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SomeOne's new identity for Inntravel urges travellers to swap wheels for walking boots

Creative Boom

Self-guided tour operator Inntravel's new identity by SomeOne features a suite of fingerpost sign-inspired graphics and hand-drawn illustrations, helping to convince new hikers that it can show them the way. Walking proves enjoyable when one is familiar with the route", Manchipp explains.

Travel 497
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Illustrator and designer Molly Maine on how to run a creative career while travelling the world

Creative Boom

Ever been tempted to chuck in the 9-5 and follow your dream while travelling the world? That's exactly what illustrator, designer and creative consultant Molly Maine did in 2016, and since then, she's been enjoying the joy of travel while bringing her creative ambitions to life. Quit and travel the world. Her solution?

Travel 488
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The best new typefaces for January 2025 from leading foundries and designers

Creative Boom

Haltung is a sophisticated tool for modern graphic design, elegantly bridging past and present. Rather than relying on calligraphic traditions, the letterforms in NN Arosa are inspired by the pragmatic yet expressive hand-drawn styles favoured by early 20th-century Swiss graphic designers.

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Capturing a sense of vulnerability is what illustrator Mark Conlan does best

Creative Boom

He moved to London for six years and worked as a graphic and digital designer. The contemplative nature of his work, his style, and what he depicts really do resonate with clients and their audiences, leading to commissions for everything from packaging to travel to pieces for global brands.

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First Choice: Ragged Edge rebrand celebrates the pickiness of modern travellers

Creative Boom

This week sees the launch of a new brand identity for online travel agency First Choice created by Ragged Edge. Setting itself apart from the competition with a pink palette and unconventional logo, it perfectly reflects how modern travellers pick their preferences. Travellers' needs are constantly evolving, and so is First Choice.

Travel 490
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Hudson-Powell's Impala rebrand finds the human side to empowering tech

Creative Boom

Pentagram partners Luke Powell and Jody Hudson-Powell have collaborated with tech-driven travel platform Impala to create a new brand identity which finds the engaging, human side to its services. Importantly, all of these elements needed to be ownable, contain a direct connection to travel and translate seamlessly into Impala's products.

Travel 517
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

As they saw it, the only way to do this was to travel to Mongolia for a week of discovery and workshops. The team travelled to remote locations to meet with the herders, their families, and the goats to learn how they live while enjoying traditional delicacies. We visited museums," he recalls. "We

Brand 468