Inkbot Design

AUGUST 8, 2025

You're Targeting a Completely New Audience: You built a brand to appeal to tech-savvy millennials , but your most profitable customers are now middle-aged enterprise clients. Customers perceive you as the budget option, even if you’re now the premium choice. They survey or interview your best (and worst) customers.

Agency

Inkbot Design

FEBRUARY 20, 2025

This coincided with their aggressive acquisition strategy (they bought 49 companies between 1995-2000). This was Cisco acknowledging that their customers weren't just IT managers anymore but included C-suite executives making strategic technology decisions. Still, it didn't spark widespread adverse customer reactions.

Brand

Colossal

JUNE 12, 2025

This month, the entire archive returns to Clear Comfort—now known as the Alice Austen House —thanks to a landmark acquisition. While she participated in Victorian society as a woman of wealth and privilege, Austen also flouted and mocked its customs and defied expectations of gender roles and domesticity.

Print

Creative Boom

JULY 12, 2023

After rapid and extensive growth, and following its acquisition of Common in the US and Hmlet in SouthEast Asia, Habyt asked global brand studio DesignStudio to define their brand strategy, architecture, tone of voice and visual and verbal identity. You can see the new branding live now on the Habyt website.

Portfolio

Graphic Design Junction

NOVEMBER 19, 2023

When undertaking the task of designing a new logo , careful consideration should be given to ensure that the resulting design is memorable and easily recognizable by the customer. Acquisition Badge By Aleksandar Savic 28. You may be interested in the following articles as well. Onyx Origin Supply By Zane Kaiser 23.

Inspiration

Graphic Design Junction

MAY 26, 2024

As new businesses emerge, the importance of a well-designed custom logos cannot be overstated. Not only does it establish a memorable identity, but it also has the potential to inspire trust and recognition among customers. Building Trust: A professional, well-designed logo fosters trust with potential customers.

Brand

Graphic Design Junction

AUGUST 22, 2024

A well-crafted brand identity not only differentiates a business from its competitors but also builds trust and loyalty among customers. Branding is the overall perception that a company creates in the minds of its customers. This may include designing custom packaging, labels, and product inserts.

Brand

Creative Boom

JANUARY 23, 2024

This means that I don't have to worry about the logistics of physically shipping out prints and products, as orders are automatically fulfilled and sent to customers, turning this aspect of my business into a passive income stream. "I

Travel

UX Collective

SEPTEMBER 17, 2022

In his statement Field called the acquisition a “new collaboration.” Figma announced its acquisition by its main competitor, Adobe. Missing from the official announcement was the price tag for the acquisition which TechCrunch reported at a cool $20 billion. Figma took on a giant, now it’s part of their team.

Adobe

Inkbot Design

MARCH 17, 2024

Acquisition Channels Lead to Websites You've likely spent countless nights brainstorming inventive user acquisition strategies to drive more app downloads and recurring engagement. But where do most of those acquisition sources ultimately point prospective new users? So, by all means, execute your acquisition efforts.

Marketing

Graphic Design Junction

JULY 29, 2024

Chatbots, powered by natural language processing, provide instant customer support and guide users through complex processes. Visit Website Sanwa Facade Lab Co This is the corporate website of Sanwa Facade Lab, a company specializing in facade engineering and custom curtain wall construction. The website is made by Unikorns Agency.

Web Design

Inkbot Design

JULY 6, 2023

Whether it's a brochure that convinces a potential customer to try your product, a well-designed website that converts visitors into loyal customers, or a viral social media campaign that creates a buzz around your brand, the possibilities are endless. Furthermore, compelling visuals have the power to enhance brand recall.

Marketing

Inkbot Design

OCTOBER 7, 2023

By doing so, companies can forge deeper emotional connections with consumers, potentially resulting in more significant customer acquisition, loyalty, and brand equity. When customers feel they have something in common with how a specific company or product behaves or presents itself, they will likely select it over similar options.

Brand

Inkbot Design

DECEMBER 6, 2023

However, crafting an authentic, memorable brand identity that converts potential customers into long-term advocates requires strategy and effort. Conveying values that potential customers connect with builds trust in your brand as one that stays true to more than just profits. What beliefs steer your decision-making as a company?

Brand

Inkbot Design

JULY 29, 2023

Did you set specific, measurable targets for revenue, profitability, market share, product development, customer acquisition, etc? Have you drifted from your original target customer profiles or value propositions ? To keep up, brands must prioritise understanding their customers' evolving needs and desires.

Marketing

Inkbot Design

JULY 4, 2023

Today, we'll explore the power of visual transformation and its profound impact on a company's image, customer perception, and overall business growth. 71% of customers claim they're more likely to engage with a brand if its logo design is eye-catching and aesthetically pleasing. Let's face it—logos are the face of any brand.

Brand

Inkbot Design

DECEMBER 6, 2023

Branding refers to creating, positioning, and promoting that identity in the minds of target customers. Branding is crucial for companies today to differentiate, connect emotionally with customers, and drive loyalty. Without intentional branding, companies risk appearing generic, forgettable, and less valuable to customers.

Brand

Inkbot Design

AUGUST 9, 2022

It's similar to a sales page – a website where potential customers go to find out more about a product or service – but on a smaller scale. They are also helpful in collecting customer information such as email addresses, names, and postal addresses. Landing Page Basics: What is a Landing Page?

