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In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing. The idea is that innovative ideas must possess both aesthetic appeal and tangible impact."
Brand idea "A two-year project with so many moving parts was always going to be a challenge; which is probably why we've loved working on this rebrand and digital overhaul with Chester Zoo so much," recalls Cat How, founder and ECD of How&How. "We The result of this process was a brand idea that How&How called 'Force for Nature'.
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A collaborative zine produced by Franklyn and Michael Freimuth highlighting ai artists across an array of themes and visual exploration As our special report earlier in the year shows, many agencies have already incorporated AI into processes such as idea generation, prototyping and mockups. As a result, a wealth of content is being created.
With the help of industry experts, here are some ideas on how to best avoid being replaced by AI. AI images are also popular for 'filler' online content designed to grab the viewer's attention but not studied too much. The original idea for an AI illustration needs to come from the human prompter.
Their recent rebrand for Wise brought the idea of ’The World’s Money’ to life across every part of the brand experience, their new identity for Papier showcased the magical power of stationery, and their transformation of pet product brand Omlet included a charmingly tactile illustration style.
SoreThumbStudio rose to the challenge with a brand concept that differentiated it from the hyper-saturated skincare market. With so much goodwill on the market, the client requested that Grant utilise their existing logo in the new brand.
Image licensed via Adobe Stock Whether you're a pro designer or an entrepreneur without design skills, Adobe Express can revolutionise your content creation. When she launched a design agency, though, Aseil discovered how Adobe Express could transform her workflow, particularly for clients requiring regular content. "I
The platform hosts bi-annual virtual mentoring programmes and nationwide speed mentoring events in partnership with world-renowned creative agencies and digital content, sharing everything they wish they’d known sooner.
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In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is no easy feat. At the heart of the rebrand is a simple but evocative idea: "Make a Break for It." Always with a can of HALFDAY in hand."
The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. Following the recent sale of its digital commerce and product design businesses, Ascential has become more streamlined and focused on events serving the marketing and fintech industries.
The German type studio has teamed up with the streaming giant to create Spotify Mix, a groundbreaking custom typeface representing the diversity of its audio content. Spotify Mix will be used across all its apps, desktop experiences, branding and marketing materials moving forward.
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As design director Greg Althoff puts it: "The humans who say: 'I have an idea!' However," he counters, "the top-performing agencies I collaborate with manage to carve out time for reflection and consideration, allowing ideas and brands time to breathe.
So, as marketing specialist Nina Cleere advises: "Keep a strict daily schedule. Truly, I've had many more creative ideas since starting this." Revisit old ideas Want to get experimental but don't know where to start? I look back at old work and inject new ideas into it," she says. Write a three-part to-do list.
The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.
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The brand idea mirrors this optimism: Wetlands are the way. Pete Snell, GOOD's associate creative director, says: "The brand idea unlocks the mystery of wetlands. Another core idea of the rebrand was to use materials from the wetlands themselves. The direction and flight of the swan reflect wetlands leading the way.
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Influur helps content creators get work with brands for a decent compensation. And so we arrived at the idea of making it feel welcoming for all brands and a diverse range of creators. Plus, this was the first time we worked with five women as stakeholders: the four co-founders and the head of marketing.
I was surprised year after year, watching how this idea was turning into a professional event and thinking all the time, how we can make this organically better for those who attend," he explains. Using the 'moat' style water in front of the building, we will build a platform over the water to create a new and bigger design market."
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Reedsy is a respectful platform connecting authors with professional editors, designers, and marketers to assist in self-publishing endeavours. WordPress is free and the world's most popular content management system for website creation. Marketing and branding 27. Music and audio 15. WordPress Want to build your own website?
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Its market share has steadily declined, prompting the new management team to set us the task of repositioning the entire business proposition," Holt adds. Following global research into various markets, Otherway came up with the idea of 'Happiness Engineered' – a simple proposition based on the history of the business and its founders.
The content produced and designed through Creative flow stands out among all other designs. If you are towards the marketing side of things, creative flow helps in that aspect too. As there are a lot of templates available for social media content design ideas. You can also schedule the content.
The illustrator and designer helped take two friends' restaurant idea from humble beginnings to awards success. It's a clever word combo nonetheless, and thankfully, the founders of this new fast-food brand had the sense to commission brand mascots that could sell the idea visually, helping its meaning become immediately obvious.
The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. In this case, the client wants to pursue a 'less is more' approach to disrupt the often confusing and fragmented skincare market. The 'less is more' concept is a powerful one in design.
PR and marketing professionals, too, still see value in LinkedIn. "We The algorithmic maze Despite these benefits, there's growing frustration with how LinkedIn evolvedparticularly its shift toward algorithmic content distribution, which often favours engagement over substance. So LinkedIn is my digital networking marketplace now."
For instance, if you are designing a product label, look for a mockup that displays a bottle or a box in a context that reflects the product’s market. Marketing with Mockups In addition to showcasing your designs, Photoshop mockups can also be a valuable tool for marketing purposes. Enjoy the creative process!
So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. Brand origins Channel 4 has been known for its radically different content throughout its 41-year history, and that's no accident.
In 2022, social media increasingly sucks for sharing content and finding work. And less engagement on any content you post yourself. It's perhaps not surprising Alex has seen a lack of involvement in his content because other creatives feel less involved in social media overall. Creatives share their views on the way forward.
Add this font to your favorite creative ideas and notice how it makes them come alive! It can easily be matched to an incredibly large set of projects, so add it to your creative ideas and notice how it makes them stand out! Add this font to your favorite creative ideas and notice how it makes them come alive.
Cross-pollination of ideas. Creatives with diverse skill sets are highly sought-after in today's job market. In other words, the idea of being a multidisciplinary creative is baked into both the ethos and practice of Visual Education's courses. Delving into another artistic discipline can spark unexpected inspiration.
Consumers like the idea of established brands, but "old" and "mattress" aren't words that go together well. And they have a rich history – one with the potential to fuel a powerful brand in a market in need of new ideas." Ostermoor teamed up with Parker to help square that circle.
Social media platforms like Instagram have betrayed us , putting their algorithm before our interests, which means that even the people who've chosen to follow us often don't get served our content. Control over your message: You're not at the mercy of platform algorithms, shadow bans or content restrictions. So that's the 'why'.
All you need is an idea and the drive to see it through. Come Up With An Idea. If you struggle to settle on an idea take a look at some of the most in-demand businesses you can operate from home. Affiliate Marketing. Learn more about how to create affiliate content that drives sales. Website Content.
The idea that 'Every Night is Opening Night' encompasses the whole brand experience. This versatile content is designed for use across marketing communications, easily adaptable for both digital and print."
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