Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. The 2014 identity is a great piece of design, and it served GF Smith brilliantly for a decade.

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Brand Branding Digital Manufacturing 286

Creative Boom

SEPTEMBER 15, 2024

In particular, it references the building itself and its evolution from an original neoclassical design to its moves toward modernism in the 1930s to recent projects that have created more open and welcoming spaces. Logo and typography At the heart of the new identity is a refreshed logo featuring a modern sans serif typeface.

Architecture 480

Architecture Inspiration Education Art 480

Creative Boom

NOVEMBER 8, 2023

Our vision for Deezer is to create an experience services platform around all things music, where we give people opportunities to express themselves and to connect with others," says Maria Garrido from Deezer, who believes refreshing its visual identity is a necessary step in its evolution. "Our We find out more.

Brand 486

Brand Branding Theme Patterns 486

Inkbot Design

AUGUST 12, 2023

History of the Lego Logo Design Evolution For every company worldwide, logo design plays a substantial role. Most company logos may seem simple before our eyes. However, most logos represent specific meanings, generally the company's key ideas and beliefs.

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Branding Brand Production Inspiration 128

Creative Boom

FEBRUARY 5, 2025

With strong existing recognition, this wasn't about reinvention; it was about evolution," says Holt, adding that Rocket's focus on warmth, inclusivity and a broader, more diverse audience resonated with them from the start. Detroit-based fintech platform Rocket recently revealed a new identity designed by Otherway.

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Branding Brand Client Photography 221

Creative Boom

NOVEMBER 8, 2023

Our vision for Deezer is to create an experience services platform around all things music, where we give people opportunities to express themselves and to connect with others," says Maria Garrido from Deezer, who believes refreshing its visual identity is a necessary step in its evolution. "Our We find out more.

Brand 431

Brand Branding Theme Patterns 431

Creative Boom

MAY 30, 2022

There's also a deep dive into Fred Perry's quintessential garment: the polo shirt with a look at early prototypes, the evolution of the laurel wreath logo, typography and rare pieces from years of collaborations with designers and musicians. Vintage Fred Perry brochures / catalogues, 1950s 1970s. All images courtesy of Design Museum.

Sports 545

Sports Exhibition Brand Branding 545

Creative Boom

MARCH 18, 2025

The airlines first rebrand in 40 years signals its evolution into a top-tier global carrier. The solution was to be more transformative in some areas and less in others: the Taeguk and logotype underwent bold evolution, while the livery was modernised with a metallic blue finish, retaining its iconic blue fuselage, he says.

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Branding Brand Travel Consulting 248

Creative Boom

APRIL 20, 2023

Now boasting more than 450 UK stores, Pets at Home's evolution has seen it become the nation's biggest pet care brand. The studio created a new Pets logo that's bold and legible and which acts as the "anchor point" for the sub-brands in order to make them "stronger together".

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Brand Branding Animation Photography 544

Creative Boom

SEPTEMBER 3, 2024

Web3 is, broadly speaking, a vision for the next evolution of the internet, emphasising decentralisation and user empowerment. The aim is to shape a future where technology belongs to users, not centralised in the monopoly of Big Tech. If that all sounds like gobbledegook to you, then let us explain. That's where [REDACTED] comes in.

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Brand Branding Digital Graphic 466

Inkbot Design

FEBRUARY 20, 2025

How the Adobe Logo Reflects the Evolution of Digital Creativity The red square that dominates your screen every time Photoshop launches isn't just a logoit's a silent witness to four decades of creative revolution. And their logo evolution reflects that massive power shift, one subtle refinement at a time.

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Adobe Digital Production Brand 40

Creative Boom

DECEMBER 11, 2023

They wanted to stand out from the pack, so we developed a bold, sophisticated campaign to celebrate Boyds' legendary legacy, thank its loyal constituent base, and highlight the luxury retailer's embrace of evolution as it welcomes a new generation of customers." On the other hand, you don't want people to think you're old hat.

Sports 497

Sports Client Photography Digital 497

Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. A perfect example of these concepts in action is the new ESN logo. But just like any big-range brand, ESN has lost its way over time.

