Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. Instead, it was a company willing to embrace radical change - one that recognised its role in shaping the creative sector's future. "We

Brand

Creative Boom

OCTOBER 13, 2024

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. Then here are some tried-and-tested strategies to consider.

Brand

Creative Boom

JUNE 1, 2025

Image licensed via Adobe Stock From financial milestones to family time, creative professionals reveal their evolving definitions of achievement and fulfilment. The traditional markers of success in the creative industries are a high-ranking, well-paid job at a prestigious agency, probably based in London or New York.

Agency

Creative Boom

OCTOBER 21, 2024

That quote, 'Design is thinking made visual', "perfectly sums up how we approach every project," says Abbas Mushtaq, Alphabet's co-founder and creative director. Then, it's our job to bring those ideas to life in a creative and engaging way." It all comes down to trust. Ultimately, it's our job to let those strengths shine."

Brand

Creative Boom

JUNE 18, 2025

This has been one of our most comprehensive and systemic projects," says Philip Koh, the studio's strategy director. "We The strategy positions the canteen as more than a place to eat by positioning it as a campus stage for difference and togetherness. For Without, the project marks a major milestone. One campus, thousands of students.

Brand

Creative Boom

JUNE 16, 2025

Image licensed via Adobe Stock The new digital frontier where AI meets creativity demands your urgent attention and strategic adaptation. We unpack why GEO is taking over from SEO and how creatives should respond. Why creatives are getting left behind Let's be honest: most of us creatives have a love-hate relationship with technology.

Client

Graphic Design Junction

OCTOBER 27, 2024

The journey of developing logo designs requires creativity, research, and an understanding of the target audience. A strong visual identity extends to every aspect of branding, from the choice of supporting graphics to the fonts and colors used across marketing materials.

Brand

Creative Boom

DECEMBER 3, 2024

According to John Ramskill, BrandOpus's executive creative director, the challenge was to retain "memory structures" and ensure "findability". McCain's new packaging approach will be replicated across multiple markets, including GB, Central Europe, and soon – India and Australia.

Portfolio

Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

Marketing

Creative Boom

JUNE 15, 2025

As an alternative, we launched our own community, The Studio , in early 2025—and it's rapidly becoming the antidote to creative isolation that so many of us desperately needed. Liz Mosley's '100 Rejections, Zero Regrets' workshop on 20 February attracted 68 members, who learned how actively seeking rejection can transform creative careers.

Networking

Graphic Design Junction

DECEMBER 15, 2024

Here are strategies to ensure your typography enhances user engagement: Choose the Right Font Size Maintain a balance between aesthetics and usability by selecting font sizes that are easy to read on all devices. Unleash the power of this font and watch your creative vision blossom. But the beauty goes deeper.

Fonts

Graphic Design Junction

OCTOBER 27, 2024

Here, we will explore the 32 best Photoshop mockups that can help you effectively showcase your creative work. For instance, if you are designing a product label, look for a mockup that displays a bottle or a box in a context that reflects the product’s market.

Photoshop

Graphic Design Junction

NOVEMBER 15, 2024

Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge. This collaboration between humans and AI allows for creative possibilities that were previously challenging or time-consuming.

Graphic Design

Creative Boom

JUNE 29, 2025

In a sea of sterile tech tools, Kin is an AI app that feels like a confidant, thanks to a long-term collaboration with Studio Morfar that combines creative storytelling with growth strategy. Behind its emotionally intelligent brand is Copenhagen creative agency Studio Morfar, which helped shape Kin from the ground up.

Branding

Creative Bloq

JULY 18, 2025

Image credit: Polaroid) "We are analog creatures, built to connect through our senses but the more we lose ourselves in digital algorithms, the more we drift away from empathy and real connection," says Patricia Varella, Brand and Creative Director at Polaroid. There is something magical in a Polaroid picture.

Advertising

Creative Boom

JANUARY 28, 2025

Image licensed via Adobe Stock We explore which buzzwords creatives want to banish and look into a useful new app that might just be the answer to our prayers. Ah, the creative industrieswhere everyone is an innovator, a disruptor, and, apparently, a master of "synergy". Creative clichs we're leaving behind in 2025 1.

Client

Creative Boom

JUNE 8, 2025

The project represents more than a rebrand; it's a complete reimagining of how a cybersecurity company can present itself in an increasingly crowded market. The B2B cybersecurity market is saturated with products that struggle to differentiate themselves visually, even when their performance capabilities vary dramatically.

Marketing

Creative Boom

JULY 16, 2025

In a rebrand that puts community front and centre, strategic creative agency The Working Assembly has crafted a new identity for Union Square Partnership that captures the spirit, grit, and character of downtown New York while offering a blueprint for placemaking in a digital age.

Banners

Creative Boom

MARCH 24, 2025

Image licensed via Adobe Stock As creatives abandon X, Facebook and Instagram, LinkedIn seems to be standing strong. But is it really the right platform for creative networking? Indeed, with many creatives falling away from other social platforms, it's arguably becoming more relevant to our profession than ever.

Networking

Creative Boom

OCTOBER 30, 2024

As the sole player in this niche market, SCDH faced difficulties in clearly communicating the breadth of its work to B2B audiences across all branding touchpoints." It went on to work on the creative direction of a suite of new imagery and films, working with SCDH on "cutting-edge" photography, shoots, and films.

