Graphic Design Junction

SEPTEMBER 4, 2023

In the world of logistics and transportation, a well-designed logo is more than just an image; it’s a visual representation of your brand identity, values, and services. How to Create a Strong Brand Identity: A strong brand identity is essential for standing out and building trust with your audience.

Brand 106

Brand Branding Arts and Crafts Fonts 106

Inkbot Design

JUNE 8, 2022

Creating Brand Identity : How to Develop your Brand. Branding is the process of developing a consistent image for your company that customers will recognise. An essential part of creating brand identity is consistency. 1 – Identify your brand's purpose. Create the Brand Promise.

Brand 142

Brand Branding Marketing Marketing 142

Creative Boom

MARCH 25, 2024

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

Sports 477

Sports Brand Branding Photography 477

Creative Boom

MAY 1, 2024

Quebec-based audio studio DOKI DOKI specialises in creating original music and sound design for video games. With the help of advertising agency No Fixed Address, it's launched with a visual identity built around sound. It's all part of a striking identity that sells the importance of sound through visuals, animation, and wordplay.

Inspiration 475

Inspiration Client Agency Brand 475

Graphic Design Junction

AUGUST 16, 2023

In today’s competitive business landscape, establishing a strong and recognizable brand identity is crucial for success. A well-designed logo plays a pivotal role in creating a lasting impression and conveying the essence of a brand. Colors, fonts, shapes, and imagery in a logo communicate a brand’s essence.

Brand 79

Brand Branding Fonts Digital 79

Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

Sports 418

Sports Photography Brand Branding 418

Creative Boom

MARCH 3, 2024

The London studio's visual identity for a new AI tool, Wonda, avoids adding to the noise with a simple, emotionally engaging design. Hence, Wonda was created: an AI marketing platform that gathers, consolidates, and analyses multi-platform marketing campaigns. And that applies just as much to marketing as anywhere else.

Marketing 436

Marketing Marketing Brand Branding 436

Creative Boom

MAY 26, 2024

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints.

Inspiration 308

Inspiration Brand Branding Consulting 308

Creative Boom

MAY 29, 2024

But for one founder of a coffee brand headquartered in the Big Apple, it's the exact opposite. And so when it came to branding Bruhn Coffee co, a boutique coffee brand in Brooklyn, this was a story that London-based Intertype Studio leaned into in full effect. And the graphic elements of the identity go all-in on this concept.

Brand 379

Brand Branding Packaging Design Illustration 379

Creative Boom

FEBRUARY 11, 2024

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach.

Production 357

Production Entertainment Advertising Advertising 357

Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. Everland helped build a platform for breaking through the ordinary and creating lasting change for the better."

Brand 454

Brand Branding Production Marketing 454

Inkbot Design

JUNE 18, 2023

Wellness Logo Design: Creating a Strong Brand Identity Welcome to the world of wellness branding, where every curve, colour, and font choice speaks volumes about the values your brand upholds. This essay explores the indispensable role branding plays in the wellness industry.

Brand 61

Brand Branding Fonts Typography 61

Creative Boom

APRIL 4, 2024

Peace, beauty and self-discovery are at the heart of SomeOne's visual identity for London's newest district and working quarter, Canada Water Dockside. And with this comes a suitably fresh approach to creating the look and feel for the area. Accompanying Bagoss is a library of Dockside mascots created with Arcade Studio.

Brand 366

Brand Branding Advertising Advertising 366

Creative Boom

MARCH 12, 2024

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The rebrand launches today alongside a new global creative campaign created via Wolff Olins' sister creative agency AMV BBDO centred around the concept of play. Us neither.

Sports 498

Sports Brand Branding Portfolio 498

Creative Boom

JANUARY 3, 2024

Innovative design meets coastal inspiration – we take a closer look at the Glasgow branding studio's vision for one of the world's most celebrated visual arts awards. The challenge of creating a new visual identity for such a significant event fell to Tangent, a branding agency with a track record of excellence in this field.

Art 467

Art Gallery Publication Typography 467

Creative Boom

OCTOBER 22, 2023

Located high in Montreal, the terrace's delectable sunsets influenced the entire graphic identity. The warm, milky hues of the terrace sunsets are what have inspired the graphic identity created by Baillat Studio , who was enlisted to give the terrace a pink-infused makeover.

Inspiration 467

Inspiration Fonts Brand Branding 467

Creative Boom

APRIL 15, 2024

But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London.

Fashion 342

Fashion Manufacturing Brand Branding 342

Creative Boom

JANUARY 31, 2024

NYBG abbreviation becomes central to the destination's new identity, unveiled this week alongside the singular defining idea of 'Do Right by Nature'. The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins.

