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Product visioning through storytelling

UX Collective

A Product Vision tells the story and paints the picture of an ideal product experience which solves for the sweet spot between user and business impact. A well-formed vision story has several benefits: Drives impact by finding the sweet spot between user and business needs. Product visioning is a form of product strategy.

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Mike Nelson on his sensory new survey, scavenging objects and simulating reality

Creative Boom

Hay rake, steel trestles, steel girders, sheet of steel, cast concrete slabs. Like Nelson, who is intuitively guided into his creations, he concludes: "I avoided using the term retrospective because a survey suggests that the work is ongoing and moving forward." Photo: Matt Greenwood.

Gallery 358
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A matrix for prioritizing user research

UX Collective

A guide on how to focus one’s efforts regarding research based on various situations. She developed a 2x2 matrix that can guide researchers to focus on their time and energy in various contexts. This tends to happen more when a concrete solution of said problems has been made and is ready to be tested/implemented.

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20+ Tips for Developing Your Branding

Inkbot Design

This comprehensive guide will discuss critical tips for developing your branding that separates your company. Dive Into Demographics Get clear on the concrete demographics of your ideal target audience: Where do they live? But the colour choice also guides deeper brand impressions. Urban areas? Rural communities?

Brand 84
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10 of the Best Whiteboard Videos on The Web

Just Creative

They guide the audience through its essential steps so they can have better understand all its features. This video could’ve just gone over each relevant element of the service, but they decided to go for a more effective route: they crafted a story around them. Following their story, we get a real sense of the issue at stake.

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Startup Branding: Crafting an Unforgettable Identity

Inkbot Design

Get clear on the deeper “why” that fuels your fire, as this will guide all your brand messaging and actions. Your Brand Story Every memorable startup has a compelling origin story that sparks an emotional response. What greater mission or impact are you striving for? How do you future-proof and scale a startup brand?

Brand 95
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Brand Development Strategies: Crafting An Identity

Inkbot Design

I'll take you through the brand development process in this comprehensive guide. Brand Positioning Brand positioning guides the rest of your messaging and identity development. It guides you in the right direction but doesn’t bring the brand to life. One that aligns with your core values and unique personality as a business?

Brand 88