Production

Inkbot Design

MARCH 13, 2024

Get ready to dive deep into the world of digital marketing , customer psychology, and data-driven tactics that top-performing eCommerce brands swear by. Nail your UVP, and customers will flock to your virtual doors. Define specific, measurable objectives for revenue, customer acquisition , retention, and other vital metrics.

Arts and Crafts

Inkbot Design

FEBRUARY 23, 2024

But with so many users, how do you cut through the noise to identify and connect with those most likely to become paying customers? Conduct Market Research to Define Your Target Customer Before diving into Instagram, take time to conduct market research to gain clarity on who your ideal customers are.

Client

Inkbot Design

SEPTEMBER 21, 2023

Maintain consistency in brand messaging, visual identity, and customer experience across all touchpoints. Understanding your customers and their values will guide your branding efforts. Stay updated with market changes and gather customer feedback to adapt your brand strategy.

Brand

Inkbot Design

JANUARY 24, 2024

Just as gardeners use tools to nurture plants, marketers use tools to cultivate customers. Google Analytics As the market leader, Google Analytics offers robust features for understanding customers' journeys across devices and channels. It's like having an X-ray into customer psychology ! Best of all, it's free!

Marketing

Noupe

FEBRUARY 17, 2022

It means that if the icon fails to attract attention, the chance of user acquisition drops. Here are three golden rules that will guide you: Be customer-oriented. In such a case, your brand has managed to build an emotional connection, which is a driver of improved brand awareness and customer loyalty. Be true to yourself.

Adobe

Inkbot Design

JANUARY 2, 2024

Ultimate Guide to Enterprise Website Development An enterprise's website is often the first touchpoint for customers and a critical tool for achieving business goals. However, developing websites for large, complex organisations comes with unique challenges compared to small business websites.

Project Management

Inkbot Design

FEBRUARY 29, 2024

billion market as consumers crave variety and custom flavours. Jewellery Making Business Tap into the hot $300+ billion global jewellery industry by selling custom-designed pieces. Craft Brewery The craft beer sector has exploded into a $22.2

Marketing

Inkbot Design

OCTOBER 10, 2023

Freelance Graphic Design: An Introduction Working independently as a graphic designer , offering design services to customers on a by-project basis is known as freelance graphic design. Client acquisition: As a beginner or someone looking into going freelance, you will soon learn that finding and securing clients can be challenging!

Freelance

Inkbot Design

SEPTEMBER 21, 2023

Ensure your copy speaks directly to your ideal customer and focuses on solving their pain points. Continue nurturing relationships via email, social media and remarketing campaigns—the more touchpoints, the higher the chance of converting subscribers into customers. Next, your website itself needs to be optimised for engagement.

Marketing

Inkbot Design

AUGUST 24, 2023

Entrepreneurs must work tirelessly to build brand awareness, acquire customers, manage finances, and scale operations. The most successful statements address actual pain points for customers with creative solutions. Launching a business is only the beginning. Be as specific as possible while avoiding limiting generalisations.

Marketing

Inkbot Design

MARCH 13, 2024

Reflecting a merger or acquisition: When companies join forces, rebranding unifies them under one cohesive identity. Breathing new life into the company's public image and resonating better with the desired customer base. Run concepts by critical stakeholders like employees, partners, loyal customers , etc. The end goal?

Brand

Inkbot Design

FEBRUARY 17, 2023

Despite these changes, the airline has always strived to provide the highest quality of service to its customers, making it one of the most respected airlines in the world. In summary, American Airlines' history is one of constant evolution and commitment to providing exceptional customer service.

Travel

Inkbot Design

MAY 21, 2024

eCommerce app design makes it easy for customers to browse different products and make online purchases. If your eCommerce app isn’t delightful, customers will abandon it faster than you can say “abandoned cart”. possible (never make customers re-enter info!) So, let’s start with some basics before getting into the details.

Arts and Crafts

Inkbot Design

FEBRUARY 16, 2024

Two popular coffee chains demonstrate this well: Any customer can quickly tell the two brands apart with just a glance. Building Brand Recognition A logo is often the first touchpoint between a business and a potential customer. Such stylistic choices form strong associations in customers’ minds.

Brand

Inkbot Design

NOVEMBER 26, 2023

The gig economy makes it simple; They can quickly locate an experienced freelance web designer specialising in fashion retail websites who has what it takes to bring the shop owner's vision to fruition by creating something unique that draws customers in.

Freelance

HONGKIAT

MARCH 2, 2023

The popularity and success of Figma caught the attention of Adobe, who acquired Figma in 2022 in their largest acquisition to date. Sketching feature: The sketching feature of the tool can be used to draw UI elements freehand on the canvas, giving more customization to the wireframe.

Adobe

Inkbot Design

AUGUST 28, 2024

The Business Case for Logos With all the daily advertising thrown in our faces, a unique logo design is all it takes to stick in the customer's mind. Appeal to Emotion: Positive emotion was encouraged by the use of colours and fonts, which were considered friendly to the customers. This indicates the satisfaction of the customers.

Fashion

Just Creative

JULY 20, 2020

But if you want to differentiate your business from your competitors and turn your Instagram followers into customers, having an Instagram presence isn’t enough; you need to know your target audience from A to Z. Why Bother About the Customer Journey Map on Instagram? Customer journey mapping works well. Let’s dive in!

Marketing

Inkbot Design

APRIL 15, 2024

When customers buy such items, those suppliers ship them directly without physical inventory or warehousing needed! Graphic Design Resources: Digital creators have opportunities galore here – stock photos , website templates, custom illustrations…you name them! Let me break this down for you. It seems like too much of a good thing.

Internet and Software Development