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Will advertising succumb to UX?

UX Collective

User Experience and UI Design may be the future of the advertising agency, with businesses worldwide expected to spend trillions on digital transformation projects. In comparison, they’ll be spending a relatively humble $600 billion on advertising. Where do we go from there? The “Nike: Just Do It.” ad drove sales to over $9.2

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What Halloween and Dia De Los Muertos can teach us about advertising and marketing

Purple Rose Graphics

This is why I really want to look at them from an advertising and marketing lens. When a company consistently lets their values and traditions shine through in their marketing materials, they create trust with their customers. Visual Marketing pieces need a focused message and an audience first!

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10+ Creative Poster Design Tips & Inspiration

Just Creative

Consider why you’re developing this poster in the first place while thinking of ideas for your creative poster design. Is it a brand awareness billboard or an advertisement? Using this creative poster design strategy, you may make your poster as engaging as possible. I have your back.

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Why Market Positioning Matters in Graphic Design

Purple Rose Graphics

One of graphic design’s best friends is marketing. Market Positioning, sometimes shortened down simply to “positioning or position” is a tenet of marketing theory. This is why today I wanted to go over some basics on market positioning and how it ties into graphic design. What is Market Positioning?

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How Attractive Branding Yields Higher Revenue

Inkbot Design

To create a powerful brand, you must pay close attention to every aspect of your business's image, from the language you use in your marketing materials to the colours and imagery you incorporate into your website and social media. In today's market, a strong brand is not just a nice-to-have but a necessity.

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The top 2 questions I get asked the most as a graphic design and visual marketing specialist

Purple Rose Graphics

What purpose does graphic design have in a business? I’ve seen it so much as a designer and visual marketing specialist. Here’s a little truth bomb for you: You don’t need a logo to start a business, but you’ll want to invest in one eventually along with a good brand strategy. Well, Design is an investment.

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The History of Christmas Advertising

Purple Rose Graphics

History of Holiday Advertising. I love learning the origins of things and this holiday season, I felt like it would be fun to share some interesting info about the history of holiday advertising. Advertising has a long history. By 1900, advertising was a verified profession in the United States.