M — N Associates overhauls Vietnam’s biggest sneaker brand
Creative Boom
FEBRUARY 4, 2025
Biti's Hunter makes sneakers that the Vietnamese youth can wear with pride. Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience.
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