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The McDonalds Redesign That Could Have Been

Designer Daily

To achieve this, McDonald’s engaged Unimark International, a prominent design firm, to explore a comprehensive redesign of its packaging and signage. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.

Brand 341
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. Logo, typography and patterns The new logo is a custom 'C' with a hidden counter form inspired by a rhinoceros horn. But behind the scenes, there's a lot more going on.

Education 518
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. The final designs also incorporated influences from the 1980 American sports comedy Caddyshack and Wes Anderson's more recent movies.

Branding 449
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30+ High-Quality Free PSD Mockups: Download Now

Graphic Design Junction

Creating striking visual presentations is essential for any designer, and that’s where free PSD mockups step in as powerful allies. When you’re developing a new brand, creating a website, or simply need to present your design in an appealing way, free mockups can take your work to the next level. Signage Series Window Vinyl Mockup 6.

Templates 277
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Inside Outline: the South Carolina studio bringing brands' inner truth to life

Creative Boom

We've worked with everyone from custom jewellery designers to fancy canned beans, organic cotton undies to chef-made hot sauces and Michelin-starred restaurants." Your visual brand world with a conceptual mark or custom wordmark. The studio describes itself as 'foundational'. We all come from different backgrounds," explains Ky.

Branding 244
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Angel and Anchor create coffee & ice cream brand with heaps of personality

Creative Boom

Art direction and colour palette The new brand was designed to be part of the Lost and Found family, but with its own unique personality. This direction informed fit-out details such as tiles, signage and surface colours, which immediately express a vibrant and fun personality characterised by bright hues and minimalist design.

Branding 456
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Clever branding for new coffee company leans into Aussies' criminal pasts

Creative Boom

The design system is inspired by the founder's distant family connections to criminals in the Sydney underworld in Australia through a man named Norman Bruhn. "We Visual elements The packaging designs play on the criminal inspiration in a multitude of ways. And the graphic elements of the identity go all-in on this concept.

Branding 504