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5 branding projects redefining health and beauty in October 2024

Creative Boom

In an era where self-care has become a priority, we're seeing an industry that increasingly promotes a holistic approach to wellness and beauty. SoreThumbStudio rose to the challenge with a brand concept that differentiated it from the hyper-saturated skincare market. Today, that sentiment extends far beyond just facial care.

Branding 458
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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

McCain organises its portfolio via a Demand space model, which is a framework that helps businesses understand how consumers make decisions and how to tailor their products and marketing to meet those needs. It means that it can identify specific contexts or occasions related to this.

Portfolio 430
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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience.

Branding 195
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Holistic Marketing: Crafting an Unbeatable Brand Experience

Inkbot Design

Holistic Marketing: Crafting an Unbeatable Brand Experience Gosh, for advertisers, these are exciting times! This is where holistic marketing comes into play. What Exactly is Holistic Marketing? Imagine a traditional full English breakfast plate – that’s holistic marketing for you!

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The 25 creative studios inspiring us the most in 2025

Creative Boom

This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. You can read more about the project here.

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Parker crafts modern new identity for historic mattress brand Ostermoor

Creative Boom

So Ostermoor, a historic mattress brand with roots dating back to 1853, needed to steer a careful balance between positioning itself as a standout player in the modern direct-to-consumer (DTC) mattress market while honouring its rich history.

Branding 329
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Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens

Creative Boom

The new identity system cements NYBG as an active, bold and welcoming presence that will connect and inspire, ensuring that current and future generations of Garden-goers feel connected to nature – because we can't imagine a life without that feeling," adds Michael Crowley, chief marketing officer, NYBG.

Branding 531