Sports 501

Sports Photography Brand Branding 501

Graphic Design Junction

APRIL 3, 2024

Innovative logo designs transcend mere brand identification. Brands that unlock the power of this visual storytelling, coupled with a dash of trendsetting design, craft logos that resonate deeply. The Evolution of Logo Design Logo design has come a long way since its inception.

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Templates Brand Branding Agency 323

Creative Boom

OCTOBER 25, 2023

Our brand transformation underscores the intentional ways we balance many things at Archer, including ambition and joy, structure and freedom, tradition and evolution, as we develop the best possible social, emotional, and intellectual tools girls need to pursue their brilliance," explains Elizabeth English, head of The Archer School for Girls. "We

Education 508

Education Media Photography Inspiration 508

Creative Boom

SEPTEMBER 19, 2023

At the time, they even went one step further by cheekily positioning it to lean a raised paw on the J of Jarrolds – creating a logo that would live on for many years to come. Jarrolds is a retail institution and an important part of Norwich's heritage. But it's not just a place to buy things.

Brand 492

Brand Branding Arts and Crafts Print 492

Graphic Design Junction

MARCH 23, 2024

Logos play a central role in communicating a company’s essence, values, and ambitions within the ever-evolving realm of branding. As technology surges forward and consumer preferences transform, logo design undergoes a continuous metamorphosis, reflecting contemporary aesthetics and cultural trends.

Brand 336

Brand Branding Fonts Interior Design 336

Creative Boom

AUGUST 4, 2024

There's a difference between a logo and some nice brand fonts and a design system," explains Wildish & Co. The existing visual brand identity was no longer fit for purpose: our evolution underscored the need for a well-defined, fresh and inspiring parent brand." Spacemade is a co-working brand with a difference. Wildish & Co.,

Brand 485

Brand Branding Fonts Graphic 485

Graphic Design Junction

MARCH 26, 2024

As we venture into 2024, minimalist logo design continues to hold its ground as a timeless and influential trend. In this article, we’ll delve into the art of simplicity, uncovering the essence of minimalist logo design and exploring the trends shaping the industry this year.

Arts and Crafts 330

Arts and Crafts Typography Branding Brand 330

Graphic Design Junction

MAY 6, 2024

When it comes to professional branding, a cohesive visual identity and a thoughtfully crafted logo are no longer mere afterthoughts; they’re the cornerstones of establishing a distinct and memorable presence. List of Innovative Branding: Visual Identity and Logo Design: 1. Aod® Logo And Branding 6. Raumfüller Branding 4.

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Brand Branding Color Schemes Typography 327

Creative Boom

AUGUST 18, 2024

Tropicana's previous logo Tropicana's new logo designed by Sunhouse To strengthen Tropicana's position as 'the original' juice brand and differentiate it from competitors, Sunhouse essentially had to "look backwards to move forward", says Giles. Giles observes that the juice landscape has become "a sea of sameness".

Brand 458

Brand Branding Fonts Packaging Design 458

Designer Daily

SEPTEMBER 22, 2023

Creating a company logo is something that’s part of this process, and a fair amount of time needs to be dedicated to this because, for the most part, your logo is often the very first glimpse of your company to those looking from the outside. Iconic brands can be recognized by their logo. To that end, they need to be versatile.

Sports 355

Sports Color Brand Branding 355

Creative Boom

MAY 15, 2025

Throughout this evolution, Adobe tools such as Photoshop and After Effects have been a constant companion. To discover more, we spoke with two Adobe Express Ambassadors: Angel White , a small business advocate focused on entrepreneur wellbeing, and Aseil Amgheib, founder and lead graphic designer at Design Wolf LDN. It's such a game-changer!"

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Adobe Templates Client Brand 221

Inkbot Design

SEPTEMBER 2, 2023

History of the Ford Logo Design Evolution The Ford Motor Company has been one of the automotive industry's most recognisable and influential brands for over a century. However, just as iconic as its cars is Ford's legendary logo – the Blue Oval. Designers often call it the Blue Oval Logo due to its specific features.

Manufacturing 98

Manufacturing Brand Branding Production 98

Creative Boom

JUNE 17, 2024

The museum's new logo references the shape of the building and also resembles a goal and football. Poke sought to create something that excites audiences both internally and externally, an identity that is future-proof and able to keep pace with football's constant evolution.