Brand 498

Brand Branding Education Consulting 498

Creative Boom

MAY 21, 2024

As the graphic design landscape continues to evolve, staying inspired and keeping up with the latest trends, philosophies, and best practices is crucial for anyone looking to create impactful work. From grids to the branding process, these superb books cover a diverse array of topics between them.

Graphic Design 425

Graphic Design Graphic Layout Brand 425

Creative Boom

MARCH 18, 2024

Self-guided tour operator Inntravel's new identity by SomeOne features a suite of fingerpost sign-inspired graphics and hand-drawn illustrations, helping to convince new hikers that it can show them the way.

Travel 401

Travel Brand Branding Illustration 401

Creative Boom

APRIL 16, 2024

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. These are intended to evoke the light refracting through swirling wine.

Marketing 376

Marketing Marketing Brand Branding 376

Creative Boom

DECEMBER 5, 2023

Leading consumer pet brand Omlet has collaborated with Ragged Edge to create a unique new identity which considers the world from a pet's point of view. When it comes to pet branding, it's all too easy for companies to fall into the familiar tropes. A world of wonder for pets and pet owners alike."

Brand 424

Brand Branding Production Theme 424

Creative Boom

APRIL 10, 2024

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.

Animation 508

Animation Brand Branding Sports 508

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace.

Brand 470

Brand Branding Agency Portfolio 470

Creative Boom

APRIL 20, 2023

Now boasting more than 450 UK stores, Pets at Home's evolution has seen it become the nation's biggest pet care brand. But in doing so, through its numerous sub-brands across veterinary care, grooming, insurance, a foundation that helps pets in need, and a host of services, the overall identity had become muddied and slightly confusing.

Brand 512

Brand Branding Animation Photography 512

Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

Brand 415

Brand Branding Illustration Illustrator 415

Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

Brand 370

Brand Branding Marketing Marketing 370

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

Brand 437

Brand Branding Packaging Design Advertising 437

Creative Boom

DECEMBER 16, 2023

That's just what Pentagram has achieved by crafting a fresh visual identity for Stereolabs. To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. Everything is now about the company's mission and what detailed vision unlocks.

Brand 392

Brand Branding Digital Production 392

Creative Boom

MARCH 25, 2024

The brief As an iconic, globally recognised building and a jewel in the crown of Liverpool's visitor economy, the cathedral needed a brand to showcase its cultural and historical offerings as well as its religious dimension. It inspires, delights, evokes emotion, and creates pride."

Marketing 444

Marketing Marketing Arts and Crafts Tourism 444

Creative Boom

JANUARY 31, 2024

Creative agency Nice and Serious 'creates space for every conversation' by drawing inspiration from the service's history. But the Switchboard support line has been there for five decades, helping people find an understanding ear at any point on their journey with sexuality and gender identity.

Brand 367

Brand Branding Consulting Inspiration 367

Design Beep

AUGUST 17, 2021

Having a business presence is an essential part of any development process, and branding is vital for establishing your business in the market you want to be in. Your brand identity is you as a business—how you want people to remember you and what you want them to think about you. Coca-Cola is a good example.

Brand 105

Brand Branding Color Marketing 105

Creative Boom

MAY 27, 2024

DesignStudio integrated a personalised touch into Compound's identity to reflect how everyone's health and fitness journey is different through the form of an adaptable, hand-drawn wordmark. At its heart, Compound is a preventative healthcare and performance brand.

Coding 317

Coding Brand Branding Programming 317

Creative Boom

FEBRUARY 19, 2024

Now, a fresh identity, designed by EDIT Brand Studio , has been launched to better convey what Hay is about today. Now, Hay Festival Global is launching a new identity, designed by Manchester-based EDIT Brand Studio. Graphic elements The new visual identity is inspired by the festival's literary roots.

Education 413

Education Brand Branding Digital 413

Creative Boom

MAY 12, 2024

The London agency reveal how they developed the visual identity of Trulli Ulivi, a new brand of high-quality Italian olive oil. If you know anything about food, you'll understand that, like wine, not all olive oils are created equally. The visual identity offers a fresh, bold, and modern reappraisal of the region.

Brand 319

Brand Branding Arts and Crafts Agency 319

Creative Boom

MARCH 28, 2024

Discover how Output helped them develop and brand this exciting new platform. For today's musicians, the constant grind of promoting themselves across multiple channels can overshadow their true passion: creating music. To bring their vision to life, Temple partnered with brand and digital design studio Output.

Artist 400

Artist Brand Branding Digital 400

Creative Boom

JANUARY 8, 2024

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. In other words, the direction behind the brand takes cues from the fashion world.

Brand 449

Brand Branding Interior Design Fashion 449