Photography

Creative Boom

FEBRUARY 4, 2025

"As Vietnamese designers, working on this rebrand was an honour a chance to redefine a truly Vietnamese sneaker brand," says M N Associates executive creative director Duy Nguyen. Biti's Hunter's new 'Step Forward' strategy drives the whole visual identity, developed with motion, energy, and confidence in mind.

Brand

Creative Boom

AUGUST 11, 2025

As the brand's global presence expanded and competition in the resale market intensified, its identity needed to work harder. The process began with identifying and protecting the core elements users already loved – particularly the iconic handwritten logo," says Charlie Hocking, creative director at Studio Kiln. The result?

Brand

Creative Boom

JANUARY 28, 2025

So, we asked five creatives for their views, going deeper into what this new age of consumers might be looking for in the decades to come. In their reality, perfectly generated, error-free creative assets will be the baseline. Most creative assets and campaigns will be tailored to individual preferences, locations, moods, etc.

Education

Creative Boom

JANUARY 20, 2025

But it is becoming increasingly popular in Asian markets, not just as a drink but also to enhance certain dairy products, like cheese and cream, or as an ingredient in baked goods. We think this is the most trustworthy way to enter the market as a Danish dairy."

Marketing

Creative Boom

NOVEMBER 11, 2024

Cheer yourself up by looking at all the cool things coming our way in the creative industries next year. We've been speaking to creative minds from across the industry to find out what trends, technologies, and movements are igniting their enthusiasm. This sentiment is echoed by Jan Eumann, executive creative director at Wolff Olins.

Client

Graphic Design Junction

JANUARY 11, 2025

Green marketing made easy starts with stunning visuals that capture the essence of your brand. Download Organic Market Sale Banner Facebook Timeline Cover The pack covers all basic design template variations for social media posts and headers to choose from and apply to your brand. Farmix is based on the Bootstrap 5 grid system.

Media

Creative Boom

JULY 16, 2025

Jessica Dimcevski is the founder and creative director of Blurr Bureau, a global brand-building agency and venture studio recognised for pushing boundaries and redefining the creative partnership model. Those who have been hired for that role before in my industry and for companies of our size and market presence.

Agency

Inkbot Design

NOVEMBER 14, 2024

This comprehensive guide will share my top tips and strategies for finding high-paying freelance graphic design jobs. The freelance graphic design industry is booming, with more and more businesses outsourcing their design needs to talented creatives like you. It demonstrates your expertise and helps you stand out in a crowded market.

Freelance

Creative Bloq

JULY 16, 2025

Design Graphic Design Branding What is brand strategy and why is it so vital? Image credit: Taxi Studio) Brand strategy is an often overlooked area of design. Ahead of the closing date for the BIAs, I caught up with Jamie Watson, one of the BIA judges of the Brand Strategy category to chat about all things strategy.

Brand

Abduzeedo

NOVEMBER 7, 2024

The result is a high-impact, versatile identity that positions Graphic Hunters as a creative club worth joining—whether as a client or a collaborator. The goal was to create a system that balances functionality with creative exploration, breaking conventions while still delivering practical, adaptable solutions for various applications.

Sports

Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? Sometimes, brands evolve, consumers' needs shift, or market dynamics change. This data will help you align your brand strategies with what drives revenue. Is it the logo? The catchy slogan ?

Brand

We And The Color

AUGUST 10, 2025

Generative design tools are no longer a niche market. These signals underscore a simple point: algorithmic creativity is arriving at scale. Algorithms meet creativity At the heart of generative design lies the algorithm. Algorithmic work does not replace creativity; it challenges creators to curate and guide the machine.

Adobe

We And The Color

DECEMBER 5, 2024

Every year brings new tools, fresh trends, and groundbreaking ideas that reshape how we approach creativity. From tutorials and expert advice to in-depth discussions on typography, branding, and digital design, these platforms are invaluable companions in your creative journey. Just like the universe, graphic design never stands still.

Graphic Design

Creative Boom

OCTOBER 20, 2024

We chatted with the creative director and founder, Erik Herrström, about how they responded to the brief. Visual system and logo Studio Herrström's brand strategy emphasises Influur's role in fostering ambition and growth for both creators and brands. So they turned to Austrian design agency Studio Herrström.

Agency

Creative Boom

JULY 16, 2025

Here's what creatives can learn from their bold experiment. In an era where creative professionals are drowning in the relentless churn of social media algorithms, Glastonbury's legendary Shangri-La field has taken a radical step: it has moved entirely away from the digital noise. And I think that's beautiful." Scarcity creates value.

Media

Graphic Mama

OCTOBER 29, 2024

This year, we’re seeing a fantastic mix of creativity and innovation that’s sure to spark your imagination. Creative AI Design 10. Creative Letter Typography 11. These shapes help fill space in creative ways while staying user-friendly. Its ability to break away from the expected creates a lot of creative possibilities.

Graphic Design

We And The Color

AUGUST 7, 2025

The creative economy of 2025 demands unparalleled speed, originality, and adaptability. At the forefront is Kling AI , a sophisticated video generation platform that is becoming indispensable for creative entrepreneurs, agencies, and brands. This strategy turns proof of work into a compelling story.

Animation