Creative Boom

OCTOBER 21, 2024

That quote, 'Design is thinking made visual', "perfectly sums up how we approach every project," says Abbas Mushtaq, Alphabet's co-founder and creative director. Then, it's our job to bring those ideas to life in a creative and engaging way." It all comes down to trust. Ultimately, it's our job to let those strengths shine."

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Creative Boom

NOVEMBER 11, 2024

Cheer yourself up by looking at all the cool things coming our way in the creative industries next year. We've been speaking to creative minds from across the industry to find out what trends, technologies, and movements are igniting their enthusiasm. This sentiment is echoed by Jan Eumann, executive creative director at Wolff Olins.

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Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. Instead, it was a company willing to embrace radical change - one that recognised its role in shaping the creative sector's future. "We

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Brand Branding Digital Manufacturing 262

Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

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Marketing Marketing Brand Branding 264

Creative Boom

OCTOBER 7, 2024

Work-life balance often feels like a far-off, unachievable goal if you work in the creative industries. This week is National Work Life Week 2024, and the perfect opportunity to reflect on how we manage our time, creativity, and mental health. Elsewhere on Creative Boom, we've shared our top tips for achieving work-life balance.

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Graphic Design Junction

OCTOBER 27, 2024

The journey of developing logo designs requires creativity, research, and an understanding of the target audience. A strong visual identity extends to every aspect of branding, from the choice of supporting graphics to the fonts and colors used across marketing materials.

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Creative Boom

OCTOBER 20, 2024

We chatted with the creative director and founder, Erik Herrström, about how they responded to the brief. Visual system and logo Studio Herrström's brand strategy emphasises Influur's role in fostering ambition and growth for both creators and brands. So they turned to Austrian design agency Studio Herrström.

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Creative Boom

MARCH 24, 2025

Image licensed via Adobe Stock As creatives abandon X, Facebook and Instagram, LinkedIn seems to be standing strong. But is it really the right platform for creative networking? Indeed, with many creatives falling away from other social platforms, it's arguably becoming more relevant to our profession than ever.

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Creative Boom

MARCH 12, 2024

The rebrand launches today alongside a new global creative campaign created via Wolff Olins' sister creative agency AMV BBDO centred around the concept of play. It will now feature prominently on all products, from mass-market to pro. I mean, would you have guessed it was the world's third biggest sports company? Us neither.

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Creative Boom

JANUARY 28, 2025

So, we asked five creatives for their views, going deeper into what this new age of consumers might be looking for in the decades to come. In their reality, perfectly generated, error-free creative assets will be the baseline. Most creative assets and campaigns will be tailored to individual preferences, locations, moods, etc.

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Creative Boom

SEPTEMBER 16, 2024

When Finnish food company Anton&Anton decided to close its boutique stores and focus on convenience foods, creative agency Kuudes helped it rebrand accordingly. And they've been working with Kuudes , a creative business design agency based in Helsinki and Stockholm, to drive that new vision forward.

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Creative Boom

APRIL 21, 2024

Discover the creative stars challenging conventions and shaping the future across the U.S. In an ever-evolving creative landscape, a new generation of visionaries is emerging, disrupting the industry and leaving an indelible mark on the world around us. and Europe through their remarkable work. So, who are the names we need to know?

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Creative Boom

DECEMBER 7, 2023

-based designer about how he created a cohesive visual identity for a new seasonal flea market. Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. At the same time, the more niche and specialist markets will attract certain people to travel long distances to visit.

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Graphic Design Junction

OCTOBER 27, 2024

Here, we will explore the 32 best Photoshop mockups that can help you effectively showcase your creative work. For instance, if you are designing a product label, look for a mockup that displays a bottle or a box in a context that reflects the product’s market.

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Creative Boom

OCTOBER 30, 2024

As the sole player in this niche market, SCDH faced difficulties in clearly communicating the breadth of its work to B2B audiences across all branding touchpoints." It went on to work on the creative direction of a suite of new imagery and films, working with SCDH on "cutting-edge" photography, shoots, and films.

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Graphic Design Junction

DECEMBER 15, 2024

Here are strategies to ensure your typography enhances user engagement: Choose the Right Font Size Maintain a balance between aesthetics and usability by selecting font sizes that are easy to read on all devices. Unleash the power of this font and watch your creative vision blossom. But the beauty goes deeper.

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Creative Boom

JULY 18, 2024

Multidisciplinary creative Deji Ajetomobi is launching a new magazine focusing on African design talent and partnerships. We chatted with him about its founding principles, its vision for the continent's creative industry, and the kind of work it's planning to feature.

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Creative Boom

APRIL 29, 2022

Instagram has been a beloved tool to creatives everywhere since its launch in 2010. If IG has become too exhausting, what marketing alternatives are there? If you're looking for free or affordable options to market yourself, don't fret! Included in our list are suggestions and tips from the creative community.

