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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.

Brand 515
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. Gobi is well-known in its native Morocco but needed an extra push to expand its global presence.

Brand 469
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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets.

Portfolio 431
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Wedge refreshes the identity of 'Canada's Cocktail'

Creative Boom

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 450
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Nike designer Yenny Zhang on how she found a passion for spatial design

Creative Boom

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. She attended summer courses at Parsons School of Design in New York and the Rhode Island School of Design, where she explored drawing and furniture design.

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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve.

Brand 289
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OFFF Barcelona: 25 Years of creative evolution and community

Creative Boom

How the festival became a global movement at the intersection of design, art, and technology plus what's next for its milestone year. I was surprised year after year, watching how this idea was turning into a professional event and thinking all the time, how we can make this organically better for those who attend," he explains. "I

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