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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

From digital painting to cut-paper stop-motion animation, this award-winning Chinese artist is passionate about creating visual narratives with energy, positivity, and a sense of life. My style has been shaped through years of experimentation – printmaking, collage, hand-drawing, stop-motion, digital painting – I've tried it all.

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Capturing a sense of vulnerability is what illustrator Mark Conlan does best

Creative Boom

He moved to London for six years and worked as a graphic and digital designer. Whether I'm working digitally or with analogue materials, my goal is to capture an emotional state often a quiet, reflective feeling and translate it visually." New beginnings can be a fantastic source of ideas and creative energy for an illustrator.

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Why accessibility shouldn't compromise on aesthetic

Creative Boom

He explains that the studio also wanted to "reflect the brand's mission in a more contemporary, relevant, and approachable way", creating space for dialogue around the shift to EVs and digital services. Making the design "striking, not stark", he adds, opened the door for more people to access the Motability Scheme easily and quickly.

Brand 515
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Illustrator and designer Molly Maine on how to run a creative career while travelling the world

Creative Boom

Ever been tempted to chuck in the 9-5 and follow your dream while travelling the world? That's exactly what illustrator, designer and creative consultant Molly Maine did in 2016, and since then, she's been enjoying the joy of travel while bringing her creative ambitions to life. Quit and travel the world. Her solution?

Travel 488
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SomeOne's new identity for Inntravel urges travellers to swap wheels for walking boots

Creative Boom

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski. Travelling is such a joyful thing to do – it had to be a joyful identity."

Travel 497
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Fiasco creates new identity and digital home for a company on the cusp of revolutionising aviation

Creative Boom

This collaboration highlights Vertical's journey from startup to industry leader in the field, reflecting its commitment to transforming urban air travel into a sustainable, zero-emission reality. The challenge was to shift the concept of electric air travel from fantasy to reality.

Digital 477
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First Choice: Ragged Edge rebrand celebrates the pickiness of modern travellers

Creative Boom

This week sees the launch of a new brand identity for online travel agency First Choice created by Ragged Edge. Setting itself apart from the competition with a pink palette and unconventional logo, it perfectly reflects how modern travellers pick their preferences. Travellers' needs are constantly evolving, and so is First Choice.

Travel 490