspiration 93

Inspiration Fonts Graphic Design Templates 93

Inkbot Design

JANUARY 29, 2024

Logo Design and Branding: Build an Identity A company's logo is often the first impression people get of a brand. However, creating an effective logo involves more than just drawing an image. Psychology, emotion, and strategic thinking go into making logo design and branding that genuinely resonates with target audiences.

Branding 98

Branding Brand Fonts Arts and Crafts 98

Inkbot Design

FEBRUARY 27, 2023

Logo Shapes: The Science Behind Their Impact When you encounter a logo, you also experience the brand's personality. The logo becomes a memorable aspect that shapes the brand's image as customers interact with it. Because the logo serves as a symbol through which a brand presents itself to the world.

Brand 135

Brand Branding Patterns Publication 135

Canva

FEBRUARY 12, 2020

When it’s the logo for the tech company Apple, of course. This power is the perfect example of how fundamental effective logo design is and how important it is to get it right. Here are a few things to consider when building an Instagram logo. Why logos are important. What makes a good logo?

Templates 104

Templates Media Brand Branding 104

Inkbot Design

NOVEMBER 8, 2023

The 20 Best Logo Design Tips of All-Time What makes a logo design genuinely iconic? The logos we remember most deeply tap into something universal in the human experience. In this post, I'll share 20 all-time best logo design tips for crafting logos that pop. Some may surprise you.

Fonts 98

Fonts Brand Branding Agency 98