Tourism 465

Tourism Agency Fonts Brand 465

Inkbot Design

OCTOBER 30, 2023

The Evolution of the Iconic IBM Logo Design The iconic IBM logo is one of the most recognisable corporate symbols in the world. The IBM logo has undergone an exciting evolution since the company's founding in 1911. The IBM logo has undergone an exciting evolution since the company's founding in 1911.

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Fonts Brand Branding Publication 96

Creative Boom

DECEMBER 17, 2023

I sat down with our strategy, advertising, design and development teams in November 2022 and said, hey, we need a refresh, an evolution. I sat down with our strategy, advertising, design and development teams in November 2022 and said, hey, we need a refresh, an evolution. Can we aim to get something live before 2024? The cheeky eyes.

Magazine 542

Magazine Advertising Advertising Illustration 542

Creative Boom

JANUARY 28, 2024

Evolution, not revolution, as a 'go anywhere, get anything' model gears up for the next stage of growth. Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'.

Brand 511

Brand Branding Architecture Agency 511

Creative Boom

JUNE 30, 2024

"While the old work once served its purpose, the brand's evolution made it apparent that it no longer aligned with Storey's current vision and future goals", says Agimal. Storey's new logo is inspired by a tangram puzzle (a dissection puzzle consisting of various polygons) and consists of two simple, overlapping shapes.

Inspiration 475

Inspiration Brand Branding Infographics 475

Creative Boom

SEPTEMBER 19, 2024

Set in this custom typeface, the iconic PayPal logo has also undergone a transformation, though it remains familiar. It's a subtle evolution rather than a drastic change, keeping the brand recognisable while elevating its visual impact. So, what's changed? One could argue, yes. PayPal's transformation didn't happen in isolation.

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Digital Brand Branding Advertising 536

Inkbot Design

AUGUST 30, 2023

The Evolution of the Harley Davidson Logo: A Symbol of Power and Freedom Few logos are as instantly recognisable as the Harley Davidson bar and shield. The Harley Davidson logo traces its origins back to the early 20th century. The Harley badge stands as one of the most recognisable logos in the world.

Brand 98

Brand Branding Digital Graphic 98

Inkbot Design

SEPTEMBER 13, 2023

History Of The McDonald's Logo Design Evolution McDonald's, the world's largest and most iconic fast food chain, is arguably more famous for its golden arches logo than its mouthwatering menu. Of course, the McDonald's logo was a key visual element of this global expansion.

Architecture 98

Architecture Branding Brand Fonts 98

Creative Boom

MAY 24, 2023

We reveal the new 'masterbrand' for Channel 4, courtesy of Pentagram partners Hudson-Powell and 4Creative, and dive into the thinking and principles behind it. If you ever watch Channel 4's programmes online, you may have noticed that their on-demand service All4 was recently renamed as just 'Channel 4'. Clearly, something's been in the air.

Branding 454

Branding Brand Travel Typography 454

Creative Boom

FEBRUARY 4, 2025

As a result, the approach shifted from a fashion expansion to a brand evolution, with M N Associates focusing on designing bold, ownable assets to ensure instant recognition across products, packaging, and campaigns.

Brand 195

Brand Branding Fashion Digital 195

Graphic Design Junction

DECEMBER 11, 2023

Explore a collection of 50 best logo of 2023, logo design concepts, and inspirational logo designs. Behold the curated roster of the finest logos crafted in 2023, meticulously evaluated through comprehensive logo case studies, conceptual brilliance, typography finesse, and harmonious color palettes.

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Brand Branding Agency Digital 336

Creative Boom

JANUARY 21, 2024

More recently, ShareFile was acquired by Cloud Software Group, which presented it with the opportunity to "narrate its own evolution" in the form of a rebrand. The logo, in particular, is a fascinating microcosm of the rebrand in action. Since then, it's grown and transformed, with cloud computing company Citrix acquiring it in 2011.

Animation 487

Animation Photography Brand Branding 487

Inkbot Design

AUGUST 30, 2023

The Evolution and Impact of the Unilever Logo Design The iconic Unilever logo has encapsulated the company's far-reaching impact and evolution from a small soap manufacturer to a leading multinational consumer goods powerhouse for over a century. In 1964, Unilever introduced its logo's updated, more refined version.

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Brand Branding Portfolio Production 98