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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print.

Agency 482
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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print.

Agency 447
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Crying in The Club: Eva Malley on why her viral zine was a social media sensation

Creative Boom

We caught up with her to learn why it was a hit with readers and the role social media still has to play in getting noticed. This familiar feeling is expertly captured in Crying in The Club , an A5 zine and university project made by Eva Malley which recently went viral on social media. It's definitely useful for me!"

Media 370
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Robot Food turns up the tang with Sarson's vinegar brand identity and campaign

Creative Boom

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Brand 462
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How one animation company is fighting AI by returning to the roots of motion pictures

Creative Boom

Animation studio Tentacle Media has decided to remind us of the wonderful human touch of creativity with the launch of its first physical product. Tentacle Media , a UK-based animation studio, has launched a handheld animation device called the Mini-Mutoscope. So why their first product?

Animation 508
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How one animation company is fighting AI by returning to the roots of motion pictures

Creative Boom

Animation studio Tentacle Media has decided to remind us of the wonderful human touch of creativity with the launch of its first physical product. Tentacle Media , a UK-based animation studio, has launched a handheld animation device called the Mini-Mutoscope. So why their first product?

Animation 508
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Nike designer Yenny Zhang on how she found a passion for spatial design

Creative Boom

While she was still in school, Zhang interned at the Nike headquarters and media company Complex. It was such an amazing experience; seeing famous artists and designers standing proudly in their brand spaces, introducing their products, was incredibly inspiring." Right now, she is really enjoying working in-house at Nike.