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Creative Boom

AUGUST 7, 2024

These insider tips will help boost sales, engage customers, and stand out in the bustling creative scene. Who doesn't love an art fair or creative market? Even creatives who've been doing it for years can find it tough on a bad day or when the economy takes a downturn. But getting started can be, well, quite terrifying.

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Graphic Design Junction

NOVEMBER 15, 2024

Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge. This collaboration between humans and AI allows for creative possibilities that were previously challenging or time-consuming.

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Creative Boom

APRIL 16, 2024

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition.

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Marketing Marketing Brand Branding 482

Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Recently, Postcard partnered with UK creative agency Robot Food to revitalise its visual and verbal identity. Martin Widdowfield, creative director at Robot Food, outlines their challenges. "We

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Creative Boom

JUNE 12, 2024

The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. Following the recent sale of its digital commerce and product design businesses, Ascential has become more streamlined and focused on events serving the marketing and fintech industries.

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Creative Boom

DECEMBER 14, 2023

The brand unveils a new identity today, with a warm and inviting nature to help it stand out in a competitive market. But providing a good service will never be enough to survive a brutally competitive market. Today, Trivago is announcing its new brand evolution, which aims to improve its distinctiveness and adoption in the market.

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Creative Boom

JUNE 11, 2024

Image licensed via Adobe Stock Creatives share their top tips for building a personal brand, allowing you to unleash your unique creative vision, connect with your tribe, and attract your dream clients. In today's hyper-connected digital landscape, personal branding has become key to success for creative professionals.

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Creative Boom

JULY 21, 2024

but it does offer numerous benefits to creatives: Direct connection with your audience: Unlike social media posts that get lost in crowded feeds, newsletters land directly in your subscribers' inboxes. Flodesk : Known for its beautiful templates and intuitive design features, Flodesk is popular among visual creatives.

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Creative Boom

JULY 4, 2022

Code3 operates at the intersection of media, creative, and commerce. VP of creative strategy Rachel Brandt explains how that works in practice and how becoming a mother has changed her approach to managing creatives. We're super hybrid: a creative strategy team of makers. Rachel Brandt.

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Creative Boom

JULY 14, 2024

Image licensed via Adobe Stock The creative industry is changing fast under the onslaught of AI. This month, Creative Boom is celebrating our 15th anniversary. It's a great opportunity to reflect on how much has changed for creatives since we launched in 2007. So, how should creatives respond? By being creative.

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Arts and Crafts Networking Education Marketing 529

Creative Boom

DECEMBER 17, 2023

Today sees the launch of a refreshed identity for Creative Boom. The new look across our magazine, podcast and newsletter reflects our growing status and ambitions as we celebrate almost 15 years of supporting the creative industries. It's been a whole year since we began chatting about Creative Boom and where it's heading.

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Creative Boom

FEBRUARY 4, 2024

Creative agency GOOD has unveiled a new brand and brand purpose for international wetland restoration charity WWT. Pete Snell, GOOD's associate creative director, says: "The brand idea unlocks the mystery of wetlands. Vibrant and optimistic new brand accompanied by renewed call to restore wetlands and unlock their power.

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Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. In this case, the client wants to pursue a 'less is more' approach to disrupt the often confusing and fragmented skincare market. The 'less is more' concept is a powerful one in design.

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Branding Brand Production Arts and Crafts 457

Creative Boom

MARCH 14, 2023

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. If you're a creative, probably not. Creative inspiration So who are the creatives behind these unusual sneakers? Ever thought you'd have a sneaker named after you?

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Creative Boom

SEPTEMBER 10, 2024

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.

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Creative Boom

MAY 7, 2024

The Bristol-based agency has again pulled it out of the bag for creative co-working network Gather Round. Founded in 2019, all their spaces are designed by creatives for people who work in the creative industry. All the while soaking up the energy, passion and positivity from the ideas and expertise of other creative folk.

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Creative Boom

MARCH 8, 2023

Image licensed via Adobe Stock In honour of International Women's Day , Creative Boom invited female founders from seven creative agencies across the US and UK to share their experiences and advice on what it takes to build an agency from the ground up. Lencheski advised aspiring founders to get comfortable managing finances.

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Creative Boom

MARCH 8, 2024

For those fond of Aardman's classic Creature Comforts, a new campaign by BBC Creative involving six new films will bring back happy memories. It was 1989 when Nick Park introduced Creative Comforts to Britain. Now, it's back in a fresh campaign launched by BBC Creative today. It's all so wonderfully familiar and hilarious.

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Creative Boom

FEBRUARY 4, 2025

"As Vietnamese designers, working on this rebrand was an honour a chance to redefine a truly Vietnamese sneaker brand," says M N Associates executive creative director Duy Nguyen. Biti's Hunter's new 'Step Forward' strategy drives the whole visual identity, developed with motion, energy, and confidence in mind.

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