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Food illustrator Tom Hovey talks Bake Off, Bristol and building a creative community

Creative Boom

From mouth-watering burgers to boozy ice creams, he's drawn up a dream menu of delicious foods throughout his career. Though he couldn't accept cake commissions under his contract with the show, other food illustration projects came in as a result when the Bake Off was picked up on BBC and then Channel 4.

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BAGGI develops campaign in aid of food security

Creative Boom

Make your Mark includes an animated smiling logo, playful fonts, bright colours, and bold graphics that reflect the vibrant nature of the food and drinks industry. In 2023, the Department for Environment, Food & Rural Affairs commissioned The Independent Review into Labour Shortages in the Food Supply Chain.

Animation 269
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Nutriment’s new identity by Robot Food demystifies raw pet food

Creative Boom

With more options for pet nutrition popping up, Nutriment's new brand hopes to make it easy for owners to choose the best science-backed food for their pets. Pet food brand Nutriment was founded in 2013 when raw diets were still a small niche within the category.

Branding 444
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Branding for Swedish junk food joint Dirty Vegan is deliciously playful

Creative Boom

It means we're delighted to see graphic designer Jens Nilsson present us with this fun branding for a vegan junk food joint that offers an entirely different image. Dirty Vegan, a Swedish restaurant and bar concept entirely devoted to vegan fare, specialises in unhealthy junk food such as burgers and craft beers," Jens explains.

Branding 534
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Robot Food creates nostalgia-fuelled branding for Californian cannabis candy

Creative Boom

The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. Leeds-based consultancy Robot Food has been doing just that, working with cannabis company Breez to launch a new candy product, Goldmine Gummies, in the US state. Robot Food is a huge part of Goldmine's success." recalls Austin.

Branding 541
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Robot Food turns up the tang with Sarson's vinegar brand identity and campaign

Creative Boom

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Branding 458
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Robot Food's identity for beauty brand Postcard invites us to slow down

Creative Boom

Recently, Postcard partnered with UK creative agency Robot Food to revitalise its visual and verbal identity. Martin Widdowfield, creative director at Robot Food, outlines their challenges. "We Robot Food created a new logo for Postcard, which features organic quirks inspired by vintage store signage.

Branding 465