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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

McCain organises its portfolio via a Demand space model, which is a framework that helps businesses understand how consumers make decisions and how to tailor their products and marketing to meet those needs. It means that it can identify specific contexts or occasions related to this.

Portfolio 430
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Is Your Graphic Design in Need of New Inspiration?

Designer Daily

Graphic design is critically imperative for most successful marketing campaigns. But if your graphic design is flat, uninspired, or otherwise ineffective, it’s not going to carry its weight. How can you tell if your graphic design isnt sufficient to support your campaign? Who should hire a fractional CMO ?

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The 25 creative studios inspiring us the most in 2025

Creative Boom

This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" You can read more about the project here.

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10 Top Graphic Design Trends for 2025

Graphic Design Junction

Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge. For example, the streetwear brand Off-White uses dark backgrounds with pops of neon in their digital presence and marketing campaigns.

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'Belief is contagious': Google's Andrew Thomas on nurturing creative ideas

Creative Boom

His early work spanned fashion press, global perfume launches, garment design, and even album covers for Kylie. He went on to found New Visual Media, delivering commercial creative work for global travel retail, before moving into integrated marketing.

Fashion 243
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'Belief is contagious': Google's Andrew Thomas on nurturing creative ideas

Creative Boom

His early work spanned fashion press, global perfume launches, garment design, and even album covers for Kylie. He went on to found New Visual Media, delivering commercial creative work for global travel retail, before moving into integrated marketing.

Fashion 195
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3 steps to create a future proof career ladder

UX Collective

What markets are we focusing on? How does the design function support that growth? These conversations helped me pin down what kind of design skills and mindsets we actually needed, not in theory, but in practice. Communication & Collaboration Design doesn’t happen in a vacuum.