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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets.

Portfolio 431
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Innovative packaging design unites Coop brand across four markets

Creative Boom

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.

Marketing 468
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The 25 creative studios inspiring us the most in 2025

Creative Boom

Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets.

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10 Top Graphic Design Trends for 2025

Graphic Design Junction

Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge. This can include using old-school fonts and neon color palettes in ad visuals for a nostalgic, tech-forward look.

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The Design Process at New York City’s Central Park Conservancy

Creative Market

We were lucky to interview the two graphic designers at the Central Park Conservancy and learn how they successfully used Creative Market’s illustrations for a recent project, the Playground Partners membership renewal package. What is it like to design at Central Park Conservancy? Image source: centralparknyc.org.

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UX Design Strategy: Blueprint for Digital Success

Inkbot Design

UX Design Strategy: Blueprint for Digital Success Today, we will dive deep into the exciting world of UX design strategy. What exactly is UX design strategy, you ask? Well, the grand plan, the overarching approach, guides every design decision to create kickass user experiences.

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Coley Porter Bell brews up fresh identity for Tesco Finest Coffee, celebrating its 'affordable luxury'

Creative Boom

To bring fresh energy and colour to the popular product, the supermarket chain enlisted Coley Porter Bell to redesign its identity with striking illustrations by the award-winning Tom Abbiss Smith. It's been more than 20 years since Tesco launched its Finest Coffee range, available in varying strengths and flavours at an affordable price.

Agency 222